Ever wanted to add your own annotations to search results you find on Google? With Google's new "Notes" experiment, launching Wednesday as an opt-in feature through Search Labs, you'll be able to. From a report: If you've opted in to Notes, buttons to add and see notes will appear under search results and under articles on Discover in the Google app. When you create a note, you can add colorful fonts and images. During a briefing, Google showed me a note for an article about different kinds of frosting that had green text, an image of a cake, and a heart sticker. (At the bottom of the note, there was a link to the article the note was about.)

If you post a note, it should show up "within minutes," unless it's flagged for human review, Google VP Cathy Edwards said in an interview with The Verge. When you look at all of the notes for a link, what's shown will be ranked dynamically based on things like the user's query and a note's relevance to the content on the page.

An anonymous reader shares a report: Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls "commercial queries." This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September 22nd, 2018, and it is the list of top queries ordered by revenue and nothing else. Still, we've never seen anything quite like this before, and the list was only made public after long deliberations from Judge Amit Mehta, who has, over the course of the trial, begun to push both sides to be more public with information and data like this.

Okay, here are the top 20 queries for that week ordered by revenue: iphone 8, iphone 8 plus, auto insurance, car insurance, cheap flights, car insurance quotes, direct tv, online colleges, at&t, hulu, iphone, uber, spectrum, comcast, xfinity, insurance quotes, free credit report, cheap car insurance, aarp, and lifelock.

PimEyes, a search engine that relies on facial recognition to help people scan billions of images to find photos of themselves on the internet, announced that it has banned searches of minors as part of the company's "no harm policy." The New York Times reports: PimEyes, a subscription-based service that uses facial recognition technology to find online photos of a person, has a database of nearly three billion faces and enables about 118,000 searches per day, according to [PimEyes CEO Giorgi Gobronidze]. The service is advertised as a way for people to search for their own face to find any unknown photos on the internet, but there are no technical measures in place to ensure that users are searching only for themselves. Parents have used PimEyes to find photos of their children on the internet that they had not known about. But the service could also be used nefariously by a stranger. It had previously banned more than 200 accounts for inappropriate searches of children's faces, Mr. Gobronidze said.

"Images of children might be used by the individuals with twisted moral compass and values, such as pedophiles, child predators," Mr. Gobronidze said. PimEyes will still allow searches of minors' faces by human rights organizations that work on children's rights issues, he added. Mr. Gobronidze said that blocking searches of children's faces had been on "the road map" since he acquired the site in 2021, but the protection was fully deployed only this month after the publication of a New York Times article on A.I.-based threats to children. Still, the block isn't airtight. PimEyes is using age detection A.I. to identify photos of minors. Mr. Gobronidze said that it worked well for children under the age of 14 but that it had "accuracy issues" with teenagers.

It also may be unable to identify children as such if they're not photographed from a certain angle. To test the blocking system, The Times uploaded a photo of Mary-Kate and Ashley Olsen from their days as child stars to PimEyes. It blocked the search for the twin who was looking straight at the camera, but the search went through for the other, who is photographed in profile. The search turned up dozens of other photos of the twin as a child, with links to where they appeared online. Mr. Gobronidze said PimEyes was still perfecting its detection system.

Is Google laying the groundwork for a true challenger to language learning apps like Duolingo, Memrise and Babbel? In a blog post on Thursday, the search giant announced that it's rolling out a new Google Search feature designed to help people improve their English speaking skills. TechCrunch's Kyle Wiggers reports: Rolling out over the next few days for Search on Android devices in Argentina, Colombia, India, Indonesia, Mexico and Venezuela, with more countries and languages to come in the future, the new feature will provide interactive speaking practice for language learners translating to or from English, Google writes in a blog post. "Google Search is already a valuable tool for language learners, providing translations, definitions, and other resources to improve vocabulary," reads the the post, attributed to Google Research director Christian Plagemann and product manager Katya Cox. "Now, learners translating to or from English on their Android phones will find a new English speaking practice experience with personalized feedback."

The new experience presents Search users with prompts and asks them to speak the answers using a provided vocabulary word. During each practice session, which last 3 to 5 minutes, Search gives personalized feedback -- and the option to sign up for daily reminders to keep practicing and advance to the next stage of difficulty. How personalized is it, exactly? Well, according to Google, the experience gives semantic feedback -- indicating whether a response was relevant to a given question and comprehensible to a theoretical conversation partner. It also recommends areas where grammar could be improved, and, to give concrete suggestions for alternative ways to respond, provides a set of example answers at varying levels of language complexity. During practice sessions, learners can tap on any word they don't understand to see a translation of that word that considers the word in context.

"Designed to be used alongside other learning services and resources, like personal tutoring, mobile apps and classes, the new speaking practice feature on Google Search is another tool to assist learners on their journey," Plagemann and Cox write. [...] "We look forward to expanding to more countries and languages in the future, and to start offering partner practice content soon," Plagemann and Cox continued. "With these latest updates, which will roll out over the next few days, Google Search has become even more helpful."

Microsoft Chief Executive Officer Satya Nadella said AI could help Google extend its dominance of the search market, as he took the stand Monday in the Google antitrust trial. From a report: When Microsoft introduced its new Bing AI-based search in February, beating Google to the punch, Nadella touted the technology as a way for Bing to get back in the market and make Google uncomfortable. But now, he told the judge, Google could accelerate its current lead by using the massive profits it makes from search to pay publishers for exclusive rights to content it can use to make its search AI better than rivals. Nadella also left no doubt about his perception of Google's dominance.

"You get up in the morning, you brush your teeth and you search on Google," he said. The Department of Justice has accused Alphabet's search division of unlawfully maintaining a monopoly by paying $10 billion a year to rivals, smartphone manufacturers and wireless carriers to make its search engine the default option on mobile devices and web browsers. Google has denied the allegations. To help prove its case, the DOJ hopes to use testimony from Nadella and other executives from Microsoft to show how even a company of its size and resources couldn't unlock Google's hold on the search market.

An anonymous reader quotes a report from VentureBeat: SEO consultant Gagan Ghotra observed that Google Search had begun to index shared Bard conversational links into its search results pages, potentially exposing information users meant to be kept contained or confidential. This means that if a person used Bard to ask it a question -- possibly even a question related to the contents of their private emails -- then shared the link with a designated third-party, say, their spouse, friend or business partner, the conversation accessible at that link could in turn be scraped by Google's crawler and show up publicly, to the entire world, in its Search Results.

