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Piracy Advertising Google

Google Changes 'To Fight Piracy' By Highlighting Legal Sites 160

mrspoonsi writes Google has announced changes to its search engine in an attempt to curb online piracy. The company has long been criticised for enabling people to find sites to download entertainment illegally. The entertainment industry has argued that illegal sites should be "demoted" in search results. The new measures, mostly welcomed by music trade group the BPI, will instead point users towards legal alternatives such as Spotify and Google Play. Google will now list these legal services in a box at the top of the search results, as well as in a box on the right-hand side of the page. Crucially, however, these will be adverts — meaning if legal sites want to appear there, they will need to pay Google for the placement.
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Google Changes 'To Fight Piracy' By Highlighting Legal Sites

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  • by Anonymous Coward on Monday October 20, 2014 @10:40AM (#48186805)

    $Win$ for Teh G!

  • Is Google Losing It? (Score:3, Interesting)

    by Forgefather ( 3768925 ) on Monday October 20, 2014 @10:42AM (#48186833)

    The more I see this kind of stuff about Google being forced to modify search results based on dumb things like 'right to be forgotten' the more I can't help but feel that Google's results just might not be reliable enough anymore. I know that right to be forgotten is only a European thing but I still can't help but get the feeling that I am no longer getting the best results for my search.

    Although it brings bile to the back of my throat I think it may be time to see how Bing lines up against Google.

    • by ameen.ross ( 2498000 ) on Monday October 20, 2014 @11:01AM (#48186965)

      And what makes you thing Bing doesn't have to obey EU laws when it does business in the EU [searchengineland.com]? The situation with Bing could in fact be even more dire than with Google. Duckduckgo will be closer to the real thing.

      • by NotInHere ( 3654617 ) on Monday October 20, 2014 @11:12AM (#48187049)

        Finally some judge understands how the internet works, and now you complain that he has.

        • by MozeeToby ( 1163751 ) on Monday October 20, 2014 @11:51AM (#48187311)

          Yep, the judge understands that the internet is global but he has totally forgotten how international law works. You cannot prevent a company from doing something outside of your borders just because it is illegal inside your borders. What if China decided that if Google wanted a Chinese presence they had to filter all results for all users globally? How is that any different other than the subject matter being blocked?

          • by Jason Levine ( 196982 ) on Monday October 20, 2014 @01:00PM (#48187763) Homepage

            What if China decided that if Google wanted a Chinese presence they had to filter all results for all users globally?

            China really wants to be able to do this. Whenever you see UN statements about taking control of the Internet away from the US and putting it in the hands of a UN committee, what they really mean is "We want China, North Korea, Syria, Iran, etc to be able to say 'This website violates our laws so it must be removed from The Internet even though it is located outside our borders."

            This isn't to say that US control is a great thing, but when you get into a "lesser of two evils" choice of US or UN (i.e. China/Iran/etc) control, I'll pick US control every time.

      • by Anonymous Coward on Monday October 20, 2014 @11:46AM (#48187273)
        Duckduckgo is really improving lately. They now have a number of features such as auto complete search terms, image search, etc. that I missed from Google. Plus I like how they present results when searching for an obscure term or TLAs (three letter acronyms). For a while I had Duckduckgo as my default search engine, but found myself drifting back to Google more and more. Now I'm doing that less and make a conscious effort to use Duckduckgo exclusively. They've come a long way. No I don't work for them, but if you checked them out before and didn't like something about them, try them again.
    • by Njorthbiatr ( 3776975 ) on Monday October 20, 2014 @11:22AM (#48187111)

      Google isn't modifying their search results.

      They're adding advertisements for legitimate content at the top of searches and on the side... For a price.

      It's brilliant. I love you Google.

      • by Richy_T ( 111409 ) on Monday October 20, 2014 @01:24PM (#48188009) Homepage

        Just like the other search engines were doing when we all decided we liked Google more. What goes around comes around.

      • by Jane Q. Public ( 1010737 ) on Monday October 20, 2014 @08:06PM (#48191665)

        Google isn't modifying their search results.

        Yes, they are. According to OP, they'll be putting what THEY deem to be "legitimate" sites at the top. And asking for pay to be listed as "legitimate".

        If that isn't "modifying search results" for money, I don't know what is.

        Google just found a new way to be evil.

        • by Neil Boekend ( 1854906 ) on Tuesday October 21, 2014 @02:32AM (#48193139)

          Google doesn't really change anything. They just check the ads against a supplied list of providers that bought the searched content and won't place an add for a site that hasn't legally got the content.
          Just like now. The illegal content providers didn't pay for ads anyway.
          It's genius!

