Critics are denouncing Tuesday's antitrust remedies ruling against Google, calling them inadequate to restore search market competition. DuckDuckGo said the court's decision allows Google to continue using its monopoly to hold back competitors in AI search.

The Open Markets Institute called it "pure judicial cowardice" that leaves Google's power "almost fully intact." Senator Amy Klobuchar said the limited remedies demonstrate why Congress needs to pass legislation stopping dominant platforms from preferencing their own products. The News/Media Alliance criticized Judge Amit Mehta for failing to address Google forcing publishers to provide content for AI offerings to remain in search results.

A federal judge spared Google from the harshest penalties in its antitrust case. The search giant can keep Chrome and avoid breaking up Android, but it has been barred from exclusive contracts and ordered to limit data sharing with rivals. CNBC reports: U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the U.S. Department of Justice, including selling off its Chrome browser, which provides data that helps its advertising business deliver targeted ads. "Google will not be required to divest Chrome; nor will the court include a contingent divestiture of the Android operating system in the final judgment," the decision stated. "Plaintiffs overreached in seeking forced divesture of these key assets, which Google did not use to effect any illegal restraints."

The company can make payments to preload products, but it cannot have exclusive contracts, the decision stated. The DOJ asked Google to stop the practice of "compelled syndication," which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones. [...] The judge ordered the parties to meet by September 10th for the final judgement.

"Google will not be barred from making payments or offering other consideration to distribution partners for preloading or placement of Google Search, Chrome, or its GenAI products. Cutting off payments from Google almost certainly will impose substantial -- in some cases, crippling -- downstream harms to distribution partners, related markets, and consumers, which counsels against a broad payment ban." [...] Google said it will appeal the ruling, which would delay any potential penalties. Mehta ruled Tuesday that Google will have to make available certain search index data and user interaction data though "not ads data." The court narrowed the datasets Google will be required to share and said they must occur on "ordinary commercial terms that are consistent with Google's current syndication services."

An anonymous reader quotes a report from PYMNTS: Artificial intelligence startup Perplexity has announced a new subscription program called Comet Plus that it said gives users access to premium content from trusted publishers and journalists, while providing publishers with a better compensation model. "Comet Plus transforms how publishers are compensated in the AI age," the company said in a Monday blog post. "As users demand a better internet in the age of AI, it's time for a business model to ensure that publishers and journalists benefit from their contributions to a better internet."

Comet Plus is included in Perplexity's Pro and Max memberships and is available as a standalone subscription for $5 per month. Perplexity introduced its Comet AI-powered browser in July, saying the tool lets users answer questions and carry out tasks and research from a single interface. Bloomberg reported Monday that Perplexity has allocated $42.5 million for a revenue sharing program that compensates publishers when their content is used by its Comet browser or AI assistant. The program will use funds that come from Comet Plus and will deliver 80% of the revenue to publishers, with Perplexity getting the other 20%, the report said, citing an interview with Perplexity CEO Aravind Srinivas. "AI is helping to create a better internet, but publishers still need to get paid," Srinivas said in the report. "Sowe think this is actually the right solution, and we're happy to make adjustments along the way."

Google is rolling out a new feature called "Preferred Sources" in the U.S. and India, which allows users to select their preferred choice of news sites and blogs to be shown in the Top Stories section of Google's search results. From a report: Enabling this feature means you will see more content from the sites you like, the company says. When users search for a particular topic, they will see a "star" icon next to the Top Stories section. They can tap on that icon and start adding sources by searching for them. Once you select the sources, you can refresh the results to see more content from your selected sources. Google said that for some queries, users will also see a separate "From your sources" section below the Top Stories section.

Google says total organic click volume from its search engine to websites has remained ""relatively stable year-over-year" despite the introduction of AI Overviews, contradicting third-party reports of dramatic traffic declines. The company reports average click quality has increased, with users less likely to immediately return to search results after clicking through to websites. Google attributes stable traffic patterns to users conducting more searches and asking longer, more complex questions since AI features launched, while AI Overviews display more links per page than traditional results.

Reddit wants to become a full-fledged search engine, leveraging its vast repository of human-generated content and expanding its AI-powered Reddit Answers tool. In its latest note (PDF) to investors, CEO Steve Huffman says the company is "concentrating our resources on the areas that will drive results for our most pressing needs," including "making Reddit a go-to search engine." The Verge reports: Huffman says that "every week, hundreds of millions of people come to Reddit looking for advice, and we're turning more of that intent into active users of Reddit's native search." Reddit's core search has more than 70 million weekly active unique users -- Reddit overall averages 416.4 million weekly active unique users -- and Reddit Answers, the platform's AI search tool that it launched in December, has 6 million weekly users, up from 1 million weekly users in the first quarter of this year. To continue to build out search, Reddit is "expanding Reddit Answers globally, integrating it more deeply into the core search experience, and making search a central feature across Reddit," Huffman says.

Journalist Jack Poulson accidentally discovered that Google had completely removed two of his articles from search results after someone exploited a vulnerability in the company's Refresh Outdated Content tool.

