Paul Fernhout (109597) writes "MetaFilter recently announced layoffs due to a decline in ad revenue that started with a mysterious 40% drop in traffic from Google on November 17, 2012, and which never recovered. Danny Sullivan at SearchEngineLand explores in detail how MetaFilter 'serves as a poster child of problems with Google's penalty process, despite all the advances Google has made over the years.' Caitlin Dewey at the Washington Post puts it more bluntly: 'That may be the most striking, prescient takeaway from the whole MetaFilter episode: the extent to which the modern Web does not incentivize quality.'"
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