Google Brain research scientist Peter J. Liu replied to Ghotra on X by noting that the Google Search indexing only occurred for those conversations that users had elected to click the share link on, not all Bard conversations, to which Ghotra patiently explained: "Most users wouldn't be aware of the fact that shared conversation mean it would be indexed by Google and then show up in SERP, most people even I was thinking of it as a feature to share conversation with some friend or colleague & it being just visible to people who have conversation URL."

Ultimately, Google's Search Liaison account on X, which provides "insights on how Google Search works," wrote back to Ghotra to say "Bard allows people to share chats, if they choose. We also don't intend for these shared chats to be indexed by Google Search. We're working on blocking them from being indexed now."

An anonymous reader shares a report: Eddy Cue, in a dark suit, peered down at the monitor in front of him. The screens in the Washington, DC, courtroom had briefly malfunctioned and left witnesses with only binders, but now the tech was up and running -- showing an image of three iPhones, each demonstrating a part of the phone's setup process. Cue squinted down at the screen. "The resolution on this is terrible," he said. "You should get a Mac." That got some laughs in an otherwise staid and quiet courtroom. Judge Amit Mehta, presiding over the case, leaned into his microphone and responded, "If Apple would like to make a donation..." That got even bigger laughs. Then everybody got back down to business.

Cue was on the stand as a witness in US v. Google, the landmark antitrust trial over Google's search business. Cue is one of the highest-profile witnesses in the case so far, in part because the deal between Google and Apple -- which makes Google the default search engine on all Apple devices and pays Apple billions of dollars a year -- is central to the US Department of Justice's case against Google. Cue had two messages: Apple believes in protecting its users' privacy, and it also believes in Google. Whether those two statements can be simultaneously true became the question of the day.

Apple is in court because of something called the Information Services Agreement, or ISA: a deal that makes Google's search engine the default on Apple's products. The ISA has been in place since 2002, but Cue was responsible for negotiating its current iteration with Google CEO Sundar Pichai in 2016. In testimony today, the Justice Department grilled Cue about the specifics of the deal. When the two sides renegotiated, Cue said on the stand, Apple wanted a higher percentage of the revenue Google made from Apple users it directed toward the search engine. [...] Meagan Bellshaw, a Justice Department lawyer, asked Cue if he would have walked away from the deal if the two sides couldn't agree on a revenue-share figure. Cue said he'd never really considered that an option: "I always felt like it was in Google's best interest, and our best interest, to get a deal done." Cue also argued that the deal was about more than economics and that Apple never seriously considered switching to another provider or building its own search product. "Certainly there wasn't a valid alternative to Google at the time," Cue said. He said there still isn't one.

Brave Software, maker of the Brave web browser, has tuned its search engine to run on a homegrown index of images and videos in an effort to end its dependency on "Big Tech" rivals. The Register reports: On Thursday, the company said that image and video results from Brave Search -- available on the web at search.brave.com and via its browser -- will be served from Brave's own index. Search indexes are made by visiting online resources -- typically web pages, images, videos, or other files -- with a crawler bot and recording the locations of these resources in a database. And when an internet user submits a query to a search engine, the search engine checks its index (and possible other sources) to find the addresses of resources that correspond to the query keywords. There's actually a lot more to it but that's the basic idea.

Brave now aims to ride the wave of discontent with "Big Tech" by highlighting its commitment to privacy and independence â" small tech. "Brave Search is 100 percent private and anonymous, which sets a high bar for image/video search to meet," the company said in a blog post provided to The Register. "Whether it's a matter of personal safety or personal preference, users should be able to discover content without their search engine reporting and profiling those results to a Big Tech company." [...] Brave argues that having its own index frees the company from content decisions made by others. "Brave is on a mission to build a user-first Web," the company said in its blog post. "That mission starts with the Brave browser and Brave Search. With the release of image and video search, we're continuing to innovate within the search industry, providing viable and preferable products for users who want choice and transparency in their search for information online."

Google is making it a lot easier to find and remove your contact information from its search results. From a report: The company will now send out notifications when it finds your address, phone number, or email on the web, allowing you to review and request the removal of that information from Search. All this takes place from Google's "results about you" dashboard on mobile and web, which it first rolled out last September. With the update, you can find your information on Google without actually having to conduct the search yourself. Once you input your personal information, the dashboard will automatically pull up websites that contain any matches, letting you review each webpage it appears on and then submit a request to remove it.

An anonymous reader shares a report: Danny Sullivan, Google's Search Liaison, responded to Vox Media's claim that AI content is currently "well-received by search engines." Sullivan said, "It's still not correct that AI content will be "well-received by search engines," at least for us." Sullivan went on to explain on Twitter that "There's lots of AI content on the web that doesn't rank well and hence isn't well received" by Google Search. "AI content has no magic ranking powers," Sullivan said. Only "if content is helpful, then it might succeed," but not because AI wrote it does it mean the content is helpful.

Sullivan wrote to the author, "FYI about this part: "he's learned that AI content 'will, at least for the moment, be well-received by search engines'." This isn't correct. Our systems are looking at the helpfulness of content, rather than how it is produced," Danny Sullivan clarified. "We'd encourage publishers, however they produce content, to ensure they're making it for people-first," he added. "Producing a lot of content with the primary purpose of ranking in search, rather than for people, should be avoided. Sites producing a lot of unhelpful content not intended for people-first may find all of their content less likely to be successful with search," he said.

An anonymous reader shares a report: Google Search's dominance has created a cottage industry of SEO professionals who promise to share their lucrative tricks to climb to the top of search results. From YouTubers to firms peddling proprietary tools, SEO hustlers propagate a never-ending stream of marketing content that floods Search. Some companies sell tools that allow marketers to mass-produce and distribute blog posts, press releases, and even robot-narrated podcast materials, with the purpose of creating backlinks -- a signal that Google uses to rank content in Search. Small businesses must decide if they'll try to learn SEO practices themselves or pay hundreds or even thousands of dollars to have a marketing firm do it for them.

While other platforms are still nowhere close to overtaking Search, entrepreneurs like Dziura, who sells feminist gifts, are taking note of how people are (or aren't) using Google. Now, any retailer, big or small, can add more text to their website without a team of copywriters, and given AI's tendency to generate falsehoods, there's even less guarantee that what consumers are reading is real. It's why people append "reddit" to the end of searches -- they want an actual answer or opinion, not one mediated by a search ranking algorithm. Dziura specifically notes the trend of young people using TikTok for Google-able things and has seen shoppers flocking to TikTok, Reels, or live shopping events. People like videos and product shots with hands holding items. If shoppers want candid shots and videos of products, Dziura will give them that.

