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Slashdot regular (and Couchsurfing.org volunteer) Bennett Haselton writes with a report that an anonymous prankster hacked the Couchsurfing.org website and sent spam to about 1 million members, snarkily advertising their commercial arch-rival Airbnb as "the new Couchsurfing." (Read on below for more on the breach.) As of now, the spam's been caught, but not the spammer.
Several readers sent word of research into the cost of internet content without ads. They looked at the amount of money spent on internet advertising last year in the U.K., and compared it to the number of U.K. internet users. On average, each user would have to pay about £140 ($230) to make up for the lost revenue of an ad-free internet. In a survey, 98% of consumers said they wouldn't be willing to pay that much for the ability to browse without advertisements. However, while most consumers regard ads as a necessary trade-off to keep the internet free, they will go to great lengths to avoid advertising they do not wish to see. Of those surveyed, 63 per cent said they skip online video ads 'as quickly as possible' – a figure that rises to 75 per cent for 16-24 year olds. Over a quarter of all respondents said they mute their sound and one in five scroll away from the video. 16 per cent use ad blocking software and 16 per cent open a new browser window or tab.
An anonymous reader writes Above all, Ethan Zuckerman wants you to know that he is sorry. In the mid-1990s, Zuckerman was working as a designer and programmer for Tripod.com when he wrote the code for the first pop-up ad. He says: "At the end of the day, the business model that got us funded was advertising. The model that got us acquired was analyzing users’ personal homepages so we could better target ads to them. Along the way, we ended up creating one of the most hated tools in the advertiser’s toolkit: the pop-up ad. It was a way to associate an ad with a user’s page without putting it directly on the page, which advertisers worried would imply an association between their brand and the page’s content. Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal sex. I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions were good."
An anonymous reader writes with this look at how Facebook tries to make and sell "thumbstopper" ads compelling enough to get people to stop scrolling through their news feeds. With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium. "We want to hold ourselves accountable for delivering results," said Carolyn Everson, Facebook's vice president for global marketing solutions, in a recent interview. "Not smoke and mirrors, maybe it works, maybe it doesn't."
mrspoonsi (2955715) writes "The City of London police has started placing banner advertisements on websites believed to be offering pirated content illegally. The messages, which will appear instead of paid-for ads, will ask users to close their web browsers. The move comes as part of a continuing effort to stop piracy sites from earning money through advertising. Police said the ads would make it harder for piracy site owners to make their pages look authentic. "When adverts from well known brands appear on illegal websites, they lend them a look of legitimacy and inadvertently fool consumers into thinking the site is authentic," said Detective Chief Inspector Andy Fyfe from the City of London Police Intellectual Property Crime Unit (Pipcu). "This new initiative is another step forward for the unit in tackling IP crime and disrupting criminal profits. "Copyright infringing websites are making huge sums of money though advert placement, therefore disrupting advertising on these sites is crucial and this is why it is an integral part of Operation Creative.""
An anonymous reader writes: eSports have never been more popular, and many large companies are starting to view them in the same light as traditional sports. The amount of money being thrown around is beginning to rival the money exchanged over sports teams. A recent Dota 2 tournament handed out over $10 million in prizes, and Google's $1 billion purchase of game-streaming site Twitch.tv has now been confirmed. But it doesn't end there — companies like Coca-cola, Intel, Nissan, and major movie studios are looking at the audiences being drawn by eSports and realizing the advertising potential. "Last fall, Riot Games sold out the Staples Center for its League of Legends Championship Series Finals. While 12,000 people watched live in the home of the Lakers and Kings, over 32 million tuned in to the livestream." George Woo, head of a global eSports tournament, said, "Attendance to Intel Extreme Masters events has grown 10X with us filling up sport stadiums, where we have visitors lining up to get a seat to watch the competition. Online it has grown 100X, where we now get more viewers watching livestreams for a single event than we'd have tune in for an entire season in the past."
An anonymous reader writes Phishing emails are without a doubt one of the biggest security issues consumers and businesses face today. Cybercriminals understand that we are a generation of clickers and they use this to their advantage. They will take the time to create sophisticated phishing emails because they understand that today users can tell-apart spam annoyances from useful email, however they still find it difficult identifying phishing emails, particularly when they are tailored to suit each recipient individually. Fake emails are so convincing and compelling that they fool 10% of recipients into clicking on the malicious link. To put that into context a legitimate marketing department at a FTSE 100 company typically expects less than a 2% click rate on their advertising campaigns. So, how are the cybercriminals out-marketing the marketing experts?
Jason Koebler writes: According to plaintiffs in a class-action lawsuit against Google, personal information about you and your browsing, email, and app-using habits that is regularly sent between apps on you Android phone is harming your battery life. As odd as it sounds, this minor yet demonstrable harm is what will allow their lawsuit to go forward. A federal judge ruled that the claim "requires a heavily and inherently fact-bound inquiry." That means there's a good chance we're about to get a look into the ins and outs of Google's advertising backbone: what information is shared with whom, and when.
theodp writes: "Everyone gets that advertising is what powers the internet, and that our favorite sites wouldn't exist without it," writes longtime ad guy Ken Segall in The Relentless (and annoying) Pursuit of Eyeballs. "Unfortunately, for some this is simply license to abuse. Let's call it what it is: advertising pollution." CNN's in-your-face, your-video-will-play-in-00:25-seconds approach, once unthinkable, has become the norm. "Google," Segall adds, "is a leader in advertising pollution, with YouTube being a showcase for intrusive advertising. Many YouTube videos start with a mandatory ad, others start with an ad that can be dismissed only after the first 10 seconds. Even more annoying are the ad overlays that actually appear on top of the video you're trying to watch. It won't go away until you click the X. If you want to see the entire video unobstructed, you must drag the playhead back to start over. Annoying. And disrespectful." Google proposed using cap and trade penalties to penalize traditional polluters — how about for those who pollute the Internet?