The security flaw allowed malicious actors to de-list specific web pages by submitting URLs with altered capitalization to Google's recrawling system. When Google attempted to index these modified URLs, the system received 404 errors and subsequently removed all variations of the page from search results, including the original legitimate articles.

The affected stories concerned tech CEO Delwin Maurice Blackman's 2021 arrest on felony domestic violence charges. In a statement to 404 Media, Google confirmed the vulnerability and said it had deployed a fix for the issue.

Google users click on fewer website links when the search engine displays AI-generated summaries at the top of results pages, according to new research from the Pew Research Center. The study analyzed browsing data from 900 U.S. adults and found users clicked on traditional search result links during 8% of visits when an AI summary appeared, compared to 15% of visits without summaries.

Users also rarely clicked on sources cited within the AI summaries themselves, doing so in just 1% of visits. The research found that 58% of respondents conducted at least one Google search in March 2025 that produced an AI summary, and users were more likely to end their browsing session entirely after encountering pages with AI summaries compared to traditional search results.

Google has unveiled a major overhaul of its search engine with the introduction of A.I. Mode -- a new feature that works like a chatbot, enabling users to ask follow-up questions and receive detailed, conversational answers. Announced at the I/O 2025 conference, the feature is now being rolled out to all Search users in the U.S. Engadget reports: Google first began previewing AI Mode with testers in its Labs program at the start of March. Since then, it has been gradually rolling out the feature to more people, including in recent weeks regular Search users. At its keynote today, Google shared a number of updates coming to AI Mode as well, including some new tools for shopping, as well as the ability to compare ticket prices for you and create custom charts and graphs for queries on finance and sports.

For the uninitiated, AI Mode is a chatbot built directly into Google Search. It lives in a separate tab, and was designed by the company to tackle more complicated queries than people have historically used its search engine to answer. For instance, you can use AI Mode to generate a comparison between different fitness trackers. Before today, the chatbot was powered by Gemini 2.0. Now it's running a custom version of Gemini 2.5. What's more, Google plans to bring many of AI Mode's capabilities to other parts of the Search experience.

Looking to the future, Google plans to bring Deep Search, an offshoot of its Deep Research mode, to AI Mode. [...] Another new feature that's coming to AI Mode builds on the work Google did with Project Mariner, the web-surfing AI agent the company began previewing with "trusted testers" at the end of last year. This addition gives AI Mode the ability to complete tasks for you on the web. For example, you can ask it to find two affordable tickets for the next MLB game in your city. AI Mode will compare "hundreds of potential" tickets for you and return with a few of the best options. From there, you can complete a purchase without having done the comparison work yourself. [...] All of the new AI Mode features Google previewed today will be available to Labs users first before they roll out more broadly.

An anonymous reader quotes a report from Bloomberg: While using website data to build a Google Search topped with artificial intelligence-generated answers, an Alphabet executive acknowledged in an internal document that there was an alternative way to do things: They could ask web publishers for permission, or let them directly opt out of being included. But giving publishers a choice would make training AI models in search too complicated, the company concludes in the document, which was unearthed in the company's search antitrust trial.

It said Google had a "hard red line" and would require all publishers who wanted their content to show up in the search page to also be used to feed AI features. Instead of giving options, Google decided to "silently update," with "no public announcement" about how they were using publishers' data, according to the document, written by Chetna Bindra, a product management executive at Google Search. "Do what we say, say what we do, but carefully." "It's a little bit damning," said Paul Bannister, the chief strategy officer at Raptive, which represents online creators. "It pretty clearly shows that they knew there was a range of options and they pretty much chose the most conservative, most protective of them -- the option that didn't give publishers any controls at all."

For its part, Google said in a statement to Bloomberg: "Publishers have always controlled how their content is made available to Google as AI models have been built into Search for many years, helping surface relevant sites and driving traffic to them. This document is an early-stage list of options in an evolving space and doesn't reflect feasibility or actual decisions." They added that Google continually updates its product documentation for search online.

Google's stalwart search button has a new neighbor: AI Mode. From a report: The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the "I'm Feeling Lucky" widget. The new feature, though not widely available yet, is being tested in a location where Google rarely makes changes.

Google has pushed back against Apple executive Eddy Cue's testimony that Safari searches declined last month, asserting it continues "to see overall query growth in Search" with "an increase in total queries coming from Apple's devices and platforms."

The statement comes as Apple's Senior VP revealed under oath that the company is "actively looking at" revamping Safari to focus on AI-powered search engines, potentially threatening the estimated $20 billion-a-year deal making Google the default search provider on Apple devices.

Cue testified that AI search providers including OpenAI, Perplexity, and Anthropic will "eventually replace standard search engines." Google, in its response, pointed to ongoing enhancements to its search product, noting users are "accessing it for new things and in new ways, whether from browsers or the Google app, using their voice or Google Lens."

Apple is "actively looking at" revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google. From a report: Eddy Cue, Apple's senior vice president of services, made the disclosure Wednesday during his testimony in the US Justice Department's lawsuit against Alphabet. The heart of the dispute is the two companies' estimated $20 billion-a-year deal that makes Google the default offering for queries in Apple's browser. The case could force the tech giants to unwind the pact, upending how the iPhone and other devices have long operated.