          • by Jane Q. Public ( 1010737 ) on Tuesday October 21, 2014 @04:57PM (#48199603)

            Google doesn't really change anything.

            YES, they ARE! It's a search engine. Changing the order of the search results changes EVERYTHING.

            And by their own admission, they're doing based on [A] payment, and [B] their subjective perception of whether the content is real.

            I repeat: that *IS* modifying search results, and they're doing it for money.

            When I search, I'm not searching for the highest bidder.

            This is why I am using Google less and less now. I have actually started using Bing (which in some ways isn't much better), and I'm giving DuckDuckGo a serious try.

            • by Neil Boekend ( 1854906 ) on Thursday October 23, 2014 @01:26AM (#48210523)

              They ALREADY put ads on top. They have for years. This is the same. They just check the ads against that list (which doesn't change anything because the illegal content providers don't have the money to pay for the ads.

              Now you may argue that the ads are wrong. OK. That is arguable. But that is a different discussion.

              • by Jane Q. Public ( 1010737 ) on Thursday October 23, 2014 @08:31PM (#48217533)

                They ALREADY put ads on top. They have for years.

                No shit, Sherlock. Figured that out, did you?

                This is the same.

                No, this is NOT the same. The ads they put at the top are separated from the rest of the search results, and clearly marked (as required by law... at least it is for newspapers) as advertisements or "sponsored" content.

                This is different. The claim is that they will rearrange based on some subjective measure of the "legitimacy" of the content. That is not the same at all. It's not just advertising, it's changing your search results according to endorsement by Google.

                I don't give the slightest DAMN what Google thinks about the contents of sites I search for. I just want honest search results, not "paid distortions" of their order.

    • by alex67500 ( 1609333 ) on Monday October 20, 2014 @11:35AM (#48187211)

      Don't you think Bing is doing the same?

    • by pjt33 ( 739471 ) on Monday October 20, 2014 @11:48AM (#48187289)

      If they're highlighting Google Play then I can see a new anti-trust investigation in the near future.

    • by davester666 ( 731373 ) on Monday October 20, 2014 @12:54PM (#48187713) Journal

      It doesn't sound like Google is being "forced". It sounds like Google found some companies willing to cough up a bunch of money to be promoted when the user searches for online music/video [not that Google Play will have to pay, but they needed another company to pay so Play could also be promoted, otherwise it's more of pushing their services over competitors].

  • by Anonymous Coward on Monday October 20, 2014 @10:44AM (#48186845)

    And if it exists on the web, google should be able to find it.

    By all means, go after (Via legal methods) sites hosting content illegally, but stop fskering with my search results. Half the damn web is now unsearchable for one reason or another.

    Time to look at distributed, un-censurable search tech?

    • by meustrus ( 1588597 ) <meustrus@NOspaM.gmail.com> on Monday October 20, 2014 @11:08AM (#48187015)

      Google is not an agnostic search system. Google is the king of search, and everyone is trying to hack around their algorithms to boost their search rankings. Is it really so terrible that Google itself should be outright asked to prefer search results that are "better for society"?

      Don't get me wrong. I want a truly agnostic search engine. Badly. I want to be able to find the best source for what I'm looking for, not a couple dozen support forums with great SEO and an actual honest-to-goodness answer buried on page 47 of the search results. Google used to be the closest we could get to that, but that was a long time ago. Now they're basically a public utility, much like the internet itself. Although since so many people are stealing from it and its customers, I'd say it's more like cable TV.

      • by aaaaaaargh! ( 1150173 ) on Monday October 20, 2014 @12:25PM (#48187453)

        You seem to be contradicting yourself, so may I ask what's your point? That you personally want something from Google that (in your opinion) is bad for society?

        • by meustrus ( 1588597 ) <meustrus@NOspaM.gmail.com> on Tuesday October 21, 2014 @03:44PM (#48198979)

          Notice the air quotes around "better for society". I would rather avoid discussing whether that's true, because that discussion is happening elsewhere.

          What I want is a a "truly agnostic search engine". That would mean nobody can mess with the search results, not by law and not by hacking. Perhaps I didn't make this clear, but I don't expect Google will ever be that again.

          I feel like musing a bit on what would satisfy this desire. There are a few problems with search results: 1) They lack context; 2) They are easily manipulated; 3) They aren't good at translating what we say we want into what we think we want. These three problems are usually alleviated in society by human minds being context-driven and by getting multiple opinions from multiple sources. The natural solution would seem to be for the "search engine" to engage us not with a simple text box, but in some sort of conversation. The search engine would then consult a network of other search engines and try to deliver what looks like the best result. What's the best result? Depends on the conversation, the context, and the value of the results.

