daria42 writes "A long-running Australian court case debating whether Google has done enough to differentiate paid advertisements from normal organic search results has come to an end, with the search giant the victor over the country's competition regulator. The landmark case influenced how Google discloses which search results were advertisements — with the result that it now labels ads as 'Ads' rather than as 'Sponsored links.' In addition, Google now prohibits companies from advertising products or services with which they are not associated — making it much harder for competitors to artificially take valued positions in Google's rankings."
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