Brave has launched its Brave Search API, allowing third parties to integrate its privacy-preserving and ad-free search results into their applications through a simple API call. Thurrott reports: Brave notes that its Search API is inexpensive and that it's a great fit for Artificial Intelligence (AI) and Large Language Models developers in particular because it provides access to a collection of high-quality, Web-scale data including recent events. Brave claims that its standalone Brave Search offering now delivers over 8 billion annualized queries, which makes it the fastest-growing search engine since Microsoft Bing. And in sharp contrast to the market leaders, Brave Search is private and transparent. Plus, it's fueled by opt-in users of the Brave browser's Web Discovery Project, which adds millions of new web pages to the index every single day and keeps it current and fresh. The Brave web browser has over 60 million active users now, the company adds.

A free version of the Brave Search API provides one search query per second and up to 2,000 queries per month. Paid tiers start at $3 CPM (cost per one thousand) for 20 queries per second and up to 20 million queries per month, with access to web search, Goggles, news cluster, and videos cluster, plus added cost access to autosuggest and spellcheck at $5 per 10,000 requests. Higher-price tiers add more queries per second and per month, plus additional capabilities like schema-enriched web results, infobox, FAQ, discussions, locations, and more.

Google's "Search Generative Experience" is a plan to put ChatGPT-style generative AI results right in your Google search results page, and the company announced the feature is beginning to roll out today. At least, the feature is rolling out to the mobile apps for people who have been on the waitlist and were chosen as early access users. From a report: Unlike the normally stark-white Google page with 10 blue links, Google's generative AI results appear in colorful boxes above the normal search results. Google will scrape a bunch of information from all over the Internet and present it in an easy list, with purchase links to Best Buy and manufacturers' websites. If this ever rolls out widely, it would be the biggest change to Google Search results ever, and this design threatens to upend the entire Internet. One example screenshot of a "Bluetooth speaker" search on desktop shows a big row of "Sponsored" shopping ads, then the generative AI results start to show up in a big blue box about halfway down the first page. The blue box summarizes a bunch of information harvested from somewhere and lists several completely unsourced statements and opinions about each speaker. In Google's example, users are never told where this information comes from, so they can't make any judgment as to its trustworthiness.

Samsung Electronics won't be swapping out the default search engine on its smartphones from Google to Microsoft's Bing any time soon, WSJ reported Friday, citing people familiar with the matter. From the report: Samsung, the world's largest smartphone maker, has suspended an internal review that had explored replacing Google with Bing on its mobile devices, the people said. The potential switch would have swapped out Google as the go-to search engine on Samsung's "Internet" web-browsing app, which comes preinstalled on the South Korean company's smartphones. Any imminent breakup would have handed Bing a coveted victory in a search-engine space that has long been dominated by Alphabet-owned Google. This year, Bing gained some fresh momentum as it adopted the features of ChatGPT, the chatbot that has surged in popularity and is run by Microsoft-backed OpenAI.

"The AI takeover of Google Search starts now," writes The Verge's David Pierce. At Google I/O today, the company demoed a new opt-in feature called Search Generative Experience (SGE). The new experience generates AI "snapshots" that appear at the top of the search results page consisting of an AI-generated summary about your query, with links to sources of information and shopping. From the report: To demonstrate, Liz Reid, Google's VP of Search, flips open her laptop and starts typing into the Google search box. "Why is sourdough bread still so popular?" she writes and hits enter. Google's normal search results load almost immediately. Above them, a rectangular orange section pulses and glows and shows the phrase "Generative AI is experimental." A few seconds later, the glowing is replaced by an AI-generated summary: a few paragraphs detailing how good sourdough tastes, the upsides of its prebiotic abilities, and more. To the right, there are three links to sites with information that Reid says "corroborates" what's in the summary.

Google calls this the "AI snapshot." All of it is by Google's large language models, all of it sourced from the open web. Reid then mouses up to the top right of the box and clicks an icon Google's designers call "the bear claw," which looks like a hamburger menu with a vertical line to the left. The bear claw opens a new view: the AI snapshot is now split sentence by sentence, with links underneath to the sources of the information for that specific sentence. This, Reid points out again, is corroboration. And she says it's key to the way Google's AI implementation is different. "We want [the LLM], when it says something, to tell us as part of its goal: what are some sources to read more about that?"

A few seconds later, Reid clicks back and starts another search. This time, she searches for the best Bluetooth speakers for the beach. Again, standard search results appear almost immediately, and again, AI results are generated a few seconds later. This time, there's a short summary at the top detailing what you should care about in such a speaker: battery life, water resistance, sound quality. Links to three buying guides sit off to the right, and below are shopping links for a half-dozen good options, each with an AI-generated summary next to it. I ask Reid to follow up with the phrase "under $100," and she does so. The snapshot regenerates with new summaries and new picks. "This is the new look of Google's search results page," concludes Pierce. "It's AI-first, it's colorful, and it's nothing like you're used to. It's powered by some of Google's most advanced LLM work to date, including a new general-purpose model called PaLM 2 and the Multitask Unified Model (MUM) that Google uses to understand multiple types of media."

"In the demos I saw, it's often extremely impressive. And it changes the way you'll experience search, especially on mobile, where that AI snapshot often eats up the entire first page of your results."

DuckDuckGo announced a new tool called DuckAssist that "automatically pulls and summarizes information from Wikipedia in response to certain questions," reports The Verge. From the report: DuckAssist's beta is live on the search engine right now -- but only through DuckDuckGo's mobile apps and browser extensions. Gabriel Weinberg, the founder and CEO of DuckDuckGo, says the company will add it to the web-based search engine if the trial "goes well." When you enter a question that DuckAssist can help with, you'll see a box that says "I can check to see if Wikipedia has relevant info on this topic, just ask" at the very top of your search results. Hit the blue "Ask" button, and you'll get an AI-generated answer using summarized information from Wikipedia. If DuckAssist has already answered a question once before, that response will automatically appear, which means you won't have to "ask" it the same thing multiple times.

While the tool's built upon language models from OpenAI, the company that makes ChatGPT, and the Google-backed Anthropic, Weinberg says it'll retain the same focus on privacy as DuckDuckGo. According to the announcement, DuckAssist won't share any personally identifiable information with OpenAI and Anthropic, and neither company will use your anonymous questions to train their models. DuckDuckGo says the feature uses the "most recent full Wikipedia download available," which is around a few weeks old, so it might not be able to help if you're searching for something later than that. However, the company plans to update this in the future, as well as add more sources for DuckAssist to draw from.