          All three of those things seem to be beyond the grasp of Google. For one, the closest you'll get to a conversation is its asinine suggestions that are based on what query the other meatbags thought would get Google to spit out the right result, and is just as likely to include pop culture references as whatever you are actually looking for. For two, Google may warn you when a link has been paid for, but otherwise it provides no context about where that page came from, what other things it's good for, what perspective informs it, and how credible it probably is (which is a shame, because I'm pretty certain Google does usually know these things). And for three, while Google might know certain measures of value (but won't tell you because it it doesn't provide context), it has no idea exactly which measure you're interested in right now.

          Say you look up the term "global warming". Are you interested in an objective history of the concept? Are you looking for pure data and research? Are you looking for the politics surrounding it? Are you looking for a place to start a fight? Are you looking to join a community of people who think like you on the issue? Knowing how to get what you want means knowing the measures of value yourself. Maybe you know by now that Wikipedia is the most likely place to find objectivity. It usually takes a college education to know where to find (and how to read) good scholarly material. Politics is even trickier: since every author has a viewpoint (and Google either has no viewpoint, an SEO-hacker biased viewpoint, or your viewpoint, and it won't tell you which), the only way you can get an unbiased view is to somehow survey all viewpoints and figure out for yourself how they fit together and which are most common. Community is even harder. How is Google supposed to know the best places to troll? If you're lucky you'll find a laser-targeted clickbait titled "Top 11 Places to Troll Global Warming Believers/Deniers". Even worse, how is Google supposed to know if you will like any particular community? It's easier to find places ripe for conflict than places you'll actually fit into.

          Web search is a hard problem. Google took a shortcut that got us most of the way there: they take the entire internet and filter the results according to your query, then they order them by a search ranking determined by how many other web sites link to that web site. In essence, Google's shortcut to human-like social intelligence is to crowd-source the intelligence to actual humans. Because those humans have motivations other than helping Google, that leaves Google vulnerable to manipulation. Ever since Google became the de facto standard of finding shit on the internet, they've been contending with that manipulation every day. It works...usually. Or at least sometimes. At least it's better than not having Google. But n

      • by Jason Levine ( 196982 ) on Monday October 20, 2014 @01:03PM (#48187795) Homepage

        Is it really so terrible that Google itself should be outright asked to prefer search results that are "better for society"?

        Who gets to decide what is "better for society"? Also, do these decisions happen on a country-by-country basis without affecting other countries? Because I'm sure China would love to censor search results world-wide for "the good of society." I'm also sure that the RIAA would love to make sure that their member organizations get more Google ranking than Indie labels for "the better of society."

  • by Anonymous Coward on Monday October 20, 2014 @10:44AM (#48186847)

    People start to legitimately believe that Google controls peoples' access to the Web.

  • by Anonymous Coward on Monday October 20, 2014 @10:46AM (#48186857)

    would be done best by forcing Google to take down their search engine? Can you please do that Google?
    Why would promoting certain commercial sites be a good idea? This sounds like lawmaking through money. Again. Which is not surprising when it's in the US.

  • by i_want_you_to_throw_ ( 559379 ) on Monday October 20, 2014 @10:48AM (#48186869) Journal
    Google isn't going to change anything, just charge legal sites to place their ads on piracy searches.

    Good on you Google for exploiting this for profit. 'Murika!
  • by Anonymous Coward on Monday October 20, 2014 @10:48AM (#48186875)

    ... for a search engine that doesn't block these results. Want to know how fast a new search engine is going to come about?

  • by Anonymous Coward on Monday October 20, 2014 @10:52AM (#48186905)

    Yeah, sure...

  • by ZipK ( 1051658 ) on Monday October 20, 2014 @10:55AM (#48186933)
    Shareholders wave your hands in the air!
  • by Anonymous Coward on Monday October 20, 2014 @10:56AM (#48186937)

    "legal alternatives" to torrents reminds me abstinence-only sex education where they list "healthy alternatives" to sex for teens. Bake a cake together! Go on romantic walk on the beach! Have a pillow fight!

  • by Anonymous Coward on Monday October 20, 2014 @10:57AM (#48186945)

    Can someone write a browser plugin to hide highlighted sites please?

