ITV Digital collapsed in March 2002 with losses of more than £1 billion, overwhelmed by mass piracy, as well as technical restrictions and expensive sports contracts. Its collapse left Murdoch-controlled BSkyB the dominant pay TV provider in the UK.
Chenoweth reports that James Murdoch has been an advocate for tougher penalties for pirates, “These are property rights, these are basic property rights,” he said. “There is no difference from going into a store and stealing a packet of Pringles or a handbag, and stealing something online. Right?""