Microsoft today announced that its new AI-enabled Bing will now allow users to generate images with Bing Chat. From a report: This new feature is powered by DALL-E, OpenAI's generative image generator. The company didn't say which version of DALL-E it is using here, except for saying that it is using the "very latest DALL-E models." Dubbed the "Bing Image Creator," this new capability is now (slowly) rolling out to users in the Bing preview and will only be available through Bing's Creative Mode. It'll come to Bing's Balanced and Precise modes in the future.

The new image generator will also be available in the Edge sidebar. The right prompts will generate the now-familiar square of four high-res DALL-E images. There's one major difference, though: there will be a small Bing logo in the bottom left corner. The early Bing AI release was missing a few guardrails, but Microsoft quickly fixed those. The company is clearly hoping to avoid these issues with this release.

Thomas Claburn writes via The Register: GitHub has a lot of code to search -- more than 200 million repositories -- and says last November's beta version of a search engine optimized for source code that has caused a "flurry of innovation." GitHub engineer Timothy Clem explained that the company has had problems getting existing technology to work well. "The truth is from Solr to Elasticsearch, we haven't had a lot of luck using general text search products to power code search," he said in a GitHub Universe video presentation. "The user experience is poor. It's very, very expensive to host and it's slow to index." In a blog post on Monday, Clem delved into the technology used to scour just a quarter of those repos, a code search engine built in Rust called Blackbird.

Blackbird currently provides access to almost 45 million GitHub repositories, which together amount to 115TB of code and 15.5 billion documents. Shifting through that many lines of code requires something stronger than grep, a common command line tool on Unix-like systems for searching through text data. Using ripgrep on an 8-core Intel CPU to run an exhaustive regular expression query on a 13GB file in memory, Clem explained, takes about 2.769 seconds, or 0.6GB/sec/core. [...] At 0.01 queries per second, grep was not an option. So GitHub front-loaded much of the work into precomputed search indices. These are essentially maps of key-value pairs. This approach makes it less computationally demanding to search for document characteristics like the programming language or word sequences by using a numeric key rather than a text string. Even so, these indices are too large to fit in memory, so GitHub built iterators for each index it needed to access. According to Clem, these lazily return sorted document IDs that represent the rank of the associated document and meet the query criteria.

To keep the search index manageable, GitHub relies on sharding -- breaking the data up into multiple pieces using Git's content addressable hashing scheme and on delta encoding -- storing data differences (deltas) to reduce the data and metadata to be crawled. This works well because GitHub has a lot of redundant data (e.g. forks) -- its 115TB of data can be boiled down to 25TB through deduplication data-shaving techniques. The resulting system works much faster than grep -- 640 queries per second compared to 0.01 queries per second. And indexing occurs at a rate of about 120,000 documents per second, so processing 15.5 billion documents takes about 36 hours, or 18 for re-indexing since delta (change) indexing reduces the number of documents to be crawled.

Google is introducing a new online safety feature to help users avoid inadvertently seeing graphically violent or pornographic images while using its search engine. From a report: Announced as part of the company's Safer Internet Day event on Tuesday, the new default setting enabled for everyone will automatically blur explicit images that appear in search results, even for users that don't have SafeSearch enabled. Google has confirmed to The Verge that, should they wish, signed-in users over 18 will be able to disable the blur setting entirely after it launches in "the coming months."

People in Europe can get Google to delete search results about them if they prove the information is "manifestly inaccurate," the EU's top court has ruled. From a report: The case kicked off when two investment managers requested Google to dereference results of a search made on the basis of their names, which provided links to certain articles criticising that group's investment model. They say those articles contain inaccurate claims. Google refused to comply, arguing that it was unaware whether the information contained in the articles was accurate or not. But in a ruling Thursday, the Court of Justice of the European Union opened the door to the investment managers being able to successfully trigger the so-called "right to be forgotten" under the EU's General Data Protection Regulation. "The right to freedom of expression and information cannot be taken into account where, at the very least, a part -- which is not of minor importance -- of the information found in the referenced content proves to be inaccurate," the court said in a press release accompanying the ruling.

Google's search results on desktop will load in a continuous scroll instead of dividing into pages, the company has announced. From a report: The move follows a similar change made on mobile in October last year, but isn't quite an "infinite" scroll. Instead, Google will load six pages of results into a single scroll before offering users a "See more" button to show more results. Google says the change is rolling out first for English searches in the US, but judging by the rollout of the feature on mobile it seems safe to expect to see additional markets and languages added over time.

Google says "60% of the internet is duplicate." Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.

Google announced today that it's introducing a slew of new Maps, Search and Shopping features. The company revealed a majority of the new features during its Search On event in September and is now starting to roll them out to users. TechCrunch reports: Search
Starting today, users will be able to use Search to find their favorite dish at a restaurant near them. For example, you can search "truffle mac and cheese near me" to see which nearby restaurants carry the dish on their menu. Once you find a specific dish that you're looking for, you can get more information about its price, ingredients and more. Another new Search functionality lets you use Google's multisearch feature to find specific food near you. Say you see something tasty-looking online, but don't know what it is or where to find it. You can now use Lens in the Google app for Android or iOS to snap a picture or take a screenshot of a dish and add the words "near me" to find a place that sells it nearby. Later this year, Google is going roll out an update to its Lens AR Translate capabilities so users can more seamlessly translate text on complex backgrounds. Instead of covering up the original text like it currently does, Google is going to erase the text and re-create the pixels underneath with an AI-generated background, and then overlay the translated text on top of the image.

Maps
As for the new Maps features, Google is launching a new visual search experience called Live View in London, Los Angeles, New York, Paris, San Francisco and Tokyo. [...] In addition to displaying information about where places are, users will be able to see key information about each spot overlaid, such as whether the location is busy, if its open, what the price range is, etc. Another new Maps feature makes it easier for EV owners to find the best charging station for their vehicle. Now, you can search for "EV charging stations" and select the "fast charge" filter. You can also filter for stations that offer your EV's plug type. Google also announced that it's expanding its "accessible places" feature globally after initially launching it in the U.S., Australia, Japan and the U.K. in 2020. The feature is designed to help people determine whether a place is wheelchair accessible.

Shopping
Google has announced a new AR shopping feature that is designed to make it easier to find your exact foundation match. The company says its new photo library features 148 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types. As a result, it should be easier for shoppers to better visualize what different products will look like on them. [...] Users can now also shop for shoes using AR.

