Personally, I can do without these price comparison sites. They mostly just clutter up the results when I'm looking for an actual vendor. All too often, their links are broken, or the items are out-of-stock or otherwise not available for sale. In short, they don't deserve top billing.
However, in the UK if you're looking to change utility providers or renewing car or home insurance, these sites provide simple means to check literally hundreds of suppliers that offer an interchangeable commodity product.
I could go to one of the four insurance companies that spend millions advertising on the television or I could let a comparison site show me an identical product from a company that skips that advertising spend and instead reduces the premiums it charges.
Guess which I do.
Where are the calculations that go with a calculated risk?
So what? (Score:2)
Re: (Score:2)
However, in the UK if you're looking to change utility providers or renewing car or home insurance, these sites provide simple means to check literally hundreds of suppliers that offer an interchangeable commodity product.
I could go to one of the four insurance companies that spend millions advertising on the television or I could let a comparison site show me an identical product from a company that skips that advertising spend and instead reduces the premiums it charges.
Guess which I do.