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Businesses

To Live or Die by Google Search Brings an Escalating Cost (bloomberg.com) 91

"Where's the best place to hide a body? The second page of a Google search." The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn't laughing. From a report: In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search results, doing everything from using a "For Dummies" guide in the early days to later hiring a team of engineers, marketers and mathematicians. That's put him on the front lines of a battle challenging the dominance of Alphabet's Google in the search market -- with regulators in the U.S. and across Europe taking a closer look. Most of the sales at GoCompare, which helps customers find deals on everything from car and travel insurance to energy plans, come from Google searches, making its appearance at the top critical. With Google -- whose search market share is more than 80% -- frequently changing its algorithms, buying ads has become the only way to ensure a top spot on a page. Companies like GoCompare have to outbid competitors for paid spots even when customers search for their brand name.

"Google's brought on as this thing that wanted to serve information to the world," Griffin said in an interview from the company's offices in Newport, Wales. "But actually what it's doing is to show you information that people have paid it to show you." GoCompare is far from the only one to suffer from Google's search dominance. John Lewis, a high-end British retailer, last month alluded to the rising cost of climbing up in Google search results. In the U.S., IAC/InterActive, which owns internet services like Tinder, and ride-hailing company Lyft have signaled Google's stranglehold on the market.

Google

Google Preps 'Smart Screenshots' Feature To Let You Search With a Screenshot (9to5google.com) 17

According to Abner Li from 9to5Google, Google is working on a new "Smart Screenshots" feature that integrates Google Lens abilities into the Google app's screenshot function. From the report: The Google app has long had an "Edit & share screenshots" ability where captures made within Search would reveal cropping and annotation tools. Meanwhile, Assistant has long maintained a "What's on my screen" capability that analyzes what you're currently viewing for search suggestions. Google app 10.61 reveals work on "Smart Screenshots" that combine those two features. Like before, a toolbar -- which interestingly uses a four-color light bar -- appears after you take a screenshot. A small preview is shown at the left with a pencil button overlaid. You can open the system share sheet, but the Google app also suggests a frequently used app.

The most interesting addition is Lens. "Exploring with Lens" could be intended as a "Screen search" replacement given that Lens is increasingly taking over visual lookup throughout first-party apps, like Chrome. After taking a capture, Smart Screenshots have an easy way to invoke Lens for search, OCR, and finding visually "similar items." The existing editing tools (Annotating, Cropping, and Sharing) will remain and this new functionality appears to even use the same settings toggle to enable. It's unclear if this functionality once live will again be limited to screenshots taken within Search, or if it will expand to be systemwide and invokable anywhere. A notification from the Google app could appear after capturing a screenshot.

Movies

Google Search is Getting Personalized TV and Movie Recommendations (theverge.com) 15

Google is adding personalized TV and movie recommendations to search, in hopes of solving the age old question: what do you actually want to watch? From a report: Now, when you search Google for things like "good shows to watch" or "what to watch," there'll be a new carousel-style menu with TV shows and movies that you can swipe left and right on, similar to a dating app. Google says that it'll be able to curate those suggestions based on what you search: ask for "horror movies from the '80s," for example, and you'll get recommendations specifically for that.
Businesses

Google's Paid Search Ads Are 'Shakedown' and 'Ransom', Basecamp CEO says (cnbc.com) 120

An anonymous reader shares a report: Do a Google search for Basecamp, a web-based project management tool company, and you might see one or more ads for competitors show up in results above the actual company. Basecamp CEO and co-founder Jason Fried sounded off against the practice Tuesday, calling it a "shakedown" and saying it's like ransom to have to pay up just to be seen in results.

"When Google puts 4 paid ads ahead of the first organic result for your own brand name, you're forced to pay up if you want to be found," he tweeted Tuesday afternoon. "It's a shakedown. It's ransom. But at least we can have fun with it. Search for Basecamp and you may see this attached ad." The tweet includes the screenshot of an ad for Basecamp, reading "Basecamp.com -- We don't want to run this ad." The copy says "We're the #1 result, but this site lets companies advertise against us using our brand. So here we are. A small, independent co. forced to pay ransom to a giant tech company."