Four years after Laserlike was acquired by Apple to boost its web search technology, the founders have quit to rejoin Google. AppleInsider reports: Prior to forming Laserlike in 2015, Anand Shukla, Srinivasan Venkatachary and Steven Baker were all Google employees. Their work at Apple is one reason the company has been predicted to launch its own search engine equivalent to Google's. Apple acquired Laserlike in 2018, though the deal wasn't made public until the following year. As part of the acquisition, the company's three founders were, and ultimately they led a 200-strong search team at Apple.

According to The Information, Srinivasan Venkatachary has now returned to Google. He is reportedly the company's new vice president of engineering. Venkatachary reports to James Manyika, senior vice president of technology and society. Baker and Shukla now both work on Manyika's team. It's not known whether all three quit Apple at the same time, or whether Venkatachary is just the latest to move. According to The Information's source, Apple is estimated to be about four years away from launching a Google Search rival.

Google is making it easier to find search results from Reddit and other forum sites. Engadget reports: The search engine is adding a new module that will surface discussions happening on forums across the web for queries that may benefit from crowd-sourced answers. The "discussions and forums" module will surface relevant posts from sites like Reddit and Quora alongside more traditional search results. It's not clear exactly how Google is determining what types of searches are best suited to forum posts. The company says the new "forum" results will "appear when you search for something that might benefit from the diverse personal experiences found in online discussions."

Google is also adding a new feature to news-related searches that will make it easier to browse international headlines that are published in languages other than English. With the change, news-related searches will also turn up relevant local coverage translated by Google. In other Google Search-related news, the company announced that starting today people in the U.S. will be able to use their new "Results About You" feature, "which aims to provide a simpler way for people to get their sensitive personal information out of the company's search results," reports Gizmodo. "Next year, Results About You will become proactive and allow users to opt in to alerts when new personal information related to them appears in search results, enabling users to request removal more quickly."

Alphabet's Google pays billions of dollars each year to Apple, Samsung Electronics and other telecom giants to illegally maintain its spot as the No. 1 search engine, the US Justice Department told a federal judge Thursday. From a report: DOJ attorney Kenneth Dintzer didn't disclose how much Google spends to be the default search engine on most browsers and all US mobile phones, but described the payments as "enormous numbers."

"Google invests billions in defaults, knowing people won't change them," Dintzer told Judge Amit Mehta during a hearing in Washington that marked the first major face-off in the case and drew top DOJ antitrust officials and Nebraska's attorney general among the spectators. "They are buying default exclusivity because defaults matter a lot." Google's contracts form the basis of the DOJ's landmark antitrust lawsuit, which alleges the company has sought to maintain its online search monopoly in violation of antitrust laws. State attorneys general are pursuing a parallel antitrust suit against the search giant, also pending before Mehta.

ByteDance, owner of the hit short video app TikTok, has quietly launched a new search engine that promises no advertisements in a cyberspace where Google has not been available for more than a decade. From a report: Without any announcement, ByteDance subsidiary Beijing Infinite Dimension Technology launched the Wukong search app this month, within days of Tencent Holdings shutting down on August 8 its Sogou search app. Sogou, which Tencent bought last year, still maintains its web-based search engine. Wukong, currently available on Apple's App Store in China and various Chinese Android app stores, brings ByteDance into closer competition with Baidu, China's dominant search engine. The new app promotes itself as providing "quality information and search without ads." The line could be interpreted as an indirect jab at Baidu, which has long faced criticism for its paid listings in search results. In 2016, 21-year-old college student Wei Zexi died of a rare cancer after he received experimental treatments recommended by Baidu.

Google announced today that it's rolling out new Search updates over the next few weeks that will aim to make it easier for people to find high-quality content. TechCrunch reports: The new ranking improvements will work to reduce the amount of low-quality or unoriginal content that ranks high in search results. Google says that the update will especially target content that has been created primarily for ranking on search engines, known as "SEO-first" content, rather than human-first content. The company's tests have shown that the update will improve the results users find when searching for content like online educational materials, as well as arts and entertainment, shopping and tech-related content.

The new updates should help reduce the number of low-quality results from websites that have learned to game the system with content that is optimized to rank high in search results. Google says users should start to see content that is actually useful rank more prominently in search results. The company plans to refine its systems and build on these improvements over time. "If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what's available elsewhere on the web," the company explained in a blog post. "This isn't very helpful if you're expecting to read something new. With this update, you'll see more results with unique information, so you're more likely to read something you haven't seen before."

Google will stop giving snappy answers to stupid questions, the company has announced, as it seeks to improve its search engine's "featured snippets" service. From a report: That means users should see fewer answers to questions such as "When did Snoopy assassinate Abraham Lincoln?", to which the service would once merrily respond with "1865" -- the right date, but very much the wrong assassin. "This clearly isn't the most helpful way to display this result," said the company's head of search, Pandu Nayak, in a blogpost announcing the changes. "We've trained our systems to get better at detecting these sorts of false premises, which are not very common, but there are cases where it's not helpful to show a featured snippet. We've reduced the triggering of featured snippets in these cases by 40% with this update."

Snippets, which sometimes show up as a featured response to direct questions asked of Google Search, have long been a cornerstone of the company's AI strategy. The same technology powers its smart speakers and voice assistants, and lets the search engine satisfy search queries without visitors clicking away to other websites. But the snippets, which are automatically generated from the contents of websites, have also been a thorn in Google's side for just as long. [...] In an effort to address the root cause of such mistakes, Google is also rolling out new warnings for times when a search term has hit a "data void" -- a question where a good answer might simply not exist.

Google is still useful for many, but the harder question is why its results feel more sterile than they did five years ago. From a report: SEO expert Marie Haynes's theory is that this is the result of Google trying to crack down on misinformation and low-quality content -- especially around consequential search topics. In 2017, the company started talking publicly about a Search initiative called EAT, which stands for "expertise, authoritativeness, and trustworthiness." The company has rolled out numerous quality rater guidelines, which help judge content to determine authenticity. One such effort, titled Your Money or Your Life, applies rigorous standards to any pages that show up when users search for medical or financial information.

"Take crypto," Haynes explained. "It's an area with a lot of fraud, so unless a site has a big presence around the web and Google gets the sense they're known for expertise on that topic, it'll be difficult to get them to rank." What this means, though, is that Google's results on any topic deemed sensitive enough will likely be from established sources. Medical queries are far more likely to return WebMD or Mayo Clinic pages, instead of personal testimonials. This, Haynes said, is especially challenging for people looking for homeopathic or alternative-medicine remedies.

