Please create an account to participate in the Slashdot moderation system

 



Forgot your password?
typodupeerror
Get HideMyAss! VPN, PC Mag's Top 10 VPNs of 2016 for 55% off for a Limited Time ×
Advertising

Submission + - Targeted TV ads: silver bullet or privacy nightmare? (patexia.com)

ericjones12398 writes: "The effectiveness of television, as an advertising medium and as a return on investment (ROI), has been constantly questioned since the arrival of the "digital marketing age." Not surprisingly, those who are loudest with this concern are mainly high-tech technology companies that are either strong proponents of online advertising — like Google — and/or device hardware manufacturers — like Apple. These organizations hope to "improve the user experience" by introducing proprietary technologies — usually their own — that can integrate within the existing television environment."
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Targeted TV ads: silver bullet or privacy nightmare?

Comments Filter:

"I go on working for the same reason a hen goes on laying eggs." - H. L. Mencken

Working...