Google Is About To Have a Lot More Ads On Phones (theverge.com) 163
The Verge reports on the new ad types Google announced today that will start showing up throughout its mobile products, including some that interrupt the core Google search and discovery experiences. From the report: Google searches on mobile will soon include "gallery" ads that allow advertisers to display multiple images for users to swipe through. You'll also begin to see ads in Google's discover feed -- the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google's mobile homepage -- though they'll only appear in select locations for now. The new ad formats are meant to make ads a lot more noticeable. In a blog post, Google ad chief Prabhakar Raghavan says that, in tests, gallery ads resulted in "up to 25 percent more interactions" than traditional search ads.
Gallery ads will only be launching on mobile, not the desktop. Discover ads will appear in Google's mobile app, as well as on the discover feed on Android phones. Google tells us those ads won't appear in the discover feed that's built into the google.com mobile homepage. [...] The discover feed -- a personalized feed of recommended news stories that Google displays on mobile -- will also be getting ads for the first time. They'll appear just like any other story, with an image on top, a headline, and a subject field with more information. But they'll have a small badge that says "ad" to let users know it's sponsored. Those ads will extend to YouTube as well, where they'll slot in alongside recommended videos. Discover ads will also roll out later this year.
Gallery ads will only be launching on mobile, not the desktop. Discover ads will appear in Google's mobile app, as well as on the discover feed on Android phones. Google tells us those ads won't appear in the discover feed that's built into the google.com mobile homepage. [...] The discover feed -- a personalized feed of recommended news stories that Google displays on mobile -- will also be getting ads for the first time. They'll appear just like any other story, with an image on top, a headline, and a subject field with more information. But they'll have a small badge that says "ad" to let users know it's sponsored. Those ads will extend to YouTube as well, where they'll slot in alongside recommended videos. Discover ads will also roll out later this year.
The Fuck All Things Google Boycott continues. (Score:1)
Fuck all things Google. Boycott.
MicroG vs Google Play Service (Score:2)
While finding and installing aps on my new android phone that has never logged on to Google
{...}
I downloaded Google Earth from Aptoide today.
Which relies on Google Play Services (com.google.android.gms) like all Google Applications and a hell lot of 3rd party android applications.
What did you install for that dependency?
If you've installed the real deal from Aptoid, basically, you've *still installed the "EVIL" part of android* - even if you never went to the Google Play Store, you sitll installed the part that is used by google to monetize the shit out of you, no matter if you installed an account or not.
You should instead try to install MicroG [microg.org]
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I am so old-school that I remember when seeing a banner ad on the internet was something novel, something you stopped and enjoyed for its novelty and rarity.
We browsed the web with Netscape and, although the offerings were sparse, what we found was 100% signal, zero percent noise.
Only other geeks and academics were contactable via email but the only spam we got was (allegedly) from character's such as Arne Rhodes and those gullible to fall for a ponzi scheme.
There was no "free webmail" -- in fact there was
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I am so old-school that I remember when seeing a banner ad on the internet was something novel, something you stopped and enjoyed for its novelty and rarity.
I hate to state the obvious, but we did this because the banner ad was likely 100% relevant to the content we were viewing, was not hosted and delivered by a privacy-smashing ass-raping ad company, was not intrusive, and more importantly, could be clicked on without downloading bad stuff. As soon as all that shit started, the web was pretty much a goner. If you think about ads today, all of the traits above are in full swing. And (smart) users today spend lots of time and money avoiding it all.
The breakin
Re:we need to opt out of ads (Score:5, Funny)
Re:we need to opt out of ads (Score:4, Funny)
This post is at the confluence of 'funny', 'informative', and 'underrated' :(
And it shows *precisely* how marketing goons think.
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Because everyone would use this option all the time. Even though Google gets paid when you buy an Android phone, they feel the need to squeeze every last marketing cent out of you and the data they collect on you.