  • What if I am looking to download a ROM from an 8bit NES game? What if I want to watch a movie that isn't available to stream anywhere and hasn't been on DVD for years (yet still has a valid copyright which the owner is exercising and yet not selling copies of said movie)? What if I want to see episodes of TV shows that have never ben on DVD? What will google highlight for options then?
  • by Anonymous Coward on Monday October 20, 2014 @11:11AM (#48187035)

    How does Google know what kind of legal relationships exists between the rights holder, provider and the end user in the affected jurisdictions? It's the same problem as filtering "illegal" content.

  • by Anonymous Coward on Monday October 20, 2014 @11:11AM (#48187037)

    For making it easier to distinguish between sites that have what I'm looking for... and those that don't :)

  • by UnknownSoldier ( 67820 ) on Monday October 20, 2014 @11:12AM (#48187041)

    When "piracy" became hijacked from meaning the naval context, copying was rampant. In the 80's as kids we couldn't afford all the games so we (illegally) shared them. Hell, I got into computers simply because it was a fun challenge to "krack" software. In the 90's In college/university we used BBS's, FSP (how many know about _that_ protocol!!), FTP with hidden directories containing control characters, IRC with XDCC, binary newsgroup with split .RARs., in 2000's we used Torrents and/or P2P such as Emule, etc. It wasn't until years later did we learn that piracy = lack of respect for the author's distribution. As adults we buy things because we want to support the author(s) to produce more. And if it is crap we vote with our wallet -- and tell others to not buy it.

    What is kind of ironic and completely counter-intuitive is that those who pirate tend to spend more but that is a discussion for another day. (Part of the problem is that certain "assets" are not even available to be legally purchased, etc.)

    IMHO Piracy begins AND ends with education. Futurama's Bender made fun of this "archaic philosophy" that "Sharing is illegal" by joking "You wouldn't steal X, right? Or would I !" [youtube.com] meme along with the popular "You wouldn't download car?" Because most people are able to separate the issue from money vs freedom. i.e. Artists want to share their creations. Consumers want to share those same creations -- that is what culture does -- preserves "popular" art in whatever medium. Unfortunately the context behind those same reason's don't always sync up. You have bands like The Who who don't care about "bootlegging"; other sellout bands like Metallica that only care about the money and could care less if fans help "market" the band.

    Kids these day's aren't stupid. They are questing the status quo that: "Why is illegal sharing illegal? Because of arbitrary financial reasons??" id software created the shareware model -- give part of the game away for free, customers can spend money to buy the rest. These days Humble Bundles let people pay what they want. IMHO this is the correct way to do things. Compromise between 2 conflicting ideals. Open Source or Creative Commons [creativecommons.org] is another approach.

    Google making it harder to find digital goods is not going to change a dam thing. Google wasn't around when we were kids and piracy was rampant. Removing a search engine will only drive the process back underground when it peaked with The Pirate Bay in the mid 2000's.

    Piracy has existed since the beginning of the network. Any technological means to try to remove it is like pissing in the ocean. Yeah good luck with that !

    • by aaaaaaargh! ( 1150173 ) on Monday October 20, 2014 @12:59PM (#48187745)

      The vast majority of piracy is a necessity for the majority of the world's population. In most parts of the world a student cannot even afford half of the textbooks he needs and certainly cannot afford to buy video games for 60 USD each. Modern economy spends billions on advertising to create artificial demands, so it is not suprising that people who cannot afford all these shiny things copy them if they have the opportunity.

      When I was a poor student many years ago (in the 90s), I pirated everything, every productivity software and every game I wanted to play for the simple reason that I could not possibly have afforded them. I had difficulties to make ends meet at the end of each month, often couldn't pay my phone bill and often had to 're-shuffle' credits to keep heating and warm water. It would have been outright crazy to buy, say, a copy of Adobe photoshop or protools for my hobbies or even for professional education, I would have literally had to starve in order to afford any such software.

      Now that I have a reasonable income I almost never pirate and buy the stuff, if that's possible. (There are surprisingly many things you cannot buy in smaller countries, affordable streaming of TV series being on top of the list.) Sure there are also some people who copy content even though they could buy it, but I'm pretty sure these are a minority. Many companies deliberately do not make the correct calculations, though, they don't ask "How much does all the software this guy puts on his computer cost in total, including all upgrades?", they instead whine that "this guy could have bought our product X but instead pirated it" ignoring the fact that if you'd add up all the stuff people want because of their ads or really need, you'd end up with an astronomical bill in comparison to which hardware costs would be neglectable. Thank good we have gratis open source software now, so it is indeed possible to go without pirating nowadays unless you're in a specific field like graphics or audio engineering where it still hard to do everything with gratis software in a competitive way that you can also put on your CV.

    • by metrix007 ( 200091 ) on Monday October 20, 2014 @06:35PM (#48191087)

      Piracy has been used to mean copyright infringement since the 1700s.