Google

Google's Clickless Era (axios.com) 52

For the first time last month, a majority of all browser-based Google searches resulted in zero clicks, according to a new study from software company Sparktoro. From a report: The report's author notes that Google's functionality has changed to keep users within the Google ecosystem, not to always refer them outside of it. "We've passed a milestone in Google's evolution from search engine to walled-garden," he writes. On mobile, where the majority of search traffic takes place, organic searches have fallen about 20%, and have instead been replaced by paid searches and "zero click" searches, or search queries that result in snippets of information being presented, removing the need for a user to click into a link. In January 2016, the report notes, more than half of mobile searches ended without a click. Today, it's almost two-thirds.
China

ByteDance Launches New Search Engine in China (reuters.com) 7

ByteDance, the owner of short-video app TikTok, has launched a new search engine in China, entering a sector currently dominated by Baidu. From a report: Beijing-based ByteDance is moving beyond its core businesses in news and video and into work-place messaging and music streaming, competing with Tencent and other Chinese tech firms. The domain for the new search engine, Toutiao Search, sits within the company's flagship product - Chinese news aggregator Jinri Toutiao. ByteDance, which according to sources familiar with the matter was valued at $78 billion in its last financing round in 2018, declined to comment. The company said on social media last month it was looking to hire people to work with its search engine team, and had hired technical experts from Google, Baidu and Bing. It said the search engine would offer content from ByteDance-owned apps, including Jinri Toutiao and the Chinese version of TikTok, as well as the wider web.
Music

Google Attempts To Solve Podcasting's Discovery Problem By Embedding Playable Episodes in Search (fastcompany.com) 57

From a report: Looking for a specific podcast has always been a straightforward process: Plug in the title or the host's name in an app store or search engine and you're golden. But when you're not sure what you're looking for or just want to peruse your options based on a topic, you've had to rely on articles with roundups of different shows, random Twitter recommendations, or bounce from platform to platform with your query. Sites like Listen Notes and Audiosear.ch (until it shut down in 2017), among many other startups determined to crack podcast discovery, were created to solve this problem by aspiring to be the Google for podcasts. But now Google wants to be the Google for podcasts.

Starting today, the company announced that it's updating its search function to include playable episodes within the search results around a topic. So if you're looking for "podcasts about grilling" or "knitting podcasts," results will surface with relevant episodes "based on Google's understanding of what's being talked about on a podcast," according to a Google blog post, "so you can find even more relevant information about a topic in audio form."

Android

Google Opens Auction For Default Android Search Engine in Europe (venturebeat.com) 29

Google has opened up an auction to allow alternative search engines to become the default providers on mobile devices in Europe. From a report: Beginning in early 2020, anyone setting up a new Android device in the European Economic Area (EEA) will see a choice screen, where they will be asked to select which search engine they wish to use as a default. Four options (Qwant, Ecosia, Google, Yahoo) will be available, including Google, and these will vary from country to country, depending on which companies apply for inclusion. The move comes a year after Google was hit with a record $5 billion fine by EU antitrust regulators for the way it bundled its services on Android, with claims that Google forced manufacturers to preinstall certain Google apps to gain access to others.
Google

CBS News Investigation Finds Fraudulent Court Orders Used To Change Google Search Results (cbsnews.com) 58

A CBS News investigation found that some companies that are hired to make negative web pages disappear appear to be forging judges' signatures to trick Google into changing its search results. From the report: One of the only ways to get Google to permanently remove a link from its search results is with a court order from a judge. CBS News sorted through thousands of these court orders and spotted small businesses from all across America trying to clean up their reputations. But we also spotted a problem: Dozens of the court documents were fakes. "It never even crossed my mind that people would have the guts to actually go out there and just forge a court document," said Eugene Volokh, a professor at the University of California, Los Angeles, who specializes in internet law. Volokh points out that forging a court document is criminal. "Part of it is just how brazen it is. They take a judge's signature and they copy it from one order to another order and they pretend something is a court order. It's cheaper and it's faster -- if they don't get caught," Volokh said.