Keep it up, Google (Score:5, Interesting)
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they are slow-cooking the frog.
the zombies that walk with their heads always pointed toward their phones; they are hooked and willl DO AS THEY ARE TOLD.
don't kid yourself; we lost control over the web and the likes of google have ruined things beyond repair.
there will be more ads and the arms race will escalate.
I already refuse to use a non-rooted phone for anything web-based. and I don't install apps, either, other than the extreme bare minimum. none of that eco system is trustable.
shame. we once had th
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Hmmm, there is a big blank space on the dome of my penis. I wonder if I can rent it out as ad space?
Maybe in twenty years, when advertisers get so desperate that they'll pay for ads in even the smallest, least-frequently-visited places.
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Indeed. My next phone will be something that runs Lineage well and where I can (with reasonable effort) change the battery. I really don't care if that means less performance or a display that has only massively higher resolution than needed instead of excessively higher. I use a phone to make and get calls, for text messages, check email, check my calendar, as wireless access point and for the occasional authentication app and that is it. For other stuff, I have real computers.
Re: Keep it up, Google (Score:2)
For those on a budget,
PinePhone [pine64.org]
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they are slow-cooking the frog.
This myth is even stupider than the Tulip one.
Even frogs aren't stupid enough to believe that bullshit.
Just look shit up; when you want to use a metaphor, spend 1 minute looking it up before you use it. What you're doing it just credulously repeating whatever shit you heard.
The fact is, the shape of the pot that frogs are cooked in prevents the frogs from escaping. They cannot escape at any time, when the water is hot, when the water is cold. They're not going to escape. That they writhe in pain when the ho
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What's more, the myth actually makes the metaphor stronger in this case. Do people actually just not notice that the quantity of ads being shoved in their faces is increasing? I doubt it. Just like the frog, we're aware that something is wrong...
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Right, right, but the valuable meaning that it conveys is that the speaker is generally full of shit and you should just discard them as a source.
Unlike the frog, a user can block ads. I see about 1 internet ad every 3 months. I did see something wrong, around about the year 2000, and unlike the frog, I solved the problem right away.
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I disabled google discovery when they delivered a 'news story' which was a straight up advertisement and not a news story at all, google are totally unreliable in this regard.
I think we have entered a new era in advertising, as people are subjected to less and less advertising (thinking of today where most do not watch the idiot box with five minutes of screaming advertisements every 20 minutes, versus only occasional screaming advertisements), this resulting in reduce consumerism in lines with reduce opp
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I hate the "discover feed" as it is, even though it doesn't pop up much (yet), and I'm about to uninstall Lyft because it pops up ads a few times a week. If they keep this up, I may go back to a dumb phone.
Surprised Red Hat & Canonical don't fork Andro (Score:5, Interesting)
Re: Surprised Red Hat & Canonical don't fork A (Score:1)
Adding systemd to a phone isn't going to help any.
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Yep, they are starting down the Yahoo path. Crap it up with so many ads and people will start leaving you. First a little and then a lot, all at once.
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You seem to be in need of some grammar-skills though.
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Indeed.
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And some better understanding of your own skill level at things....
Unless you actually mean to say that that being "anti-education" is what causes them to become "employable non-retards"? With this meaning, your sentence may actually be a border case of correct grammar. If so, your problem is even worse, because that statement that makes no sense at all.
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Sure am glad . . . (Score:5, Interesting)
I don't have one of these "smart" phones. Harassing your customers doesn't seem like a "smart" thing to do.
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Right? I'm pretty solidly Android at the moment, but this might make iPhones look more attractive if it's not done well.
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Yes, I would like to think that the market will respond appropriately... but unfortunately we seem to be trending towards a duopoly of Samsung-Apple. Couple that with the Android experience thus far being strongly correlated with how closely the OEM sticks with stock Android... in general, the further they stray, the worse the experience. Not a good track record for circumventing Google.
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I don't have one of these "smart" phones. Harassing your customers doesn't seem like a "smart" thing to do.
Celebrating your irrelevance and failure to adapt. Weird thing to be proud of.
