timothy from the bit-of-an-incentive dept.
As TechCrunch reports, Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security measures, or who debated whether their website was “important” enough to require encryption, to make a change. Initially, HTTPS will only be a lightweight signal, affecting fewer than 1% of global queries, says Google. ... Over time, however, encryption’s effect on search ranking [may] strengthen, as the company places more importance on website security. ... While HTTPS and site encryption have been a best practice in the security community for years, the revelation that the NSA has been tapping the cables, so to speak, to mine user information directly has prompted many technology companies to consider increasing their own security measures, too. Yahoo, for example, also announced in November its plans to encrypt its data center traffic.
Advertising may be described as the science of arresting the human
intelligence long enough to get money from it.