Cue noted that searches on Safari dipped for the first time last month, which he attributed to people using AI. Cue said he believes that AI search providers, including OpenAI, Perplexity and Anthropic, will eventually replace standard search engines like Alphabet's Google. He said he believes Apple will bring those options to Safari in the future. "We will add them to the list -- they probably won't be the default," he said, indicating that they still need to improve.

A "small percentage" of Google's users in the US will begin seeing an AI Mode tab in Google Search "in the coming weeks," the company said Thursday, marking the tool's first deployment outside the company's experimental Labs environment.

Unlike traditional search results that display URLs based on user queries, AI Mode generates conversational responses from Google's search index. The feature will appear as a dedicated tab positioned before the standard "All," "Images," and other search filters. The deployment represents Google's direct challenge to LLM-powered search engines like Perplexity and ChatGPT.

AI Mode differs from existing AI Overviews in Google Search, which merely insert AI summaries between the search box and web results.

Google changed its rules around how product-review sites appear in its search engine. In the process, it devastated a once-lucrative corner [non-paywalled source] of the news media world. From a report: Sites including CNN Underscored and Forbes Vetted offer tips on everything from mattresses and knife sets to savings accounts, making money when users click on links and buy products.

They depend on Google to drive much of their traffic, and therefore revenue. But over the past year, Google created stricter rules that dinged certain sites that farm out articles to freelancers, among other things. The goal, Google has said, was to give users higher-quality search results. The outcome was a crisis for some sites. Traffic for Forbes Advisor, a personal-finance recommendation site, fell 83% in January from the same month the year before, according to data firm Similarweb.

CNN Underscored and Buy Side from WSJ, which is operated by Wall Street Journal parent Dow Jones, were both down by more than 25% in that period. Time magazine's Time Stamped and the Associated Press's AP Buyline, powered by Taboola Turnkey Commerce, ended their efforts in recent months. Taboola closed the commerce operation.

Google will remove URL breadcrumbs from mobile search results globally, displaying only domain names instead of the full hierarchical path marked by ">" symbols, the company said.

The change affects all smartphone and tablet searches while desktop results remain unchanged. The company said it made the change because of limited screen space, noting breadcrumbs often get cut off on smaller displays.

Google says it has begun requiring users to turn on JavaScript, the widely-used programming language to make web pages interactive, in order to use Google Search. From a report: In an email to TechCrunch, a company spokesperson claimed that the change is intended to "better protect" Google Search against malicious activity, such as bots and spam, and to improve the overall Google Search experience for users. The spokesperson noted that, without JavaScript, many Google Search features won't work properly, and that the quality of search results tends to be degraded.

Apple has no plans to develop its own search engine despite potential restrictions on its lucrative revenue-sharing deal with Google, citing billions in required investment and rapidly evolving AI technology as key deterrents, according to a court filing [PDF].

In a declaration filed with the U.S. District Court in Washington, Apple Senior Vice President Eddy Cue said creating a search engine would require diverting significant capital and employees, while recent AI developments make such an investment "economically risky."

Apple received approximately $20 billion from Google in 2022 under a deal that makes Google the default search engine on Safari browsers. This arrangement is now under scrutiny in the U.S. government's antitrust case against Google.

Cue said Apple lacks the specialized professionals and infrastructure needed for search advertising, which would be essential for a viable search engine. While Apple operates niche advertising like the App Store, search advertising is "outside of Apple's core expertise," he said. Building a search advertising business would also need to be balanced against Apple's privacy commitments, according to his declaration.

9to5Google's Ben Schoon reports: Google has introduced a new feature on iOS that injects links on third-party websites that take users back to Google Search. Recently, Google announced new "Page Annotations" within the Google app on iOS. This feature, as Google explains, "extracts interesting entities from the webpage and highlights them in line." Effectively, it creates links on a website that you've opened through Google's browser that the website's owner did not put there. The links, when clicked, then perform a search on Google for that subject and open the search in a pop-up window on top of the third-party website.

The feature, Google says, will offer an opt-out for website owners through a form. It's pointed out by SERoundTable that opting out can take up to 30 days, while the feature is live now. Further reading: US Says Google Is an Ad Tech Monopolist, in Closing Arguments

In a 23-page document (PDF) filed late Wednesday, U.S. regulators asked a federal judge to break up Google after a court found the tech giant of maintaining an abusive monopoly through its dominant search engine. As punishment, the DOJ calls for a sale of Google's Chrome browser and restrictions to prevent Android from favoring its own search engine. The Associated Press reports: Although regulators stopped short of demanding Google sell Android too, they asserted the judge should make it clear the company could still be required to divest its smartphone operating system if its oversight committee continues to see evidence of misconduct. [...] The Washington, D.C. court hearings on Google's punishment are scheduled to begin in April and Mehta is aiming to issue his final decision before Labor Day. If [U.S. District Judge Amit Mehta] embraces the government's recommendations, Google would be forced to sell its 16-year-old Chrome browser within six months of the final ruling. But the company certainly would appeal any punishment, potentially prolonging a legal tussle that has dragged on for more than four years.

