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Bing is 'Bigger Than You Think', Says Microsoft (onmsft.com) 220

Microsoft said this week that Bing is "bigger than you think" and provided some numbers that could be a surprise to many. The company claims that fully one-third of searches in the US are powered by Bing, either directly or through Yahoo or AOL (both of which provide results generated by Microsoft). From a report: With 9% market share worldwide and 12 billion monthly searches, almost half of that (5 billion) comes from the United States where Bing has 33% market share.
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Bing is 'Bigger Than You Think', Says Microsoft

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  • by Anonymous Coward on Friday August 18, 2017 @12:42PM (#55041329)
    "Google"
    • So True (Score:5, Interesting)

      by OrangeTide ( 124937 ) on Friday August 18, 2017 @01:02PM (#55041529) Homepage Journal

      I suspect many non-porn Bing searches are variations on "How do I set Google as my default search?"

      • About 40% are how to switch to Google as default.

        60% are from Microsoft's AI, Tay trying to search how to meet sexy alt-right single men [technologyreview.com].

        Tay keeps re-submitting because bing thinks she wants to buy packs of American Singles [amazon.com]. White cheese, of course!

      • Re: So True (Score:5, Interesting)

        by qortra ( 591818 ) on Friday August 18, 2017 @01:26PM (#55041775)
        I would have thought the same thing. However, I've been using Bing since the James Damore incident out of curiosity, and it really isn't that bad. I haven't had to do as many technical (i.e. programming) searches since I switched, and that was always Bing's weakness compared to Google, so I reserve full judgement for later. Regardless of what you feel ethically about Google vs Microsoft, it can't be good for any particular search engine to have a near Monopoly in the US.
        • by Anonymous Coward

          But with a monopoly it's so much easier for the gov'ment because they only have to "convince" one company to give them access to all their data, instead of having to hassle a bunch of dopey little companies to do so. 'cause terism!

    • "Google"

      More "Insightful" than "funny" :)

    • by tomxor ( 2379126 ) on Friday August 18, 2017 @03:37PM (#55043245)
      You joke... but there are still many people who don't know what a browser is, they go buy a cheap 100$ laptop preloaded with winbloat 10 avengers home business whatever edition it is now, pre-loaded with Edge+Bing by default, they probably end up searching for google in edge's omnibar every single time they want to go to google... Bing counts that as a search of course, not a domain autocorrect. You might even be able to roughly calculate this proportion if Google released their "Google.com via Bing.com" stats you could subtract it from M$ stats.
  • Duh (Score:2, Insightful)

    by Anonymous Coward

    After they weaseled Win10 onto everyone and set it as the default search engine, does this really come as a surprise?

  • I haven't found any real advantage of Bing over Google other than some cosmetic stuff. I remember Microsoft Adds a while back showing that without the cosmetic differences Bing and Google were not differential. Which pretty much failed. Because if you are already using one product why would you change over to an other product that does the same thing?

    • Well, maybe you feel like someone else should be spying on you for a change.

      This brings an interesting question though: would you rather have one search engine know almost everything about you or would you rather have multiple search engines know a lot but nowhere near everything about you?

    • Bing maps is wqy faster than Google maps.

  • by Spy Handler ( 822350 ) on Friday August 18, 2017 @12:52PM (#55041435) Homepage Journal

    search Bing for whatever porn you want, let's say tentacle henai, then click on the "Video" tab. It will pull up lots of videos of tentacle hentai. Also you can watch these videos from Bing search results without going to the video's originating website (which can be very sketchy and full of malware)

    • by saider ( 177166 ) on Friday August 18, 2017 @01:03PM (#55041533)

      I'm sure Microsoft will talk about this use case in their next commercial.

    • by AmiMoJo ( 196126 )

      "Hay Siri, show me some tentacle porn videos."

      "Alexa, order more man-size kleenex and a mop."

    • This very neatly ties into that awful video where they had projectile vomiting on viewing someone's search history. I was just too blind to see how having retching and heaving and a floor full of puke was really the perfect way to speak technically

    • by tomxor ( 2379126 )

      search Bing for whatever porn you want, let's say tentacle henai, then click on the "Video" tab. It will pull up lots of videos of tentacle hentai.