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Celebrating your irrelevance and failure to adapt. Weird thing to be proud of.
* Celebrating his astuteness and wise adaption to our surveillance society. A good thing to be proud of.
FTFY.
Re:Sure am glad . . . (Score:5, Insightful)
They are not harassing their customers. Their customers are the advertisers, who are being treated very well. They are harassing their product -- the user.
good bye (Score:2)
Google insists (Score:3, Insightful)
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I guess they were never really serious about the "Don't Be Evil" thing.
No, you just weren't prepared for the slowly changing levels of "Evil" that Google Management has discovered.
"Look! There's an even higher peak over there!" "Great, but how do we get to it?" "Well, let's see...."
Ad-Free Generation (Score:3)
With ad-free streaming and ad-blockers, and the fading of dead-tree media, a new generation is growing up without being deluged by advertisements. They might grow up and react with disgust to advertisements in their apps or elsewhere, so they have to be conditioned now.
Heck, if it weren't for adware apps/games on mobile, they already would be intolerant of ads.
Re:Ad-Free Generation (Score:5, Insightful)
You're so backwards. Kids in school watch ads before their "educational" YouTube videos play. They're no better as a generation at installing ad-blockers than millennials. And, not only do they have ads on all their mobile devices, but they get fed a fairly constant stream of sponsored content via influencers and that's after they watch an ad at the beginning of the YouTube video.
It's sad, but they're more accepting of ads.
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You don't know what you're talking about, dude!
This post was written on my radical LetterShitter3000! I am AMAZED at how bitchin' this mechanical boss is at typing! You guys gotta see it to believe it! It's gonna raise the score in my next ten Fortnite streams! More if I'm lucky! Check them out at bit.ly/the_cancer_killing_the_internet!
Re:Ad-Free Generation (Score:5, Funny)
I am interested in advertising in your sig.
Your own personal billboard, someone to hear your (Score:3)
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This sounds like they've taken a look at an ad-infested Amazon Kindle Fire and thought "that looks great!". You can't have a Kindle with the screen turned on without seeing an ad - they're literally everywhere. I suspect Google are aiming for the same thing because those ads are hard to ad-block.
One very good thing the Kindles do is "kids mode" - suddenly no ads at all, and only the apps you've allowed the kids to use. You can block the camera and browser too. Very nice - so long as you're under about the a
"Mobile Experiences" (Score:1)
For your enterprise-level manageable and scaleable Java-based cloud hypervisor which leverages innovative and synergistic solutions.
How do I get an IPO?
Just what I've never wanted! (Score:5, Insightful)
Google searches on mobile will soon include "gallery" ads that allow advertisers to display multiple images for users to swipe through. You'll also begin to see ads in Google's discover feed -- the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google's mobile homepage -- though they'll only appear in select locations for now. The new ad formats are meant to make ads a lot more noticeable. I
Ads showing up when I'm not looking for them in my searches and on my home screen and -- bonus -- a lot more noticeable too!
Time to stop using Google apps on my phone...
From the article Google Marketing Live: Building for the new consumer journey [blog.google] (referenced in TFA):
In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!
I don't think Google knows what "enjoy" means. This is not a journey I want to take.
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Ready Player [youtu.be]
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NO thanks! (Score:4, Interesting)
You'll also begin to see ads in Google's discover feed
This will not infect me, at least not via the Android vector. I switched to iPhone (reluctantly) after waiting years for Google to get it's security act together, and while I'm not particularly trusting of Apple, when it comes to my privacy and security, I trust them a bit more than Google.
Which is a shame. I really want to like Google. I did at one time. But this crap, and their relentless collection of our data, has really put me off them. I now minimize my contact with both Google and Facebook, and someday in the coming years, will probably have to reconsider having a smart phone at all. I've even toyed with buying a house with a nice outbuilding, wiring all my tech stuff (computer, TV, telephone, etc.) there, and keeping all of it out of the main home where I expect to have privacy.