Besides seeking a Chrome spinoff and a corralling of the Android software, the Justice Department wants the judge to ban Google from forging multibillion-dollar deals to lock in its dominant search engine as the default option on Apple's iPhone and other devices. It would also ban Google from favoring its own services, such as YouTube or its recently-launched artificial intelligence platform, Gemini. Regulators also want Google to license the search index data it collects from people's queries to its rivals, giving them a better chance at competing with the tech giant. On the commercial side of its search engine, Google would be required to provide more transparency into how it sets the prices that advertisers pay to be listed near the top of some targeted search results. The measures, if they are ordered, threaten to upend a business expected to generate more than $300 billion in revenue this year. "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

Google has warned websites they will be penalized for hosting marketing content designed to exploit search rankings, regardless of whether they created or outsourced the material. The crackdown on so-called "parasite SEO" targets websites that leverage their search rankings to promote unrelated content, such as news sites hiding shopping coupon codes or educational platforms publishing affiliate marketing material.

Chris Nelson from Google's search quality team said the policy applies even when content involves "white label services, licensing agreements, partial ownership agreements, and other complex business arrangements." The move follows Google's March announcement targeting site reputation abuse, which gained attention after Sports Illustrated was found publishing AI-generated product reviews through third-party marketing firm AdVon Commerce.

An anonymous reader shares a report: As Meta tries to keep up with OpenAI in developing AI, the Facebook owner is working on a search engine [non-paywalled link] that crawls the web to provide conversational answers about current events to people using its Meta AI chatbot.

In doing so, Meta hopes to lower its reliance on Google Search and Microsoft's Bing, which currently provide information about news, sports and stocks to people using Meta AI, according to a person who has spoken with the search engine team. It could also give Meta a backup option if Google or Microsoft withdrew from these arrangements, according to a person who has been involved with the strategy.

Google's grip on the nearly $300 billion search advertising business is loosening. From a report: For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings -- fueled by the rise of artificial intelligence and social video -- threaten to reshape the landscape. TikTok, the wildly popular short-form video platform, has recently started allowing brands to target ads based on users' search queries -- a direct challenge to Google's core business.

Perplexity, an AI search startup backed by Jeff Bezos, plans to introduce ads later this month under its AI-generated answers. Until now, it has made revenue mostly from a $20-a-month subscription offering that grants access to more-powerful AI technology. The new initiatives add to the pressure on Google from the rise of Amazon.com, which has taken a chunk of search ad spending. Many consumers begin product searches on the e-commerce platform.

Google's share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade, according to the research firm eMarketer. Amazon is expected to have 22.3% of the market this year, with 17.6% growth, compared with Google's 50.5% share and its 7.6% growth.

Google said in a blog post today it will begin labeling AI-generated and AI-edited image search results later this year. Digital Trends reports: The company will flag such content through the "About this image" window and it will be applied to Search, Google Lens, and Android's Circle to Search features. Google is also applying the technology to its ad services and is considering adding a similar flag to YouTube videos, but will "have more updates on that later in the year," per the announcement post.

Google will rely on Coalition for Content Provenance and Authenticity (C2PA) metadata to identify AI-generated images. That's an industry group Google joined as a steering committee member earlier in the year. This "C2PA metadata" will be used to track the image's provenance, identifying when and where an image was created, as well as the equipment and software used in its generation.

Privacy removal services fail to effectively scrub personal data from people-search websites, a Consumer Reports (CR) study [PDF] revealed Thursday. The four-month investigation found these services eliminated only 35% of volunteers' identifying information profiles across 13 people-search sites. Manual opt-outs proved most effective, removing 70% of profiles within a week.

Google's payments to make its search engine the default on smartphone web browsers violates US antitrust law, a federal judge ruled Monday, handing a key victory to the Justice Department. From a report: Judge Amit Mehta in Washington said that the Alphabet unit's $26 billion in payments effectively blocked any other competitor from succeeding in the market. Antitrust enforcers alleged that Google has illegally maintained a monopoly over online search and related advertising. The government said that Google has paid Apple, Samsung and others billions over decades for prime placement on smartphones and web browsers. This default position has allowed Google to build up the most-used search engine in the world, and fueled more than $300 billion in annual revenue largely generated by search ads.

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. "When reported AI deepfakes are identified, Google Search will automatically filter out related search results that might pop up in the future so users won't have to repeatedly report similar images or duplicates of an image to Google," reports PCMag. Additionally, Google will demote sites repeatedly hosting non-consensual deepfakes and aims to differentiate between consensual and non-consensual explicit content. From the report: Google says its Search algorithm update will lower the chances of explicit deepfakes appearing in Search. The search engine will also attempt to differentiate between real sexually explicit content made consensually (such as adult film stars' work, for example) and AI-generated media made without the person's consent. But Google says doing this is a "technical challenge," so these efforts may not be entirely accurate or effective. Regardless, Google claims that the changes it's already made to Search have reduced the resurfacing of such deepfakes by more than 70%. "With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake images," Google said.

