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Advertising Businesses Microsoft Windows

Microsoft To Add Ads To Smart Search 169

Vanderhoth writes "Today, Microsoft said its advertisers will be able to target users not just on Web search results pages but directly inside Windows Smart Search. David Pann, general manager of Microsoft's Search Advertising Group, said in an interview that advertisers don't have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want."
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Microsoft To Add Ads To Smart Search

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  • by Progman3K ( 515744 ) on Tuesday July 02, 2013 @01:09PM (#44167607)

    We visit a Microsoft boardroom, where execs are discussing their future plans

    Exec 1: Hey, I've got an idea, you know how on that android-y thingy, you can download free apps but to make their money back on them, the developers serve ads? Why don't we do that?

    Exec 2: You mean serve people ads with software they've already paid for???

    Exec1: Yeah!

    Exec 3: Genius! Let's break for lunch!

  • by geminidomino ( 614729 ) on Tuesday July 02, 2013 @02:31PM (#44168735) Journal

    Learn from them? They seem intent on duplicating them, but with even sloppier implementation. That's where the whole "tablet UI on the desktop" trend of idiocy started, too.

    Maybe I'm just coming of "get off my lawn" age, but it's getting rather depressing, just how hard it is to avoid this sort of fuckwittery these days...

The moon is made of green cheese. -- John Heywood

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