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How Google Can Get the Flu Right 31

An anonymous reader writes Google Flu Trends was developed in 2009 to improve forecasts of flu levels in the U.S. by utilising Google search data. This early example showcased the potential which lies in the exploitation of human digital traces which all of us leave behind by using online services. The rise of Google Flu Trends was only stopped when the service dramatically overestimated the number of flu incidences recently. The fall raised questions about the value of online data for predictions in general. However, a study published yesterday demonstrates that it is not only about data but also about the adaptiveness of algorithms used for predictions. Scientists combined historic flu levels as reported by the CDC with Google Flu Trends data using an algorithmic framework which is able to adapt to changes in human search behaviour. Their results show that Google Flu Trends data sets significantly add information to the forecasts of current flu levels.
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How Google Can Get the Flu Right

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  • ...to come with a good anti-virus joke.
  • we will see if this works next fall

  • by Dan East ( 318230 ) on Sunday November 02, 2014 @02:52PM (#48295493) Journal

    This is a very indirect way to measure and thus predict flu outbreaks. There are many things that could prompt people to search for and otherwise discuss the flu, beyond a person or their family actually having the flu. All it would take is a few major news sources to make mention of the flu, and there's a good chance there would be a surge in people searching for terms related to the flu. Further, other illnesses could be going around that have some flu-like symptoms which would also increase search results for the flu. Can't we just get this information from healthcare providers or insurance companies directly? (although the latter is probably charging an arm and leg for that information)

    • I don't think Google was wrong in underestimating the number of cases, they just had trouble putting the human element. How many people are actually going to go to the doctor?

      It assumed people would do the sane thing and consult a medical professional instead of trudging into work chugging DayQuil with a box of tissues so they're not seen like a slacker (because it's just a cold and you can't skip work for just a cold, c'mon).

      • I think the opposite happens far more, that people refer to a cold that has them down for a day or two as the flu so as not to seem like a slacker by the same metric. I had the flu in January, and could not really function well at all for two and a half weeks.

    • by Bite The Pillow ( 3087109 ) on Sunday November 02, 2014 @05:42PM (#48296541)

      We don't want hard data, we want predictive data that health care or insurance companies don't have yet. Or maybe charge too much for.

      So scientists, linked in the article, are trying to add data points outside of searches and make better predictions.

      In fact, they may have read your comment and gone back in time to address your concerns. Well done!

    • Not to mention the fact, when people have a common cold for a couple days, they often refer to it as "having the flu" ... Having gotten the flu back in January, and the two and a half weeks it took me out for, I can say it really isn't that mild generally.

  • As far as I'm concerned.

  • Or what was it again. Is google going to guess the length of the nose of the emperor of China next, based on search items? And has it got the flu? Look , that there's a good correlation is clear, but the reliability of the results is very low. Next the NSA will be using those tools in order to find out how much they can get away with. Or wait, they already made their minds up about that.

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