An anonymous reader quotes a report from MIT Technology Review: In 1998 a couple of Stanford graduate students published a paper describing a new kind of search engine: "In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext. Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems." The key innovation was an algorithm called PageRank, which ranked search results by calculating how relevant they were to a user's query on the basis of their links to other pages on the web. On the back of PageRank, Google became the gateway to the internet, and Sergey Brin and Larry Page built one of the biggest companies in the world. Now a team of Google researchers has published a proposal for a radical redesign that throws out the ranking approach and replaces it with a single large AI language model, such as BERT or GPT-3 -- or a future version of them. The idea is that instead of searching for information in a vast list of web pages, users would ask questions and have a language model trained on those pages answer them directly. The approach could change not only how search engines work, but what they do -- and how we interact with them.

[Donald Metzler and his colleagues at Google Research] are interested in a search engine that behaves like a human expert. It should produce answers in natural language, synthesized from more than one document, and back up its answers with references to supporting evidence, as Wikipedia articles aim to do. Large language models get us part of the way there. Trained on most of the web and hundreds of books, GPT-3 draws information from multiple sources to answer questions in natural language. The problem is that it does not keep track of those sources and cannot provide evidence for its answers. There's no way to tell if GPT-3 is parroting trustworthy information or disinformation -- or simply spewing nonsense of its own making.

Metzler and his colleagues call language models dilettantes -- "They are perceived to know a lot but their knowledge is skin deep." The solution, they claim, is to build and train future BERTs and GPT-3s to retain records of where their words come from. No such models are yet able to do this, but it is possible in principle, and there is early work in that direction. There have been decades of progress on different areas of search, from answering queries to summarizing documents to structuring information, says Ziqi Zhang at the University of Sheffield, UK, who studies information retrieval on the web. But none of these technologies overhauled search because they each address specific problems and are not generalizable. The exciting premise of this paper is that large language models are able to do all these things at the same time, he says.

The developers behind Niagara Launcher, a popular third-party home screen replacement app, have found new evidence in the Android 12 preview documentation, which suggests that Google is adding a new device search API in Android 12 that will let third-party launchers offer a similar universal search feature. XDA Developers reports: [T]he feature will give third-party launchers "access to the centralized AppSearch index maintained by the system." It further highlights that the AppSearch index is a search library for managing structured data featuring: A fully offline on-device solution; A set of APIs for applications to index documents and retrieve them via full-text search; APIs for applications to allow the System to display their content on the system UI surfaces; and Similarly, APIs for applications to allow the System to share their content with other specified applications. This feature will essentially provide a native alternative to universal search apps like Sesame, giving users the option to search for almost anything on their device in an instant.

AmiMoJo shares a report: In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a click to any web property in the results. Today, thanks to new data from SimilarWeb, I've got a substantive update to that analysis. From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property. That number is likely undercounting some mobile and nearly all voice searches, and thus it's probable that more than 2/3rds of all Google searches are what I've been calling "zero-click searches." Some folks have pointed out that "zero-click" is slightly misleading terminology, as a search ending with a click within the Google SERP itself (for example, clicking on the animal sounds here or clicking a phone number to dial a local business in the maps box) falls into this grouping. The terminology seems to have stuck, so instead I'm making the distinction clear.

[...] Here are the headline statistics from the data:
SimilarWeb analyzed ~5.1 trillion Google searches in 2020
These searches took place on the 100M+ panel of mobile and desktop devices from which SimilarWeb collects clickstream data
Of those 5.1T searches, 33.59% resulted in clicks on organic search results
1.59% resulted in clicks on paid search results
The remaining 64.82% completed a search without a direct, follow-up click to another web property
Searches resulting in a click are much higher on desktop devices (50.75% organic CTR, 2.78% paid CTR)
Zero-click searches are much higher on mobile devices (77.22%)

According to a Wall Street Journal investigation, hospitals are blocking confidential prices from web searches with special coding embedded on their websites. It's problematic because pricing information for hospital services must be disclosed under a new federal price transparency rule that went into effect on Jan. 1. Becker's Hospital Review reports: The code prevents pages from appearing in searches, such as a hospital's name and prices, computer experts told the Journal. While the prices are still there, it requires clicking through multiple layers of pages to find them. "It's technically there, but good luck finding it," Chirag Shah, an associate computer professor at the University of Washington, told the Journal. "It's one thing not to optimize your site for searchability, it's another thing to tag it so it can't be searched. It's a clear indication of intentionality."

