Google Updates Its Search Algorithm To Tackle AI Deepfakes

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. "When reported AI deepfakes are identified, Google Search will automatically filter out related search results that might pop up in the future so users won't have to repeatedly report similar images or duplicates of an image to Google," reports PCMag. Additionally, Google will demote sites repeatedly hosting non-consensual deepfakes and aims to differentiate between consensual and non-consensual explicit content. From the report: Google says its Search algorithm update will lower the chances of explicit deepfakes appearing in Search. The search engine will also attempt to differentiate between real sexually explicit content made consensually (such as adult film stars' work, for example) and AI-generated media made without the person's consent. But Google says doing this is a "technical challenge," so these efforts may not be entirely accurate or effective. Regardless, Google claims that the changes it's already made to Search have reduced the resurfacing of such deepfakes by more than 70%. "With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake images," Google said.

And how do they verify requests?

[gweihir]

Do the victims have to send a nude full-body shot for comparison?

Re:

[Tony Isaac]

Nah, just use a reverse CAPTCHA. Humans won't be able to solve it, but AI will.

Re:

[Rockoon]

The more closely the "victim" matches the "photo" the more it is "proof" that its a "deep" fake, rather than just someone that looks similar or other low hanging "fake" that isnt "deep"

Re:

[gweihir]

So the best deep fake is an actually genuine picture? Makes sense. So all these people complaining absolutely must send nude pictures for comparison!

So the deepfakes will be hidden

[gillbates]

So the natural consequence in this case is that the deepfakes will be hidden from the victims, but not from the hardcore users of those sites...

AI

[systemd-anonymousd]

How about it tackles its own dogshit AI that clogs up the top of the search results?

Not like I use Google though

Re:

[Rockoon]

Google surrendered to the search manipulators because the search manipulators are mainly the 3 letter agencies of the various rich populations. The USA sends National Security Letters, China drags Google around also, and the multiple manipulators in Europe arent shy about it either. Also India is just now realizing that it has power over Google to.

Deepfakes are why google search sucks now?

[Rockoon]

So are we to believe that Googles search results would be compromised by deepfakes given how terrible they already are?

I dont know a single developer that still uses Google search for anything because even Bing is clearly superior and it sucks too.