Google is now the only search engine that can surface results from Reddit, making one of the web's most valuable repositories of user generated content exclusive to the internet's already dominant search engine. 404 Media: If you use Bing, DuckDuckGo, Mojeek, Qwant or any other alternative search engine that doesn't rely on Google's indexing and search Reddit by using "site:reddit.com," you will not see any results from the last week.

DuckDuckGo is currently turning up seven links when searching Reddit, but provides no data on where the links go or why, instead only saying that "We would like to show you a description here but the site won't allow us." Older results will still show up, but these search engines are no longer able to "crawl" Reddit, meaning that Google is the only search engine that will turn up results from Reddit going forward. Searching for Reddit still works on Kagi, an independent, paid search engine that buys part of its search index from Google. The news shows how Google's near monopoly on search is now actively hindering other companies' ability to compete at a time when Google is facing increasing criticism over the quality of its search results. The news follows Google signing a $60 million deal with Reddit early this year to use the social network's content to train its LLMs.

Google is discontinuing its experimental Notes feature in Search Labs, the company confirmed on Wednesday. The feature, launched in November, allowed users to add comments and tips to search results and Discover content. It aimed to create a community-driven platform within Google's ecosystem, similar to social media forums.

Google is switching back to pagination for its search results, abandoning the continuous scroll feature introduced in 2022 for desktop and 2021 for mobile. The change, effective immediately for desktop users, aims to improve search result loading speeds, Google said, adding that infinite scrolling did not significantly enhance user satisfaction. Mobile users will see the change in coming months.

Google pays Reddit $60 million a year to train its AI on posts on Reddit, and it looks like Google's AI is now pulling directly from the dregs of the internet. Google's AI overview for "cheese not sticking to pizza" is brilliant information it got from an 11-year-old Reddit post.

An anonymous reader quotes a report from Ars Technica: It's amazing, and a little sad, to think that something created in 1989 that changed how people used and viewed the then-nascent Internet had nearly vanished by 2024. Nearly, that is, because the dogged researchers and enthusiasts at The Serial Port channel on YouTube have found what is likely the last existing copy of Archie. Archie, first crafted by Alan Emtage while a student at McGill University in Montreal, Quebec, allowed for the searching of various "anonymous" FTP servers around what was then a very small web of universities, researchers, and government and military nodes. It was groundbreaking; it was the first echo of the "anything, anywhere" Internet to come. And when The Serial Port went looking, it very much did not exist.

While Archie would eventually be supplanted by Gopher, web portals, and search engines, it remains a useful way to index FTP sites and certainly should be preserved. The Serial Port did this, and the road to get there is remarkable and intriguing. You are best off watching the video of their rescue, along with its explanatory preamble. But I present here some notable bits of the tale, perhaps to tempt you into digging further.

An anonymous reader shares a report: After launching a feature that adds more AI junk than ever to search results, Google is experimenting with a radical new feature that lets users see only the results they were looking for, in the form of normal text links. As in, what most people actually use Google for. "We've launched a new 'Web' filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos," the official Google Search Liaison Twitter account, run by Danny Sullivan, posted on Tuesday. The option will appear at the top of search results, under the "More" option.

"We've added this after hearing from some that there are times when they'd prefer to just see links to web pages in their search results, such as if they're looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features," Sullivan wrote. "If you're in that group, enjoy!" Searching Google has become a bloated, confusing experience for users in the last few years, as it's gradually started prioritizing advertisements and sponsored results, spammy affiliate content, and AI-generated web pages over authentic, human-created websites.

Google is shaking up Search. On Tuesday, the company announced big new AI-powered changes to the world's dominant search engine at I/O, Google's annual conference for developers. From a report: With the new features, Google is positioning Search as more than a way to simply find websites. Instead, the company wants people to use its search engine to directly get answers and help them with planning events and brainstorming ideas. "[With] generative AI, Search can do more than you ever imagined," wrote Liz Reid, vice president and head of Google Search, in a blog post. "So you can ask whatever's on your mind or whatever you need to get done -- from researching to planning to brainstorming -- and Google will take care of the legwork."

Google's changes to Search, the primary way that the company makes money, are a response to the explosion of generative AI ever since OpenAI's ChatGPT released at the end of 2022. [...] Starting today, Google will show complete AI-generated answers in response to most search queries at the top of the results page in the US. Google first unveiled the feature a year ago at Google I/O in 2023, but so far, anyone who wanted to use the feature had to sign up for it as part of the company's Search Labs platform that lets people try out upcoming features ahead of their general release. Google is now making AI Overviews available to hundreds of millions of Americans, and says that it expects it to be available in more countries to over a billion people by the end of the year.

