You're free to advertise through other means. Search isn't the only way to be seen. Sadly you'd be better off firing your highly paid SEO staff and paying Google directly for better search results. Sorry SEO is dead occupation, I guess?
You're free to advertise through other means. Search isn't the only way to be seen.
Not only way, but Search IS how consumers find providers on the internet. For example; end users commonly type "Google" in their browser bar in order to find google: and they would type "Basecamp" into their google bar to express their intent to access their Basecamp account.
It seems not only Trademark Infringement or Dilution, but an Unfair deceptive trade practice as well for Google to be displaying A competing company
Wikipedia gets it right, because in that context that is actually the most likely thing you are looking for. But if you do a google search for just the word basecamp, it's probably pretty unlikely you are looking for anything but the company. On google, you'd be much more likely to pair "basecamp" with a hiking term, country or mountain name, etc. or simply ask "what is a basecamp", all of which give priority to other websites.
But if you do a google search for just the word basecamp, it's probably pretty unlikely you are looking for anything but the company.
That's only true if you are a person for which "Project Management & Team Communication Software" is a relevant topic. And that should show plenty in your Google Profile. By the way, 'we' are a tiny minority of the generic Google Search using populous.
I'm a software developer / programmer and work both alone or in a project team, whatever the project requires (i'm sort of half a freelancer, half employed). For me such software COULD BE relevant. There should be enough searches on proper tools, programmi
The best way to accelerate a Macintoy is at 9.8 meters per second per second.
Forced? (Score:1)
You're free to advertise through other means. Search isn't the only way to be seen.
Sadly you'd be better off firing your highly paid SEO staff and paying Google directly for better search results.
Sorry SEO is dead occupation, I guess?
Re: (Score:5, Interesting)
You're free to advertise through other means. Search isn't the only way to be seen.
Not only way, but Search IS how consumers find providers on the internet.
For example; end users commonly type "Google" in their browser bar in order to find google: and they would type "Basecamp" into their google bar to express their intent to access their Basecamp account.
It seems not only Trademark Infringement or Dilution, but an Unfair deceptive trade practice as well for Google to be displaying
A competing company
Re: (Score:5, Interesting)
A 'correct' search result for 'basecamp' should probably start with links to information on basecamps in mountaineering or military operations.
Wikipedia gets it right. Basecamp the company comes second after "A base camp is a staging area used by mountaineers to prepare for a climb."
https://en.wikipedia.org/wiki/... [wikipedia.org]
Re:Forced? (Score:2)
Re: (Score:2)
But if you do a google search for just the word basecamp, it's probably pretty unlikely you are looking for anything but the company.
That's only true if you are a person for which "Project Management & Team Communication Software" is a relevant topic. And that should show plenty in your Google Profile. By the way, 'we' are a tiny minority of the generic Google Search using populous.
I'm a software developer / programmer and work both alone or in a project team, whatever the project requires (i'm sort of half a freelancer, half employed). For me such software COULD BE relevant. There should be enough searches on proper tools, programmi