Ann-Derrick Gaillot, a writer at The Outline, shares thoughts on listicles about best products in a genre. From the article: National websites with armies of writers are churning out best lists left and right, motivated by affiliate advertising more than the desire to share an opinion. Thanks to them all, I've gotten to try all the bests: just-ok restaurants, ineffective beauty products, slippers I guard with my life. [...] Articles claiming that something is the "best" should be rare, eyed with suspicion by the ever suspicious consumer. But they're not. I would have probably been alarmed to not find at least one article telling me where to find the best desk (wherever it still is). But with the race to find the best at the heart of so much media we consume today, such articles can only be trusted if they come from an established outlet with legitimacy, the same institutions that are slow and struggle to add marginalized people to their ranks.
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