Google is making its last attempt to fight back against a historic effort by the US Department of Justice to break the tech giant's grip on online search, as the most significant antitrust trial in 25 years comes to a close in Washington. From a report: A federal court in Washington began hearing closing arguments on Thursday after a 10-week trial in which the DoJ accused Alphabet, the parent company of Google, of suppressing search rivals by paying tens of billions annually for anti-competitive agreements with wireless carriers, browser developers and device manufacturers. During the hearing on Thursday, John Schmidtlein, a lawyer from Williams & Connolly representing Google, sought to push back on claims that it had hindered rivals' efforts to gain a foothold in online search, and argued that users had plenty of alternatives.

Unsealed court documents revealed this week that Alphabet paid Apple $20bn in 2022 alone to be the default search engine for its iPhone and Safari browser on its other devices. "Google winning agreements because it has a better product is not a harm to the competitive process, even if it gives it scale to improve its product," Schmidtlein told the court. A lawyer for the government, Kenneth Dintzer, told the court that Google's "anti-competitive conduct harms competition and is self perpetuating." Defaults "are a powerful way to drive searches, otherwise Google wouldn't pay billions of dollars for them," he added.

Amit Mehta, the judge hearing the case, noted that search "today looks a lot different than it didâ 10 to 15 years ago. He pushed back on the DoJ's contention that the quality of search had suffered due to the lack of competition, although he also noted that only two "substantial competitors" had entered the search market in the past decade. "Doesn't that tell us all we need to know in terms of barriers of entry," he asked.

An anonymous reader quotes a report from the Financial Times: Google is considering charging for new "premium" features powered by generative artificial intelligence, in what would be the biggest ever shake-up of its search business. The proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising business, almost a year and a half after the debut of ChatGPT. Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans. Engineers are developing the technology needed to deploy the service but executives have not yet made a final decision on whether or when to launch it, one of the people said. Google's traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers. But charging would represent the first time that Google -- which for many years offered free consumer services funded entirely by advertising -- has made people pay for enhancements to its core search product. "For years, we've been reinventing Search to help people access information in the way that's most natural to them," said Google. "With our generative AI experiments in Search, we've already served billions of queries, and we're seeing positive Search query growth in all of our major markets. We're continuing to rapidly improve the product to serve new user needs."

It added: "We don't have anything to announce right now."

Search Engine Land: Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a "subset of queries, on a small percentage of search traffic in the U.S.," a Google spokesperson told Search Engine Land.

Google announced updates to its search ranking systems aimed at promoting high-quality content and demoting manipulative or low-effort material, including content generated by AI solely to summarize other sources. The company also stated it is improving its ability to detect and combat tactics used to deceive its ranking algorithms.

Gartner: By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner. "Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, Vice President Analyst at Gartner. "Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise."

With GenAI driving down the cost of producing content, there is an impact around activities including keyword strategy and website domain authority scoring. Search engine algorithms will further value the quality of content to offset the sheer amount of AI-generated content, as content utility and quality still reigns supreme for success in organic search results. There will also be a greater emphasis placed on watermarking and other means to authenticate high-value content. Government regulations across the globe are already holding companies accountable as they begin to require the identification of marketing content assets that AI creates. This will likely play a role in how search engines will display such digital content.

An anonymous reader shares a report: News publishers are worried -- with good reason -- about changes coming to Google Search. AI-generated content replacing links on some of the most valuable space on the internet, in particular, has left media types with a lot of questions, starting with "is this going to be a traffic-destroying nightmare?" The News filter disappearing from Google search results for some users this week won't help publishers sleep any easier. Google confirmed some users were not seeing the News filter as part of ongoing testing. "We're testing different ways to show filters on Search and as a result, a small subset of users were temporarily unable to access some of them," a Google spokesperson confirmed via email.

An anonymous reader quotes a report from Ars Technica: While the world awaits closing arguments later this year in the US government's antitrust case over Google's search dominance, a California judge has dismissed a lawsuit from 26 Google users who claimed that Google's default search agreement with Apple violates antitrust law and has ruined everyone's search results. Users had argued (PDF) that Google struck a deal making its search engine the default on Apple's Safari web browser specifically to keep Apple from competing in the general search market. These payments to Apple, users alleged, have "stunted innovation" and "deprived" users of "quality, service, and privacy that they otherwise would have enjoyed but for Google's anticompetitive conduct." They also allege that it created a world where users have fewer choices, enabling Google to prefer its own advertisers, which users said caused an "annoying and damaging distortion" of search results.

In an order (PDF) granting the tech companies' motion to dismiss, US District Judge Rita Lin said that users did not present enough evidence to support claims for relief. Lin dismissed some claims with prejudice but gave leave to amend others, allowing users another chance to keep their case -- now twice-dismissed -- at least partially alive. Under Lin's order, users will not be able to amend claims that Google and Apple executives allegedly sealed the default search deal on the condition that Apple would not create its own general search engine through "private, secret, and clandestine personal meetings." Because plaintiffs showed no evidence pinpointing exactly when Apple allegedly agreed to stay out of the general search market, these meetings, Lin reasoned, could just as easily indicate "rational, legal business behavior," rather than an "illegal conspiracy."