First time accepted submitter SillyBoy123 writes What is the impact of file sharing releases on the movie industry? Ask the studios and they will say billions. An economist named Koleman Strumph is presenting a paper at the National Bureau of Economics this week that tries to estimate the crowd out from these releases. His conclusion: "I find that file sharing has only a modest impact on box office revenue." In fact, Strumph finds that file sharing before the official release of a movie can actually be beneficial to revenues: "One consistent result is that file sharing arrivals shortly before the theatrical opening have a modest positive effect on box office revenue. One explanation is that such releases create greater awareness of the film. This is also the period of heaviest advertising. In conjunction with the main estimates, this suggests that free and potentially degraded goods such as the lower quality movies available on file sharing networks can have some beneficial effects on intellectual property."
An anonymous reader writes Google often gets criticism for its seemingly boundless desire for data collection and analysis, but the company says it has higher ambitions than just figuring out how best to serve advertising. Speaking to the NY Times, Larry Page said, "We get so worried about these things that we don't get the benefits Right now we don't data-mine healthcare data. If we did we'd probably save 100,000 lives next year." By "these things," he means privacy concerns and fear that the data might be misused. But he also pointed to Street View as a case where privacy concerns mostly melted away after people used it and found it helpful. "In the early days of Street View, this was a huge issue, but it's not really a huge issue now. People understand it now and it's very useful. And it doesn't really change your privacy that much. A lot of these things are like that."
curtwoodward writes: Google bought Nest. Then Nest bought Dropcam. Then Nest opened up its platform to tech partners, including... Google. This may not creep everyone out, but for those who don't like the idea of Google's all-seeing eye owning their smart-home devices, there are some small, independent companies developing alternatives. Maybe they'll survive long enough to get acquired by a company that doesn't make 90 percent of its money from advertising — right?
schwit1 writes One of the great "paradigms" of the New Normal tech bubble that supposedly differentiated it from dot com bubble 1.0 was that this time it was different, at least when it came to advertising revenues. The mantra went that unlike traditional web-based banner advertising which has been in secular decline over the past decade, social media ad spending — which the bulk of new tech company stalwarts swear is the source of virtually unlimited upside growth — was far more engaging, and generated far greater returns and better results for those spending billions in ad bucks on the new "social-networked" generation. Sadly, this time was not different after all, and this "paradigm" has also turned out to be one big pipe dream. According to the WSJ, citing Gallup, "62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content."
mpicpp (3454017) writes Facebook users who are annoyed by the targeted ads that pop up in their News Feed will soon have more control over what they see. Like Google, Facebook collects all kinds of information on its users and uses that information to serve up targeted ads. For some people, especially privacy advocates, it seemed a little creepy to have a social network tracking a user's activity and then using that data to sell them stuff. On Thursday, Facebook announced that users will soon be able to opt out of that targeted ad system through controls in their Web browser and iOS and Android phones. Facebook will also show users what information they have collected about them and let them edit the kinds of ads they want to see. If someone is confused about why they are seeing an ad for P.F. Chang's, for example, they can simply click on "Why am I seeing this ad?"
An anonymous reader writes "The Mexican Institute of Industrial Property (IMPI) on Thursday announced it has absolved Apple of wrongdoing in a trademark lawsuit surrounding the iPhone's infringement of a local telecommunications company marketing the phonetically identical 'iFone' brand. The logic behind the ruling was based on the difference in the two companies' markets. While iFone sells telecommunications services, Apple sells smartphones (but not actual telecommunications service). Because cellular carriers offer telecommunications services, the IMPI ruled that carriers have to remove the word 'iPhone' from all marketing materials within the next 15 days."
An anonymous reader writes "Over the past several years, as computers and networks have improved to handle heavier loads, it's become popular for people to stream video game footage over sites like YouTube and Twitch. Last year, Nintendo aggressively went after the players doing this for their games, hijacking the ad revenue generated through YouTube. It angered the gaming community, and was actively hostile to the people who were Nintendo's biggest fans. Now, Nintendo has partly walked back their position: they've agreed to share some of the advertising profits with the streamer. It's still hostile to the people actively putting Nintendo game playthroughs out there for others to watch, but it's a step in the right direction."
An anonymous reader sends this excerpt from ComputerWorld: "In 2009, a few Internet privacy advocates developed an idea that was supposed to give people a way to tell websites they don't want to be monitored as they move from website to website. The mechanism, which would eventually be built into all the major browsers, was called Do Not Track. ... But today, DNT hangs by a thread, neutered by a failure among stakeholders to reach agreement. Yes, if you turn it on in your browser, it sends a signal in the form of an HTTP header to Web companies' servers. But it probably won't change what data they collect. That's because most websites either don't honor DNT — it's currently a voluntary system — or they interpret it in different ways. Another problem — perhaps the biggest — is that Web companies, ad agencies and the other stakeholders have never reached agreement on what "do not track" really means."
New submitter waspleg sends news of a letter Google sent to the Securities and Exchange Commission in which the tech giant laid out its vision of an ad-filled future. They wrote, "We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities. Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future, and thus our advertising systems are becoming increasingly device-agnostic."