      I really really hope Microsoft capitalise on this very insightful post and make a Bing tentical hentai tv commercial.

  • This is just more fake news from Microsoft. Most people don't care what search engine they use and probably have no idea how to change the default anyway, so they use whatever is there so long as they find what they want. If you snuck into their houses and changed it to Google they not only wouldn't care, they probably wouldn't even notice. In fact it would be hilarious if some black-hat (or white-hat for that matter) created malware that changed everyones default search engine to anything but Bing.
    • by tsqr ( 808554 )

      This is just more fake news from Microsoft.

      I'm tired of the term "fake news". Can't we just go back to calling it "bullshit" like we did in the good old days?

      • I'm using the term ironically. If it pisses off the Trump fuccbois because I'm using it wrong then that's bonus points.
  • Commoditization (Score:4, Interesting)

    by OrangeTide ( 124937 ) on Friday August 18, 2017 @01:00PM (#55041503) Homepage Journal

    I don't care how big Google or Bing is. Search is a commodity now. I don't really care which farm grew my morning grapefruit either.

    • I don't really care which farm grew my morning grapefruit either.

      I don't know about that. Locally grown and in season produce is vastly superior.

      • I don't know about that. Locally grown and in season produce is vastly superior.

        So you live in Texas, Florida or remember when California had good grapefruits. And if I lived in Hawaii I'd probably go for Tahitian Pommelmousse instead, because I could grow it my yard instead of having going to the store.

        • So you live in Texas, Florida or remember when California had good grapefruits.

          Actually, none of the above. But I do live within an hour's drive of farms and there are always plenty of farmer's markets in the city that sell whatever is currently in season in my area.

  • I Switched to Bing (Score:2, Informative)

    by craXORjack ( 726120 )

    I've been proudly using Bing every since Google trampled on Free Speech and fired James Damore.

  • by Graydyn Young ( 2835695 ) on Friday August 18, 2017 @01:05PM (#55041555)
    You would think that Google would own search via API, but actually Google's APIs for searching the whole web are surprisingly shitty. Bing's on the other hand perform just as well, require no configuration, and are far less expensive.
  • Default (Score:5, Informative)

    by superdave80 ( 1226592 ) on Friday August 18, 2017 @01:15PM (#55041631)
    ..." that fully one-third of searches in the US are powered by Bing, ..." Only because there are so many browsers that MS has managed to get Bing setup as the default search engine. The worst was my Thunderbird email client. Not only did it have Bing set as the default search engine, but MS had somehow made it so that Google was not on the list of selectable search engines if you wanted to change from Bing. You actually have to install an add-on to get Google as a search option. I wonder how much they 'donated' to Thunderbird for that one.
    • by green1 ( 322787 )

      The bigger question is why an email client would have a web search function at all. Do you also use your word processor for making spreadsheets and your graphics package for making databases?

      • The bigger question is why an email client would have a web search function at all.

        If you select something in an email, there is an option to search that highlighted text. It then opens up your default browser and runs that search. It's just a shortcut so that you don't have to copy -> open web browser -> go to search engine -> paste/enter.

    • by alexo ( 9335 )

      Only because there are so many browsers that MS has managed to get Bing setup as the default search engine

      But the fact that Google comes as the default search on Chrome (with over 50% market share), as well as every Android and iOS [macworld.com], does not faze you in the least.

      • Google was widely used before Chrome/Android/iOS phones. And you generally have to download Chrome (rather than the already installed MS Explorer/Edge) on your PC. So, yeah, there is a really good reason it doesn't phase me in the least.
    • by AmiMoJo ( 196126 )

      Siri uses Bing to answer queries, that's probably a fair proportion of those searches.

  • by nospam007 ( 722110 ) * on Friday August 18, 2017 @01:15PM (#55041635)

    "Bing is 'Bigger Than You Think', Says Microsoft"

    Alas nobody else says this.