CBS News worked with Volokh and identified more than 60 fraudulent court orders sent to Google. Some are obviously fake, like one with a case number of "1-2-3-4-5-6-7-8-9." Others are more sophisticated, and appear to be drawn from nine different federal courts across the country. The most recent fake court document we identified was submitted in April. It's not just about making a bad review of a local restaurant disappear. CBS News uncovered bogus court documents submitted on behalf of two convicted criminals who wanted Google to forget about their crimes. Both were child sex offenders. Of the more than 60 phony documents, we found that 11 had signatures forged from judges in Hamilton County, Ohio.

Google

Google's Project Dragonfly 'Terminated' In China (bbc.com) 41

An executive at Google said the company's plan to launch a censored search engine in China has been "terminated." The project was reportedly put on hold last year but rumors that it remained active persisted. From a report: "We have terminated Project Dragonfly," Google executive Karan Bhatia told the U.S. Senate Judiciary Committee. Buzzfeed, which reported the new comments, said it was the first public confirmation that Dragonfly had ended. A spokesman for Google later confirmed to the site that Google currently had no plans to launch search in China and that no work was being done to that end.
Google

To Break Google's Monopoly On Search, Make Its Index Public (bloomberg.com) 135

Robert Epstein, an American psychologist, professor, author and journalist critical of Google, argues that Google's monopoly on search can be broken by making its index public. An anonymous reader shares an excerpt from the report via Bloomberg: Different tech companies pose different kinds of threats. I'm focused here on Google, which I've been studying for more than six years through both experimental research and monitoring projects. (Google is well aware of my work and not entirely happy with me. The company did not respond to requests for comment.) Google is especially worrisome because it has maintained an unopposed monopoly on search worldwide for nearly a decade. It controls 92 percent of search, with the next largest competitor, Microsoft's Bing, drawing only 2.5%. Fortunately, there is a simple way to end the company's monopoly without breaking up its search engine, and that is to turn its "index" -- the mammoth and ever-growing database it maintains of internet content -- into a kind of public commons.

Doesn't Google already share its index with everyone in the world? Yes, but only for single searches. I'm talking about requiring Google to share its entire index with outside entities -- businesses, nonprofit organizations, even individuals -- through what programmers call an application programming interface, or API. Google already allows this kind of sharing with a chosen few, most notably a small but ingenious company called Startpage, which is based in the Netherlands. In 2009, Google granted Startpage access to its index in return for fees generated by ads placed near Startpage search results. With access to Google's index -- the most extensive in the world, by far -- Startpage gives you great search results, but with a difference. Google tracks your searches and also monitors you in other ways, so it gives you personalized results. Startpage doesn't track you -- it respects and guarantees your privacy -- so it gives you generic results. Some people like customized results; others treasure their privacy.
In closing, Epstein writes that dozens of Startpage variants would turn up within months of opening up access to Google's index. "Many would target niche audiences -- some small, perhaps, like high-end shoppers, and some huge, like all the world's women, and most of these platforms would do a better job of serving their constituencies than Google ever could," he writes.

"These aren't just alternatives to Google, they are competitors -- thousands of search platforms, each with its special focus and emphasis, each drawing on different subsets of information from Google's ever-expanding index, and each using different rules to decide how to organize the search results they display. Different platforms would likely have different business models, too, and business models that have never been tried before would quickly be tested."
Google

Google Tweaked Algorithm After Rise In US Shootings (theguardian.com) 190

A senior search engineer at Google revealed that the company had to tweak its algorithm to combat misinformation after mass shootings. The Guardian reports: "In these last few years, there's been a tragic increase in shootings," Pandu Nayak, who joined the company 14 years ago to work on its search engine, said. "And it turns out that during these shootings, in the fog of events that are unfolding, a lot of misinformation can arise in various ways. "And so to address that we have developed algorithms that recognize that a bad event is taking place and that we should increase our notions of 'authority', increase the weight of 'authority' in our ranking so that we surface high quality content rather than misinformation in this critical time here."