    • by naich ( 781425 ) on Tuesday October 21, 2014 @04:49AM (#48193619)

      FSP (how many know about _that_ protocol!!)

      I remember FSP. You'd set it going on a file, log out, go on holiday for a couple of weeks, survive a nuclear war that reduces man back to the stone age, rebuild society and rediscover lost technology, rebuild the internet, and FSP would start downloading it again as if nothing had happened. Slow as hell, but you couldn't kill it with a bad connection.

  • by Anonymous Coward on Monday October 20, 2014 @11:12AM (#48187043)

    Oh, the horror!

  • by Anonymous Coward on Monday October 20, 2014 @11:13AM (#48187059)

    Because of the TPP and SOAPA, Google can't refuse advertisement revenue and
    thus TPB can advertise as well!!! Well played, Google! Keep those coins-a-comin' in!

    CAP = 'silken'!

  • by Anonymous Coward on Monday October 20, 2014 @11:20AM (#48187093)

    Thank god I stopped using Google like year and a half ago!

  • by Opportunist ( 166417 ) on Monday October 20, 2014 @11:21AM (#48187097)

    Let's just hope you can filter for those legal sites.

  • by Anonymous Coward on Monday October 20, 2014 @11:21AM (#48187103)

    to find the illegal sites.

    All the legal sites will be highlighted on top of the search results.
    Which sounds like all the illegal sites will be grouped together at the end for easy finding?

    Not sure that is what they intended...

  • wrong headline (Score:5, Insightful)

    by whyAreAllNicksTaken ( 3865693 ) on Monday October 20, 2014 @11:25AM (#48187137)

    Google Monetizes 'To Fight Piracy' By Charging Legal Sites

    Fixed that for you

  • by Anonymous Coward on Monday October 20, 2014 @11:34AM (#48187205)

    The worlds most profitable advertising company has agreed to sell advertisements? Color me shocked.

  • by qbast ( 1265706 ) on Monday October 20, 2014 @11:37AM (#48187217)
    Most people are already conditioned to not even notice adverts. So pulling 'legal sites' from normal results (where they would be close to top anyway) to advert box will have exactly the opposite result.
  • by AndyKron ( 937105 ) on Monday October 20, 2014 @11:51AM (#48187319)
    I used to listen to music, but I hate the music industry so much I just don't care anymore. I spend my money elsewhere.
  • by American Patent Guy ( 653432 ) on Monday October 20, 2014 @12:19PM (#48187411) Homepage
    Legal: adj.; the ones who pay us money.
  • by tepples ( 727027 ) <tepples@gmai3.14159l.com minus pi> on Monday October 20, 2014 @12:21PM (#48187415) Homepage Journal
    I tried six queries on Google from a PC running Firefox for Windows in a U.S. state bordering Lake Michigan. One produced ads alongside a bunch of bootleg organic results:
    • song of the south download brought ads for a bootleg DVD [reddogvideo.net] and another bootleg DVD [alamodvd.com]

    The rest produced a bunch of bootleg organic results and no ads:

    • song of the south torrent
    • spartakus and the sun beneath the sea download
    • spartakus and the sun beneath the sea torrent
    • pinocchio and the emperor of the night download
    • pinocchio and the emperor of the night torrent
  • by Anonymous Coward on Monday October 20, 2014 @01:08PM (#48187857)

    Why are google even indexing them if they are "illegal"?

  • by StripedCow ( 776465 ) on Monday October 20, 2014 @01:56PM (#48188255)

    If they can tell legal from non-legal, why do they even show the illegal stuff?

    • by LessThanObvious ( 3671949 ) on Monday October 20, 2014 @05:29PM (#48190545)

      They should index them because it isn't the job of a search engine to censor the internet. If the site is illegal, it is the job of legal authorities to take it off line. It is a dangerous road to take to let Google edit what content is findable. I want a free and open internet, not the internet according to Google. How long before they start taking suggestions from the government about hiding anything they don't want you to see? After year years of consolidation in search our options are Google, Bing and a short list of also-ran search engines that offer shitty results.

  • by Optali ( 809880 ) on Wednesday October 22, 2014 @06:08AM (#48202291) Homepage

    I heard it yesterday on TV.
    I was thrown aback by such an incredibly smart and useful move. Impressive.

    Now instead of googlig for "free porn pictures to download" we will have to actually type in "www,thepiratebay.info" or "www.torrentz.com"... this will no doubt deter so many people that it will render all the P2P networks useless.

    Google = Evil geniuses!!

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