Hospitals burying their pricing data include those owned by HCA Healthcare and Universal Health Services as well as the University of Pennsylvania Health System, NYU Langone Health, Beaumont Health and Novant Health, according to the Journal. Penn Medicine, NYU Langone Health and Novant Health told the publication they used the blocking code to direct patients first to information they "considered more useful than raw pricing data," for which they included web links. UHS uses the blocking code to ensure consumers acknowledge a disclosure statement before viewing prices and is making no effort to hide information, a hospital spokesperson told the Journal.

After the Journal reached out to hospitals about its discovery, the search-blocking code was removed from sites including those of HCA, Penn Medicine, Beaumont, Avera Health, Ballad Health and Northern Light Health. An HCA spokesperson told the publication the search blocker was "a legacy code that we removed," and Avera, Ballad, Beaumont and Northern Light said the code had been left on their websites by mistake.

Two years after publicly launching a privacy-focussed browser, Brave, founded by former Mozilla executive Brendan Eich, is taking on Google's search business, too. From a report: The announcement of Brave Search puts the upstart in the rare position of taking on both Google's browser and search dominance. Eich says that Brave Search, which has opened a waitlist and will launch in the first half of this year, won't track or profile people who use it. "Brave already has a default anonymous user model with no data collection at all," he says adding this will continue in its search engine. No IP addresses will be collected and the company is exploring how it can create both a paid, ad-free search engine and one that comes with ads.

But building a search engine isn't straightforward. [...] Eich says Brave isn't starting its search engine or index from scratch and won't be using indexes from Bing or other tech firms. Instead Brave has purchased Tailcat, an offshoot of German search engine Cliqz, which was owned by Hubert Burda Media and closed down last year. The purchase includes an index of the web that's been created by Tailcat and the technology that powers it. Eich says that some users will be given the ability to opt-in to anonymous data collection to help fine-tune search results. "What Tailcat does is it looks at a query log and a click log anonymously," Eich says. "These allow it to build an index, which Tailcat has done and already did at Cliqz, and it's getting bigger." He admits that the index will not be anywhere near as deep as Google's but that the top results it surfaces are largely the same.

Google says it's refusing to ditch planned changes to its cookie policy that attracted regulatory scrutiny and a wave of opposition from ad-tech companies and publishers. From a report: The Alphabet unit upended the advertising industry with its decision last year to phase out third-party cookies that help advertisers pinpoint customers with ads for websites they previously visited and monitor which ads convinced them to buy. "We're making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products," David Temkin, Google's director of product management, ads privacy and user trust, said in a blog post on Wednesday. Google said last year that its so-called privacy sandbox initiative aims to tackle concerns people have about privacy and how their personal identity is used.

Google has threatened to disable its search engine in Australia if it's forced to pay local publishers for news, a dramatic escalation of a months-long standoff with the government. From a report: The proposed law, intended to compensate publishers for the value their stories generate for the company, is "unworkable," Mel Silva, managing director for Australia and New Zealand, told a parliamentary hearing Friday. She specifically opposed the requirement that Google pay media companies for displaying snippets of articles in search results.

The threat is Google's most potent yet as the digital giant tries to stem a flow of regulatory action worldwide. At least 94% of online searches in Australia go through the Alphabet unit, according to the local competition regulator. "We don't respond to threats," Australia Prime Minister Scott Morrison said Friday. "Australia makes our rules for things you can do in Australia. That's done in our parliament. It's done by our government. And that's how things work here in Australia."