Don't get me started on the idiocy of buying surveillance devices such as Google Hub, Alexa et al. It's unbelievable how we'll screw ourselves for a new, shiny object. And voice commands ... because we're too lazy to push a button or turn a nob, even from the comfort of our couch, so instead we put microphones all over the place without a thought in the world to who is listening, recording, or collecting data through them.
If big tech keeps this up, they're going to do to themselves what Detroit did to its auto industry (by foisting sub-standard crap on their customers their customers didn't want, but at the time didn't feel they could avoid...until Japan came along and offered alternatives). People feel the same about Facebook and Google, but less and less so the more onerous these services become, and I sense we're rapidly reaching a tipping point.
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Time to switch to DuckDuckGo (Score:5, Insightful)
an my iPhone.
I switched to DDG on my Mac already.
If they want me to use competing apps, this'll do (Score:2)
If Google's goal here is to get me to never, ever use their built-in apps, this will accomplish that goal. If I can't avoid their ads in the middle of my normal flow any other way, then I'll merrily switch to LineageOS. I expect my device to do what I tell it when I tell it because I'm using it in part to assist my memory. I don't want to be interrupted on my way to some information I need.
I expect ads in my search results, and I expect maps to suggest locations to me. I expect Google to profit from some of
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i think i am done with android phones (Score:4, Insightful)
to hell with google if they want to turn my phone in to a platform for advertising, i am careful enough already to not use ad supported software and would rather pay a few dollars for premium quality apps without advertising, but if google turns my phone in to a platform for their spam then fuck google, i will drop my android products like a hot potato
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Why would you have ever thought your Google device wasnâ(TM)t an avenue to collect data on you to target and display their advertising?
Thatâ(TM)s what they do. If this particular ad set is what drives you over the edge, you really havenâ(TM)t been paying attention.
Is this an ad to sell Iphones? (Score:5, Funny)
Fanboy! (Score:4, Interesting)
Call me an Apple fanboy all you want, but at least I'm not looking at ads across multiple aspects of the UI...
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Call me an Apple fanboy all you want, but at least I'm not looking at ads across multiple aspects of the UI...
Yes you are... The only difference is your ads are just for one company.
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I haven't seen a single Apple ad on my iPhone. Nothing about the watch, an iPad, iMac, etc.
Even in the app store they feature and promote apps from other developers, not really Apple.
So I'm not sure what you're seeing, but it is not the norm.
An ad company is (Score:1)
People thought it would be "free" software all the way down?
You are the product.
"up to 25 percent more interactions" (Score:3)
And how much of that additional interaction was people mistouching?
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The only reason I root my phone (Score:5, Interesting)
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DNS66 works pretty well if you don't have root. You can find it on F-Droid.
It won't be long... (Score:2)
... until you are typing "911" into your phone and a fullscreen ad will pop up advertising security services, medical services, fire alarm, etc, before you manage to hit send.
So basically... (Score:2)
... Google is trying to convince people to switch to iPhone...
Done with Android (Score:2)
I bought a Librem 5 phone and I hope they will ship it by the end of the summer. :)
So bad already ... (Score:3)
That I've pretty much stopped using my mobile phone to access website other than the BBC News site.
I've turned off JS because of ads and paywalls (Score:2)
Mobile ads are already so bad that I have turned off Javascript in my primary web browser in iOS. I keep another browser for times when I need it. I found that only Chrome on Android allows you to selectively run Javascript for specific sites, it is an all or or nothing issue with Chrome on iOS.
Re:This was always the plan....from day 1 (Score:4, Interesting)
Yes, but people will still be willing to change to something else if Google go fscking stuff up like this. If they piss off their customer base, their customer will leave them the next time the need to upgrade their phone.
Other phone OS companies should be looking at this as the opportunity to bring in the next phone OS is now, it seems. Get a bit of maturity in there just in time for people to jump away from Google. Make it so that porting Android apps to this new OS is really simple, and developers will happily jump over too.