Authority, by Google's definition, means pages that comply with the company's search quality evaluator guidelines, a 166-page document (PDF) that the company distributes to its 16,000 search quality raters. Those employees are responsible for checking tweaks to Google's algorithm to ensure that they give the best results, rating search results on two scales: one that marks whether the searcher's needs are met (if the search is for "Google Jobs," for instance, a maps result showing the location of Google's head office "fails to meet" needs, while the company's career's page "fully meets"), and a second that marks the page's quality, defined over 80 pages of the guidelines with "very high quality MC" (main content), "very high level of E-A-T" (expertise, authoritativeness, trustworthiness) and "very positive reputation."

Google

Google's Robots.txt Parser is Now Open Source (googleblog.com) 32

From a blog post: For 25 years, the Robots Exclusion Protocol (REP) was only a de-facto standard. This had frustrating implications sometimes. On one hand, for webmasters, it meant uncertainty in corner cases, like when their text editor included BOM characters in their robots.txt files. On the other hand, for crawler and tool developers, it also brought uncertainty; for example, how should they deal with robots.txt files that are hundreds of megabytes large? Today, we announced that we're spearheading the effort to make the REP an internet standard. While this is an important step, it means extra work for developers who parse robots.txt files.

We're here to help: we open sourced the C++ library that our production systems use for parsing and matching rules in robots.txt files. This library has been around for 20 years and it contains pieces of code that were written in the 90's. Since then, the library evolved; we learned a lot about how webmasters write robots.txt files and corner cases that we had to cover for, and added what we learned over the years also to the internet draft when it made sense.

Businesses

Meal-Delivery Company GrubHub is Buying Thousands of Restaurant Web Addresses, Preventing Mom and Pop From Owning Their Slice of Internet (newfoodeconomy.org) 99

H. Claire Brown, reporting for The New Food Economy: GrubHub's commission fees had been inching upward over the years she'd [anecdote in the story] been working with the platform. There was the flat transaction fee, which hovered around 3 or 4 percent. Then there were marketing fees and costs for additional promotions. Shivane says she feels like the platform is increasingly pay to play: Spend more to promote your restaurant, and see your search rankings rise. Cut down on marketing spend, and watch your restaurant fall to the bottom of the page and lose sales.

"It's putting us in a financial hole. Last month, I paid $7,000 to GrubHub. That's my rent for the month," Shivane says. The New Food Economy viewed the company's invoice to Shivane's restaurant -- it was actually $8,000. We agreed to use only her first name and last initial in this story because she still uses the platform and fears the company could retaliate by dropping her restaurant to the bottom of its search rankings. Frustrated, Shivane started exploring other options. She says she thought about bulking up her restaurant's web presence and offering orders on her own site through a different service, one that offered a flat monthly rate and no commission fee.

There was just one problem: Someone already owned the web domain that matched her restaurant's name. She looked up the buyer. It was GrubHub. The New Food Economy has found that GrubHub owns more than 23,000 web domains. Its subsidiary, Seamless, owns thousands. We've published the full list here. Most of them appear to correlate with the names of real restaurants. The company's most recent purchase was in May of this year. Grubhub purchased three different domains containing versions of Shivane's restaurant's name -- in 2012, 2013, and 2014. "I never gave them permission to do that," she says.

Security

Western Intelligence Hacked Russia's Yandex To Spy On Accounts (reuters.com) 54

Hackers working for Western intelligence agencies broke into Russian internet search company Yandex in late 2018 deploying a rare type of malware in an attempt to spy on user accounts, Reuters reported Thursday, citing four people with knowledge of the matter. From the report: The malware, called Regin, is known to be used by the "Five Eyes" intelligence-sharing alliance of the United States, Britain, Australia, New Zealand and Canada, the sources said. Intelligence agencies in those countries declined to comment. Western cyberattacks against Russia are seldom acknowledged or spoken about in public. It could not be determined which of the five countries was behind the attack on Yandex, said sources in Russia and elsewhere, three of whom had direct knowledge of the hack. The breach took place between October and November 2018.