Users attempted to argue that Google and Apple intentionally hid these facts from the public, but Lin wrote that their "conclusory and vague allegations that defendants 'secretly conducted meetings' and 'engaged in conduct to obfuscate internal communications' are plainly insufficient." Sharing bystander photos documenting Google's Sundar Pichai and Apple's Tim Cook meeting at a restaurant with a manila folder tucked under Pichai's elbow did not help users' case. Lin was also not moved by users demonstrating that Google has a history of destroying evidence, because "they put forth no specific factual allegations that defendants did so in this case." However, users will have 30 days to amend currently "inadequately" alleged claims that "Google's exclusive default agreement, under which Apple set Google as the default search engine for its Safari web browser, foreclosed competition in the general search services market in the United States," Lin wrote. If users miss that deadline, the case will be tossed with no opportunities to further amend claims.

Google has removed links to page caches from its search results page, the company's search liaison Danny Sullivan has confirmed. From a report: "It was meant for helping people access pages when way back, you often couldn't depend on a page loading," Sullivan wrote on X. "These days, things have greatly improved. So, it was decided to retire it."

The cache feature historically let you view a webpage as Google sees it, which is useful for a variety of different reasons beyond just being able to see a page that's struggling to load. SEO professionals could use it to debug their sites or even keep tabs on competitors, and it can also be an enormously helpful news gathering tool, giving reporters the ability to see exactly what information a company has added (or removed) from a website, and a way to see details that people or companies might be trying to scrub from the web. Or, if a site is blocked in your region, Google's cache can work as a great alternative to a VPN.

It's hard to think of a more self-explanatory feature than Circle to Search: it does exactly what it sounds like it does. You circle something on your phone screen, tap a button, and voila! A page full of Google search results telling you about the thing you circled. The Verge: The new feature is launching on five phones to start -- the three members of Samsung's brand-new Galaxy S24 series, as well as Google's Pixel 8 and 8 Pro -- before it comes to other "select, premium" Android phones. Well, maybe it does need a little explaining. If the feature sounds familiar, you might be thinking of Google Lens, which is similar. But instead of opening up the Google app, you can use Circle to Search anywhere on your device. Just long-press the home button if you're using three-button navigation -- or the navigation handle if you're using gesture nav -- and it will appear on top of whatever app or screen you're currently using. You can circle, highlight, or tap a subject, including text as well as images.

Google will tweak online search results to give comparison sites more prominence, the company said in a blogpost on Wednesday, as it outlined efforts to comply with new EU tech rules that could hit revenues for some companies. Reuters: Under the European Union's Digital Markets Act (DMA), which the company will have to comply with by March 7, Google is obligated to treat rival services and products the same way as it treats its own when it ranks them in search results. It is also required to allow business users to access the data that they generate when using Google's platform.

An anonymous reader quotes a report from 404 Media: Google search really has been taken over by low-quality SEO spam, according to a new, year-long study by German researchers (PDF). The researchers, from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, set out to answer the question "Is Google Getting Worse?" by studying search results for 7,392 product-review terms across Google, Bing, and DuckDuckGo over the course of a year. They found that, overall, "higher-ranked pages are on average more optimized, more monetized with affiliate marketing, and they show signs of lower text quality ... we find that only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do."

They also found that spam sites are in a constant war with Google over the rankings, and that spam sites will regularly find ways to game the system, rise to the top of Google's rankings, and then will be knocked down. "SEO is a constant battle and we see repeated patterns of review spam entering and leaving the results as search engines and SEO engineers take turns adjusting their parameters," they wrote. They note that Google, Bing, and DuckDuckGo are regularly tweaking their algorithms and taking down content that is outright spam, but that, overall, this leads only to "a temporary positive effect."

"Search engines seem to lose the cat-and-mouse game that is SEO spam," they write. Notably, Google, Bing, and DuckDuckGo all have the same problems, and in many cases, Google performed better than Bing and DuckDuckGo by the researchers' measures. The researchers warn that this rankings war is likely to get much worse with the advent of AI-generated spam, and that it genuinely threatens the future utility of search engines: "the line between benign content and spam in the form of content and link farms becomes increasingly blurry -- a situation that will surely worsen in the wake of generative AI. We conclude that dynamic adversarial spam in the form of low-quality, mass-produced commercial content deserves more attention."

Ever wanted to add your own annotations to search results you find on Google? With Google's new "Notes" experiment, launching Wednesday as an opt-in feature through Search Labs, you'll be able to. From a report: If you've opted in to Notes, buttons to add and see notes will appear under search results and under articles on Discover in the Google app. When you create a note, you can add colorful fonts and images. During a briefing, Google showed me a note for an article about different kinds of frosting that had green text, an image of a cake, and a heart sticker. (At the bottom of the note, there was a link to the article the note was about.)

If you post a note, it should show up "within minutes," unless it's flagged for human review, Google VP Cathy Edwards said in an interview with The Verge. When you look at all of the notes for a link, what's shown will be ranked dynamically based on things like the user's query and a note's relevance to the content on the page.

An anonymous reader shares a report: Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls "commercial queries." This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September 22nd, 2018, and it is the list of top queries ordered by revenue and nothing else. Still, we've never seen anything quite like this before, and the list was only made public after long deliberations from Judge Amit Mehta, who has, over the course of the trial, begun to push both sides to be more public with information and data like this.

