Google searches on mobile will soon include "gallery" ads that allow advertisers to display multiple images for users to swipe through. You'll also begin to see ads in Google's discover feed -- the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google's mobile homepage -- though they'll only appear in select locations for now. The new ad formats are meant to make ads a lot more noticeable. I
Ads showing up when I'm not looking for them in my searches and on my home screen and -- bonus -- a lot more noticeable too!
Time to stop using Google apps on my phone...
In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!
I don't think Google knows what "enjoy" means. This is not a journey I want to take.
From the article Google Marketing Live: Building for the new consumer journey (referenced in TFA):
In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!
I don't think Google knows what "enjoy" means. This is not a journey I want to take.
Every few months another scare story about how advertisements are going become a plague to destroy Android... ad nasuem... And it still hasn't happened.
There's a reason Google owns the online advertising space, it's because they know how not to push people. So I'm going to remain skeptical about the Android admurgeddon.
I dislike most advertising tricks as much as the next person who has half a brain. I run Ublock Origin and Privacy Badger on every device I own or use on a regular basis. If Google was th
"Don't discount flying pigs before you have good air defense."
-- jvh@clinet.FI
Just what I've never wanted! (Score:5, Insightful)
Google searches on mobile will soon include "gallery" ads that allow advertisers to display multiple images for users to swipe through. You'll also begin to see ads in Google's discover feed -- the feed of news stories that you find built into many Android home screens, inside the Google app, and on Google's mobile homepage -- though they'll only appear in select locations for now. The new ad formats are meant to make ads a lot more noticeable. I
Ads showing up when I'm not looking for them in my searches and on my home screen and -- bonus -- a lot more noticeable too!
Time to stop using Google apps on my phone...
From the article Google Marketing Live: Building for the new consumer journey [blog.google] (referenced in TFA):
In a recent Google / Ipsos study, we saw that 76 percent of consumers enjoy making unexpected discoveries when shopping. And 85 percent of consumers will take a product-related action within 24 hours of discovering a product: reading reviews, comparing prices or purchasing the product—sometimes all at once!
I don't think Google knows what "enjoy" means. This is not a journey I want to take.
Re: (Score:2)
Ready Player [youtu.be]
Re: (Score:2)