There's a strange irony to all of this. For years, researchers, technologists, politicians, and journalists have agonized and cautioned against the wildness of the internet and its penchant for amplifying conspiracy theories, divisive subject matter, and flat-out false information. Many people, myself included, have argued for platforms to surface quality, authoritative information above all else, even at the expense of profit. And it's possible that Google has, in some sense, listened (albeit after far too much inaction) and, maybe, partly succeeded in showing higher-quality results in a number of contentious categories. But instead of ushering in an era of perfect information, the changes might be behind the complainers' sense that Google Search has stopped delivering interesting results.

Alphabet's Google unveiled a series of planned upgrades to its search and maps services revealing the company's augmented reality ambitions -- and its appeal to a generation of internet users drifting away from the company. From a report: The new features include ways for people to search for nearby items using images and identify physical objects with their smartphone cameras. On Google Maps, the company promised a way for people to explore detailed 3D digital models of landmarks and neighborhoods before setting foot in person. Google shared the plans on Wednesday for the first day of its annual I/O developer conference held near its Mountain View, California headquarters.

Google is working to keep its products relevant and growing as users' needs evolve beyond text. "Search should be something that you can do anywhere, in any way you want, using any of your senses," Prabhakar Raghavan, Google's senior vice president and product chief, said in an interview. Google's core search advertising business has continued to grow steadily during the pandemic, despite recent middling financial results. Yet the I/O announcements underscored nascent threats Google sees to its flagship services. People in emerging markets are more likely to search with voice features than typing, which has driven Google to invest more in its voice assistant feature.

DuckDuckGo, a privacy-oriented search engine, netted more than 35 billion search queries in 2021, a 46.4% jump over 2020 (23.6 billion). From a report: That's big. Even so, the company, which bills itself as the "Internet privacy company," offering a search engine and other products designed to "empower you to seamlessly take control of your personal information online without any tradeoffs," remains a rounding error compared to Google in search. Whether it remains a highly successful (and profitable) rounding error, however, could depend on how serious we become about the privacy of our searches.

Google has announced that it's changing the way search works on mobile devices, initially in the U.S. From a report: Now, when you reach the bottom of a set of search results on your phone, you won't have to tap to go to the next page. Instead, the next set of results will automatically load so you can continuously scroll down to see more information. The change will roll out on the mobile web and will be supported on the Google mobile app for both iOS and Android in the U.S. for most English-language searches for the time being. Because it's a staggered release, you may initially encounter some results which scroll and others that do not.

At its Search On event today, Google introduced several new features that, taken together, are its strongest attempts yet to get people to do more than type a few words into a search box. From a report: By leveraging its new Multitask Unified Model (MUM) machine learning technology in small ways, the company hopes to kick off a virtuous cycle: it will provide more detail and context-rich answers, and in return it hopes users will ask more detailed and context-rich questions. The end result, the company hopes, will be a richer and deeper search experience. Google SVP Prabhakar Raghavan oversees search alongside Assistant, ads, and other products. He likes to say -- and repeated in an interview this past Sunday -- that "search is not a solved problem." That may be true, but the problems he and his team are trying to solve now have less to do with wrangling the web and more to do with adding context to what they find there.

For its part, Google is going to begin flexing its ability to recognize constellations of related topics using machine learning and present them to you in an organized way. A coming redesign to Google search will begin showing "Things to know" boxes that send you off to different subtopics. When there's a section of a video that's relevant to the general topic -- even when the video as a whole is not -- it will send you there. Shopping results will begin to show inventory available in nearby stores, and even clothing in different styles associated with your search. For your part, Google is offering new ways to search that go beyond the text box. It's making an aggressive push to get its image recognition software Google Lens into more places. It will be built into the Google app on iOS and also the Chrome web browser on desktops. And with MUM, Google is hoping to get users to do more than just identify flowers or landmarks, but instead use Lens directly to ask questions and shop.

Google is so successful that it's the most searched for term on Microsoft's Bing search engine, the company's lawyer told a European Union court on Tuesday. From a report: "We have submitted evidence showing that the most common search query on Bing is by far Google," Alfonso Lamadrid, a lawyer for the Alphabet unit, said at the EU's General Court in Luxembourg. The tech giant has asked EU judges to overturn a record $5 billion fine and strike down a 2018 antitrust order that said Google unfairly pushed its search app on mobile phones running its Android software.

An anonymous reader shares a report: If you've ever tried searching on Google for one of those TikTok or Instagram videos all your friends are gushing about -- such as sea shanties or the Renegade dance -- you'll notice something. The videos don't show up. Google is trying to fix that -- but there's no guarantee its efforts will succeed. Google executives have been quietly negotiating with their counterparts at the video apps' parent companies, ByteDance for TikTok and Facebook for Instagram, to get the data it needs to index and rank videos, according to three people who were briefed about the discussions. Right now, the best results users typically see when they search are previews of videos from Google-owned YouTube, which at times hosts lower-quality copies or ripoffs of TikTok and Instagram videos. The talks show how Google is trying to keep its search engine relevant with more users as it faces new competition and regulatory threats.

It's long been known that Google pays Apple a hefty sum every year to ensure that it remains the default search engine on iPhone, iPad, and Mac. Now, a new report from analysts at Bernstein suggests that the payment from Google to Apple may reach $15 billion in 2021, up from $10 billion in 2020. 9to5Mac reports: In the investor note, seen by Ped30, Bernstein analysts are estimating that Google's payment to Apple will increase to $15 billion in 2021, and to between $18 billion and $20 billion in 2022. The data is based on "disclosures in Apple's public filings as well as a bottom-up analysis of Google's TAC (traffic acquisition costs) payments." Bernstein analyst Toni Sacconaghi says that Google is likely "paying to ensure Microsoft doesn't outbid it." The analysts outline two potential risks for the Google payment to Apple, including regulatory risk and Google simply deciding the deal is no longer worth it:

In an interview earlier this year, Apple's senior director of global privacy Jane Horvath offered reasoning for the deal, despite privacy concerns: "Right now, Google is the most popular search engine. We do support Google but we also have built-in support for DuckDuckGo, and we recently also rolled out support for Ecosia."

Google has launched an interactive and 3D periodic table of chemical elements to help students learn chemistry. Somag News reports: The new functionality is being integrated into the Google Nest Hub device to encourage chemistry students, but it can now be accessed from any desktop or mobile phone via this link. As there are a multitude of periodic table models available on the internet, Google took care to make yours different, offering some extra features. In Google's interactive periodic table, in addition to searching everything that is known about any chemical element, such as atomic mass and melting point, it will be possible to observe the number of electrons in the last layer rotating around the atomic nucleus through a 3D rendering. Also on display are some trivia like "Lithium is a metal, but it's so soft it can be cut with a knife."