Yandex spokesman Ilya Grabovsky acknowledged the incident in a statement to Reuters, but declined to provide further details. "This particular attack was detected at a very early stage by the Yandex security team. It was fully neutralized before any damage was done," he said.

Music

Google Explains How It Licenses Song Lyrics For Search, Will Add Attribution (9to5google.com) 72

Over the weekend, Google Search was caught allegedly copying song lyrics from Genius.com. In response, Google published a long explanation of how lyrics in Search work and said that they will add attribution to note which third-party service is supplying the lyrics. 9to5Google reports: When you look up a song in Search, Google often returns a YouTube video with the Knowledge Panel featuring lyrics, links to streaming services, and other artist/album/release/genre info. A query that explicitly asks for "lyrics" will display the full text as the first item at the top of Google.com. The Wall Street Journal over the weekend reported on an accusation that Search was taking content from Genius. According to Google today, it does "not crawl or scrape websites to source these lyrics." When available, Google will pay music publishers for the right to display lyrics. However, in most cases, publishers do not have digital transcripts, with the search engine instead turning to third-party "lyrics content providers."

Google today reiterated that it's asking partners to "investigate the issue," with the third-party -- and not Google directly -- likely at fault for scraping Genius content. Meanwhile, Knowledge Panels in Search will soon gain attribution to note who is supplying digital lyrics text. "Google today reiterated that it's asking partners to 'investigate the issue,' with the third-party -- and not Google directly -- likely at fault for scraping Genius content," Google said in a blog post. "Meanwhile, Knowledge Panels in Search will soon gain attribution to note who is supplying digital lyrics text."

Facebook

Facebook Turned Off Search Features Used To Catch War Criminals, Child Predators, And Other Bad Actors (buzzfeednews.com) 84

The human rights and war crimes community is up in arms over Facebook's decision to turn off a set of advanced features in its graph search product, which is "a way to receive an answer to a specific query on Facebook, such as 'people in Nebraska who like Metallica,'" reports BuzzFeed News. "Using graph search, it's possible to find public -- and only public -- content that's not easily accessed via keyword search." The decision, which was not announced publicly, was likely made in an effort to limit data scandals and improve privacy. From the report: When Mark Zuckerberg personally introduced graph search in early 2013, he billed it as equal in importance to Facebook's News Feed and profile timeline. On launch day, the company also published a post offering journalists tips on how to use graph search. Over the years, graph search became a valuable tool for investigators, police officers, and journalists. At the same time, social media became a key source for uncovering war crimes, disinformation campaigns, child exploitation, and other crimes and abuses.

The move raised even more concern in the human rights and investigative journalism communities because Facebook appeared to thwart attempts to find workarounds. Henk van Ess, an investigator and trainer who works with Bellingcat, operates a tool that uses graph search to enable powerful searches of public content. After Facebook turned off some searches, he was able to find workarounds -- until the company blocked them. "I patched my tools 5 times and each time, after 2 hrs, the tools were crippled by FB," he wrote in a Twitter direct message. "Other toolmakers experienced the same." Van Ess now requires people to request permission from him to use his tool; he says he's been flooded with requests from people pursuing investigations "involving human rights abuses, war crimes, terrorism, extremism, white collar crime ... corruption, disinformation campaigns, environmental crimes, cybercrime -- the list just keeps on going."
A Facebook spokesperson said in a statement to BuzzFeed News: "The vast majority of people on Facebook search using keywords, a factor which led us to pause some aspects of graph search and focus more on improving keyword search. We are working closely with researchers to make sure they have the tools they need to use our platform."
Security

Malware Spotted Injecting Bing Results Into Google Searches (theregister.co.uk) 44

A new strain of malware intercepts and tampers with internet traffic on infected Apple Macs to inject Bing results into users' Google search results. The Register reports: A report out this month by security house AiroAV details how its bods apparently spotted a software nasty that configures compromised macOS computers to route the user's network connections through a local proxy server that modifies Google search results. In this latest case, it is claimed, the malware masquerades as an installer for an Adobe Flash plugin -- delivered perhaps by email or a drive-by download -- that the user is tricked into running. This bogus installer asks the victim for their macOS account username and password, which it can use to gain sufficient privileges to install a local web proxy and configure the system so that all web browser requests go through it. That proxy can meddle with unencrypted data as it flows in and out to and from the public internet.

