waderoush writes "Virtually overnight, Siri, the personal assistant technology in Apple's new iPhone 4S, has brought state-of-the-art AI to the consumer mainstream. Well, it turns out there's more where that came from. Trapit, a second spinoff of SRI International's groundbreaking CALO project (Cognitive Assistant that Learns and Organizes), is preparing for a public beta launch this fall. The Web-based news aggregator lets users set up persistent 'traps' or filters on specific topics. Over time, the traps learn to include more articles that match users' interests and exclude those that don't. Philosophically, it's the exact opposite of social-curation news apps like Flipboard or Pulse, since it uses adaptive learning and sense-making technologies to learn what users like, not what their friends like. 'Just as Siri is revolutionizing the human-computer interaction on the mobile device, Trapit will revolutionize Web search as we know it today,' the company asserts."