The periodic table is coming in a bundle of Google Assistant updates designed to make family tasks easier, including creating reminders for the Family Bell. This feature, currently only available on smart screens and speakers, will reach the screens of all Android devices in a few weeks.

Alphabet's Google will now show its search engine users more information about why it found the results they are shown, the company said on Thursday. From a report: It said people googling queries will now be able to click into details such as how their result matched certain search terms, in order to better decide if the information is relevant.

Search Atlas makes it easy to see how Google offers different responses to the same query on versions of its search engine offered in different parts of the world. From a report: The research project reveals how Google's service can reflect or amplify cultural differences or government preferences -- such as whether Beijing's Tiananmen Square should be seen first as a sunny tourist attraction or the site of a lethal military crackdown on protesters. Divergent results like that show how the idea of search engines as neutral is a myth, says Rodrigo Ochigame, a PhD student in science, technology, and society at MIT and cocreator of Search Atlas. "Any attempt to quantify relevance necessarily encodes moral and political priorities," Ochigame says. Ochigame built Search Atlas with Katherine Ye, a computer science PhD student at Carnegie Mellon University and a research fellow at the nonprofit Center for Arts, Design, and Social Research.

Just like Google's homepage, the main feature of Search Atlas is a blank box. But instead of returning a single column of results, the site displays three lists of links, from different geographic versions of Google Search selected from the more than 100 the company offers. Search Atlas automatically translates a query to the default languages of each localized edition using Google Translate. Ochigame and Ye say the design reveals "information borders" created by the way Google's search technology ranks web pages, presenting different slices of reality to people in different locations or using different languages.

Sridhar Ramaswamy and Vivek Raghunathan helped turn Google into an ad giant. Now they're starting over with a service whose only customers are its users. From a report: A new search engine? One that people have to pay to use? At first blush, it may seem like a textbook example of a startup idea destined never to get anywhere. By definition, any new search engine competes with Google, whose 90 percent-plus market share leaves little oxygen for other players. And we've been accustomed to getting our search for free since well before there was a Google -- which might make paying for it sound like being expected to purchase a phone book. But Neeva is indeed a new search engine, officially launching today, that carries a subscription fee.

Though it's extremely similar to Google in many respects -- with a few twists of its own -- it dumps the web giant's venerable ad-based business model in the interest of avoiding distractions, privacy quandaries, and other compromises. It's free for three months -- long enough for users to grow accustomed to it without obligation -- and $4.95 a month thereafter. Apps for iPhones and iPads, and browser extensions for Chrome, Firefox, Safari, Edge, and Brave, are part of the deal. Neeva may have a certain whiff of improbability about it, but its cofounders, Sridhar Ramaswamy and Vivek Raghunathan, are the furthest thing from naifs. Two long-time Google executives with more than a quarter-century of experience at the web giant between them, they have an insider's understanding of how it operates. Moreover, about 30 percent of the roughly 60-person staff they've assembled at Neeva consists of ex-Googlers, including Hall-of-Famers such as Udi Manber (a former head of Google search) and Darin Fisher (one of the inventors of Chrome). They've also secured $77.5 million in funding, including investments from venture-capital titans Greylock and Sequoia.

Google has started warning users when they search for a topic that is likely to have poor results, as part of its effort to tackle "data voids" on the search engine. From a report: The new warning was spotted by Renee DiResta, an academic who studies misinformation at Stanford University. "It looks like these results are changing quickly," Google will now caution users. "If this topic is new, it can sometimes take time for results to be added by reliable sources. First time I've seen this response from Google Search," DiResta said. "Positive step to communicating that something is newsy/breaking (my search was for a breaking culture war story), and highlighting that facts are not all known or consensus on what happened is still being formed."

While social media is regularly linked with misinformation, researchers have long cautioned that search engines can be powerful tools for spreading falsehoods. Data voids, search engine queries that have little to no results, can often lead to fringe claims being given undue prominence -- a particular concern for breaking news. In a blogpost, Danny Sullivan, public liaison for search at Google, said: "We've trained our systems to detect when a topic is rapidly evolving and a range of sources hasn't yet weighed in. We'll now show a notice indicating that it may be best to check back later when more information from a wider range of sources might be available."

Brave, the maker of a popular ad blocking browser, opened on Tuesday a public beta of its privacy-focused search engine, a first step in creating a product that could compete with market titan Google. From a report: Unlike other new search engines, which generally repackage results from Google and Microsoft's Bing, Brave is building an independent index of the web. (Brave Search will rely on Bing in some areas, like images, where its own results aren't yet good enough.) Initially, Brave Search won't show ads -- the chief way that Google monetizes its search results. Later, it'll offer free, ad-supported search and a paid option with no ads.

An anonymous reader shares a report: Google CEO Sundar Pichai last month previewed an artificial intelligence model that he said would enable people to have open-ended conversations with technology. But current and former employees who have worked with the language model say enabling coherent, free-flowing and accurate dialogue between humans and technology remains a tall order. As a result, Google is taking a more incremental step in conversational AI by preparing to teach foreign languages through Google Search [Editor's note: the link may be paywalled; alternative source], according to people involved in the work. The project, referred to internally as Tivoli, grew out of its Google Research unit and is likely to be rolled out later this year. It will initially work over text, and the exact look and feel of the instruction couldn't be learned.

Googlers are also discussing ways to eventually add the functionality to its voice assistant and YouTube product lines. In YouTube, for example, it could generate language quizzes where viewers record themselves after watching a video and the AI provides an assessment of how they performed. A Google spokesperson did not have a comment. Teaching foreign languages allows Google to move more fluid, conversational AI beyond silly exchanges to a practical-use but low-stakes case, the people said. Using the wrong tense or phrase would be unlikely to cause serious harm to users. AI researchers have for decades worked to foster dialogue between computers and humans that feels real, picks up the nuance of how people communicate and simplifies tasks. Such aspirational technology has been featured in movies like "Her" in which a man communicates with -- and falls in love with -- a virtual assistant.

Google is changing its algorithm as part of a major shift in how Google polices harmful content. From a report: For many years, the vicious cycle has spun: Websites solicit lurid, unverified complaints about supposed cheaters, sexual predators, deadbeats and scammers. People slander their enemies. The anonymous posts appear high in Google results for the names of victims. Then the websites charge the victims thousands of dollars to take the posts down. This circle of slander has been lucrative for the websites and associated middlemen -- and devastating for victims.

