If Google's rivals are being unfairly treated by Google's search results, then they should make their own search engines that are fair. Yes, I understand Google has an advantage by having a head start, but that hasn't stopped for example Facebook from overthrowing MySpace for social networking. A rival company with a better idea or better results could challenge or even defeat Google without getting even more government involvement in the internet. People voluntarily choose to use Google, at least on deskt