  • After Google's stupidly-botched and poorly-justified handling of the Damore memo incident, I'm giving Bing more of my search traffic, along with DuckDuckGo. It's clear that viable alternatives have to be kept alive so that when we disagree with a giant's policies we have elsewhere to take our business.
  • Really, Microsoft? (Score:5, Insightful)

    by OneHundredAndTen ( 1523865 ) on Friday August 18, 2017 @01:18PM (#55041673)
    So, after all these years, Bing remains so irrelevant that you have to resort to proclaiming that it is not irrelevant?
    • Re: (Score:3, Informative)

      by cybrthng ( 22291 )

      It's actually super relevant. A lot of people use it, i get ribbed for using it all the time but have no problems using it as my default search engine in the USA. I hear it can suck in foreign countries, but that's not a problem for me.

      Lots of people enjoy bing.. great image search, great SERP design for common topics and they're continuously improving it. They have public conferences once a month where there are thousands of people on the phone hearing about new features and testing new services. It's hug

  • Seriously, do Microsoft employees actually use Bing? Back in the day when we had HotBot, WebCrawler, Yahoo, etc., etc., they would all produce independently useful and alternative results. These days, for better or for worse, the only tangible results seem to come from Google. I'm sure there's alternatives but Microsoft is not one of them.
  • I like Bing (Score:5, Funny)

    by 93 Escort Wagon ( 326346 ) on Friday August 18, 2017 @01:23PM (#55041725)

    He had a real self-effacing humor which played off well against Frank Sinatra's brash cockiness.

  • This is also what I always say before getting kicked out of the bed :(

  • If they aren't prepared to handle the global market they will remain strong. They keep launching products with US centric features and relevance and are extremely slow to grow support in other countries and cultures.

  • by Presence Eternal ( 56763 ) on Friday August 18, 2017 @01:54PM (#55042077)

    Microsoft will literally pay you to use Bing. They'll give about a third of a cent per search in rewards. And I still don't use it.

    Bing is the default in a lot of corporate systems. It's like that where I work, and we can't even change the bookmarks.

    But I think the big thing is simply that it's the default to Siri.

    • I "use" bing for the pay. I open up another browser, mash the keyboard, and click all the related searches on the side and bottom to open them in new tabs. Takes less than a minute to generate dozens of bing searches. Of course I don't actually look at any of them background tabs of random searches, I just close them. Microsoft gets to falsify their usage numbers, I get gift cards.

  • by JohnFen ( 1641097 ) on Friday August 18, 2017 @02:17PM (#55042273)

    DDG uses Bing as one of its primary search engines. Just an interesting factoid.

  • It's how you use it.

  • Such a shame then (Score:5, Informative)

    by kilodelta ( 843627 ) on Friday August 18, 2017 @02:25PM (#55042343) Homepage
    Because I block Bing on my firewall as I discovered Microsoft was using it for the Windows 10 phone home. Just block 65.52.108.210, 204.79.197.200 and 13.107.21.200 - buh bye Bing! And it's funny my firewall logs - it's all hits to those IP's. So I know I blocked the right ones. So far nobody on this network has complained and there are about 8 of us using it. And not a single Windows mobile device either.
  • Nothing about how Google has pushed Chrome through dubious means to be the #1 browser, which, by default, uses Google for searching.

    They both are playing fast and loose.

    • by Ksevio ( 865461 )
      What about how Microsoft supplies Internet Explorer/Edge as the default browser on almost every new computer and that has Bing as the default for searching?

      The only time I use it is to do a search for "Chrome" which brings up a massive half page ad about how IE is better
  • Let me guess, it's not the size but how you use the search?

  • Heh... (Score:5, Interesting)

    by XSportSeeker ( 4641865 ) on Friday August 18, 2017 @03:43PM (#55043327)

    Bing comes as a default search engine (as does Edge), it's obligatory to use in Windows 10S, and Microsoft offers freebies for people who use it (a big reason why the percentage is so big in the US - Bing rewards is not available in several countries).
    Sure, some people use and like it, but I'd say 9% worldwide is a huge failure when you are trying to sway the market with agressive strategies like those.

  • Microsoft owns the default, and fools leave it alone.

    Me, I prefer privacy: Duck Duck Go.

  • by AdamStarks ( 2634757 ) on Friday August 18, 2017 @04:18PM (#55043689)

    That wouldn't be hard

    (stolen from coworker)

  • I use Bing because it makes competition in the market place. For advanced searches I still use Google, but that's just because my google-fu is better.

  • As long as it does not become "too big to fail"

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