A root security certificate is also added to the Mac's keychain, giving the proxy the ability to generate SSL/TLS certs on the fly for websites requested. This allows it to potentially intercept and tamper with encrypted HTTPS traffic. This man-in-the-middle eavesdropping works against HTTP websites, and any HTTPS sites that do not employ MITM countermeasures. When the user opens their browser and attempts to run a Google search on an infected Mac, the request is routed to the local proxy, which injects into the Google results page an HTML iframe containing fetched Bing results for the same query, weirdly enough.
As for why, "it's believed the Bing results bring in web ads that generate revenue for the malware's masterminds," the report says.
Books

Book Subtitles Are Getting Ridiculously Long. Blame it on SEO. (washingtonpost.com) 86

How many words can you fit in a subtitle? For a slew of modern books, the answer seems to be as many as possible. From a report: Just look at Julie Holland's "Moody Bitches: The Truth About the Drugs You're Taking, the Sleep You're Missing, the Sex You're Not Having, and What's Really Making You Crazy," Erin McHugh's "Political Suicide: Missteps, Peccadilloes, Bad Calls, Backroom Hijinx, Sordid Pasts, Rotten Breaks, and Just Plain Dumb Mistakes in the Annals of American Politics" and Ryan Grim's "We've Got People: From Jesse Jackson to Alexandria Ocasio-Cortez, the End of Big Money and the Rise of a Movement." Blame a one-word culprit: search.

Todd Stocke, senior vice president and editorial director at Sourcebooks, said that subtitle length and content have a lot to do with finding readers through online searches. "It used to be that you could solve merchandising communication on the cover by adding a tagline, blurb or bulleted list," he said. But now, publishers "pack the keywords and search terms into the subtitle field because in theory that'll help the book surface more easily." He should know. Sourcebooks will publish Shafia Zaloom's "Sex, Teens, and Everything in Between: The New and Necessary Conversations Today's Teenagers Need to Have about Consent, Sexual Harassment, Healthy Relationships, Love, and More" in September.

Amazon allows up to 199 characters for a book's title and subtitle combined, making the word combination possibilities, if not endless, vast. Anne Bogel, host of the podcast "What Should I Read Next?," is not generally a fan of the trend. "I don't feel respected as a reader when I feel like the subtitle was created not to give me a feeling of what kind of reading experience I may get, but for search engines," she said. When Bogel asked author friends how they came up with their subtitles, several told her they can't even remember which words they ended up using. That being said, sometimes titular long-windedness works.

EU

Google Appeals $1.7B EU AdSense Antitrust Fine (techcrunch.com) 44

Google has filed a legal appeal against the $1.7 billion antitrust penalty the European Commission laid against on its search ad brokering business three months ago. Antitrust officials found that, in contracts with major sites between 2006 and 2016, Google included restrictive contracts that could be seen as it trying to muscle rivals out of the market. The clauses reportedly included exclusivity measures, restrictions on how sites displayed ads from Google's rivals and requirements to give its ads better visibility and more prominent placement.

From a report: Google is appealing both earlier penalties but has also made changes to how it operates Google Shopping and Android in Europe in the meanwhile, to avoid the risk of further punitive penalties. In the case of AdSense, the Commission found that between 2006 and 2016 Google included restrictive clauses in its contracts with major sites that use its ad platform which Commission's current antitrust chief, Margrethe Vestager said could only be seen as intending to keep rivals out of the market. [...] Reached for comment, a Commission spokesperson told us: "The Commission will defend its decision in Court."

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