Now Google is trying to break the loop. The company plans to change its search algorithm to prevent websites, which operate under domains like BadGirlReport.date and PredatorsAlert.us, from appearing in the list of results when someone searches for a person's name. Google also recently created a new concept it calls "known victims." When people report to the company that they have been attacked on sites that charge to remove posts, Google will automatically suppress similar content when their names are searched for. "Known victims" also includes people whose nude photos have been published online without their consent, allowing them to request suppression of explicit results for their names. The changes -- some already made by Google and others planned for the coming months -- are a response to recent New York Times articles documenting how the slander industry preys on victims with Google's unwitting help.

Ever wish you could delete the last thing you searched for on Google? Now Google will let you. From a report: Google announced the new feature Tuesday during its I/O software conference, part of a package of privacy controls the Alphabet company is pushing out to appease consumers and regulators. Users now can tap on a tab inside their Google accounts to remove the last fifteen minutes of search history. The company has offered a feature to clear search histories, but people have found that data useful for tools like Maps or been unaware of the ability to delete it. The new ways to give people more privacy controls come after years of scrutiny on the search giant's behavior. "We never sell your personal information to anyone," Jen Fitzpatrick, a Google senior vice president, said at the virtual event. "It's simply off limits."

An anonymous reader quotes a report from MIT Technology Review: In 1998 a couple of Stanford graduate students published a paper describing a new kind of search engine: "In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems." The key innovation was an algorithm called PageRank, which ranked search results by calculating how relevant they were to a user's query on the basis of their links to other pages on the web. On the back of PageRank, Google became the gateway to the internet, and Sergey Brin and Larry Page built one of the biggest companies in the world. Now a team of Google researchers has published a proposal for a radical redesign that throws out the ranking approach and replaces it with a single large AI language model, such as BERT or GPT-3 -- or a future version of them. The idea is that instead of searching for information in a vast list of web pages, users would ask questions and have a language model trained on those pages answer them directly. The approach could change not only how search engines work, but what they do -- and how we interact with them.

[Donald Metzler and his colleagues at Google Research] are interested in a search engine that behaves like a human expert. It should produce answers in natural language, synthesized from more than one document, and back up its answers with references to supporting evidence, as Wikipedia articles aim to do. Large language models get us part of the way there. Trained on most of the web and hundreds of books, GPT-3 draws information from multiple sources to answer questions in natural language. The problem is that it does not keep track of those sources and cannot provide evidence for its answers. There's no way to tell if GPT-3 is parroting trustworthy information or disinformation -- or simply spewing nonsense of its own making.

Metzler and his colleagues call language models dilettantes -- "They are perceived to know a lot but their knowledge is skin deep." The solution, they claim, is to build and train future BERTs and GPT-3s to retain records of where their words come from. No such models are yet able to do this, but it is possible in principle, and there is early work in that direction. There have been decades of progress on different areas of search, from answering queries to summarizing documents to structuring information, says Ziqi Zhang at the University of Sheffield, UK, who studies information retrieval on the web. But none of these technologies overhauled search because they each address specific problems and are not generalizable. The exciting premise of this paper is that large language models are able to do all these things at the same time, he says.

The developers behind Niagara Launcher, a popular third-party home screen replacement app, have found new evidence in the Android 12 preview documentation, which suggests that Google is adding a new device search API in Android 12 that will let third-party launchers offer a similar universal search feature. XDA Developers reports: [T]he feature will give third-party launchers "access to the centralized AppSearch index maintained by the system." It further highlights that the AppSearch index is a search library for managing structured data featuring: A fully offline on-device solution; A set of APIs for applications to index documents and retrieve them via full-text search; APIs for applications to allow the System to display their content on the system UI surfaces; and Similarly, APIs for applications to allow the System to share their content with other specified applications. This feature will essentially provide a native alternative to universal search apps like Sesame, giving users the option to search for almost anything on their device in an instant.

AmiMoJo shares a report: In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results. Today, thanks to new data from SimilarWeb, I've got a substantive update to that analysis. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it's probable that more than 2/3rds of all Google searches are what I've been calling "zero-click searches." Some folks have pointed out that "zero-click" is slightly misleading terminology, as a search ending with a click within the Google SERP itself (for example, clicking on the animal sounds here or clicking a phone number to dial a local business in the maps box) falls into this grouping. The terminology seems to have stuck, so instead I'm making the distinction clear.

[...] Here are the headline statistics from the data:
SimilarWeb analyzed ~5.1 trillion Google searches in 2020
These searches took place on the 100M+ panel of mobile and desktop devices from which SimilarWeb collects clickstream data
Of those 5.1T searches, 33.59% resulted in clicks on organic search results
1.59% resulted in clicks on paid search results
The remaining 64.82% completed a search without a direct, follow-up click to another web property
Searches resulting in a click are much higher on desktop devices (50.75% organic CTR, 2.78% paid CTR)
Zero-click searches are much higher on mobile devices (77.22%)

According to a Wall Street Journal investigation, hospitals are blocking confidential prices from web searches with special coding embedded on their websites. It's problematic because pricing information for hospital services must be disclosed under a new federal price transparency rule that went into effect on Jan. 1. Becker's Hospital Review reports: The code prevents pages from appearing in searches, such as a hospital's name and prices, computer experts told the Journal. While the prices are still there, it requires clicking through multiple layers of pages to find them. "It's technically there, but good luck finding it," Chirag Shah, an associate computer professor at the University of Washington, told the Journal. "It's one thing not to optimize your site for searchability, it's another thing to tag it so it can't be searched. It's a clear indication of intentionality."

Hospitals burying their pricing data include those owned by HCA Healthcare and Universal Health Services as well as the University of Pennsylvania Health System, NYU Langone Health, Beaumont Health and Novant Health, according to the Journal. Penn Medicine, NYU Langone Health and Novant Health told the publication they used the blocking code to direct patients first to information they "considered more useful than raw pricing data," for which they included web links. UHS uses the blocking code to ensure consumers acknowledge a disclosure statement before viewing prices and is making no effort to hide information, a hospital spokesperson told the Journal.

After the Journal reached out to hospitals about its discovery, the search-blocking code was removed from sites including those of HCA, Penn Medicine, Beaumont, Avera Health, Ballad Health and Northern Light Health. An HCA spokesperson told the publication the search blocker was "a legacy code that we removed," and Avera, Ballad, Beaumont and Northern Light said the code had been left on their websites by mistake.