Okay, here are the top 20 queries for that week ordered by revenue: iphone 8, iphone 8 plus, auto insurance, car insurance, cheap flights, car insurance quotes, direct tv, online colleges, at&t, hulu, iphone, uber, spectrum, comcast, xfinity, insurance quotes, free credit report, cheap car insurance, aarp, and lifelock.

PimEyes, a search engine that relies on facial recognition to help people scan billions of images to find photos of themselves on the internet, announced that it has banned searches of minors as part of the company's "no harm policy." The New York Times reports: PimEyes, a subscription-based service that uses facial recognition technology to find online photos of a person, has a database of nearly three billion faces and enables about 118,000 searches per day, according to [PimEyes CEO Giorgi Gobronidze]. The service is advertised as a way for people to search for their own face to find any unknown photos on the internet, but there are no technical measures in place to ensure that users are searching only for themselves. Parents have used PimEyes to find photos of their children on the internet that they had not known about. But the service could also be used nefariously by a stranger. It had previously banned more than 200 accounts for inappropriate searches of children's faces, Mr. Gobronidze said.

"Images of children might be used by the individuals with twisted moral compass and values, such as pedophiles, child predators," Mr. Gobronidze said. PimEyes will still allow searches of minors' faces by human rights organizations that work on children's rights issues, he added. Mr. Gobronidze said that blocking searches of children's faces had been on "the road map" since he acquired the site in 2021, but the protection was fully deployed only this month after the publication of a New York Times article on A.I.-based threats to children. Still, the block isn't airtight. PimEyes is using age detection A.I. to identify photos of minors. Mr. Gobronidze said that it worked well for children under the age of 14 but that it had "accuracy issues" with teenagers.

It also may be unable to identify children as such if they're not photographed from a certain angle. To test the blocking system, The Times uploaded a photo of Mary-Kate and Ashley Olsen from their days as child stars to PimEyes. It blocked the search for the twin who was looking straight at the camera, but the search went through for the other, who is photographed in profile. The search turned up dozens of other photos of the twin as a child, with links to where they appeared online. Mr. Gobronidze said PimEyes was still perfecting its detection system.

Is Google laying the groundwork for a true challenger to language learning apps like Duolingo, Memrise and Babbel? In a blog post on Thursday, the search giant announced that it's rolling out a new Google Search feature designed to help people improve their English speaking skills. TechCrunch's Kyle Wiggers reports: Rolling out over the next few days for Search on Android devices in Argentina, Colombia, India, Indonesia, Mexico and Venezuela, with more countries and languages to come in the future, the new feature will provide interactive speaking practice for language learners translating to or from English, Google writes in a blog post. "Google Search is already a valuable tool for language learners, providing translations, definitions, and other resources to improve vocabulary," reads the the post, attributed to Google Research director Christian Plagemann and product manager Katya Cox. "Now, learners translating to or from English on their Android phones will find a new English speaking practice experience with personalized feedback."

The new experience presents Search users with prompts and asks them to speak the answers using a provided vocabulary word. During each practice session, which last 3 to 5 minutes, Search gives personalized feedback -- and the option to sign up for daily reminders to keep practicing and advance to the next stage of difficulty. How personalized is it, exactly? Well, according to Google, the experience gives semantic feedback -- indicating whether a response was relevant to a given question and comprehensible to a theoretical conversation partner. It also recommends areas where grammar could be improved, and, to give concrete suggestions for alternative ways to respond, provides a set of example answers at varying levels of language complexity. During practice sessions, learners can tap on any word they don't understand to see a translation of that word that considers the word in context.

"Designed to be used alongside other learning services and resources, like personal tutoring, mobile apps and classes, the new speaking practice feature on Google Search is another tool to assist learners on their journey," Plagemann and Cox write. [...] "We look forward to expanding to more countries and languages in the future, and to start offering partner practice content soon," Plagemann and Cox continued. "With these latest updates, which will roll out over the next few days, Google Search has become even more helpful."

Microsoft Chief Executive Officer Satya Nadella said AI could help Google extend its dominance of the search market, as he took the stand Monday in the Google antitrust trial. From a report: When Microsoft introduced its new Bing AI-based search in February, beating Google to the punch, Nadella touted the technology as a way for Bing to get back in the market and make Google uncomfortable. But now, he told the judge, Google could accelerate its current lead by using the massive profits it makes from search to pay publishers for exclusive rights to content it can use to make its search AI better than rivals. Nadella also left no doubt about his perception of Google's dominance.

"You get up in the morning, you brush your teeth and you search on Google," he said. The Department of Justice has accused Alphabet's search division of unlawfully maintaining a monopoly by paying $10 billion a year to rivals, smartphone manufacturers and wireless carriers to make its search engine the default option on mobile devices and web browsers. Google has denied the allegations. To help prove its case, the DOJ hopes to use testimony from Nadella and other executives from Microsoft to show how even a company of its size and resources couldn't unlock Google's hold on the search market.