Google is testing a new feature that will surface Instagram and TikTok videos in their own dedicated carousel in the Google app for mobile devices -- a move that could help the company retain users in search of social video entertainment from fully leaving Google's platform. From a report: The feature itself expands on a test launched earlier this year, where Google had first introduced a carousel of "Short Videos" within Google Discover -- the personalized feed found in the Google mobile app and to the left of the home screen on some Android devices. To be clear, this "Short Videos" carousel is different from Google's Stories, which rolled out in October 2020 to the Google Search app for iOS and Android. Those "Stories" -- previously known as "AMP Stories" -- consist of short-form video content created by Google's online publishing partners like Forbes, USA Today, Vice, Now This, Bustle, Thrillist and others. Meanwhile, the "Short Videos" carousel had been focused on aggregating social video from other platforms, including Google's own short-form video project Tangi, Indian TikTok competitor Trell, as well as Google's own video platform, YouTube -- which has also been experimenting with short-form content as of late.

Four years after offering special placement in a "top stories carousel" in search results to entice publishers to use a format it created for mobile pages, called AMP, Google announced last week that it will end that preferential treatment in the spring. "We will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results," Google said in a blog post. From a report: The company had indicated in 2018 that it would drop the preference eventually. Last week's announcement of a concrete timeline comes less than a month after the Department of Justice called Google a "monopoly gatekeeper to the internet" in a lawsuit alleging antitrust violations and as pressure mounts on officials in the European Union, which has already fined Google more than $9 billion for antitrust violations. "I did always think AMP posed antitrust concerns," said Sally Hubbard, author of the book "Monopolies Suck" and an antitrust expert with the Open Markets Institute. "It's, 'If you want to show up on the top of the search results, you have to play by our rules, you have to use AMP.'" Google spokesperson Meghann Farnsworth did not address the timing of the change but said AMP is not dead, saying the company is "fully committed to AMP as a technology." She said AMP continues to be required for certain features that "are not technically possible" without it, such as "swipe to visit" in Google Images, and that it's "preferred" in the "for you" feed in Google's news reading app, Google Discover.

Apple is stepping up efforts to develop its own search technology as US antitrust authorities threaten multibillion-dollar payments that Google makes to secure prime placement of its engine on the iPhone, Financial Times reported Wednesday [Editor's note: the link may be paywalled; alternative source]. From the report: In a little-noticed change to the latest version of the iPhone operating system, iOS 14, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen. That web search capability marks an important advance in Apple's in-house development and could form the foundation of a fuller attack on Google, according to several people in the industry. The Silicon Valley company is notoriously secretive about its internal projects, but the move adds to growing evidence that it is working to build a rival to Google's search engine. Two and a half years ago, Apple poached Google's head of search, John Giannandrea. The hire was ostensibly to boost its artificial intelligence capabilities and its Siri virtual assistant, but also brought eight years of experience running the world's most popular search engine. The company's growing in-house search capability gives it an alternative if regulators block its lucrative partnership with Google. When the US Department of Justice launched a case last week, over payments that Google makes to Apple to be the iPhone's default search tool, urgency was added to the initiative.

A group of search engines from around the world are banding together to demand European Union regulators address Google's dominance in the online search market. They are also urging the EU to take a closer look at Google's controversial auction process. From a report: The news comes hot on the heels of the U.S. Department of Justice's (DOJ) antitrust case, which formally launched last week. The suit alleges that Google violates anti-competition laws by crowding out rivals in the internet search and advertising markets. DuckDuckGo (U.S.), Ecosia (Germany), Lilo and Qwant (France), and Seznam (Czech Republic) have penned an open letter to European Commission executive VP Margrethe Vestager asking her to take a "renewed look" at the policing of Google's search market dominance. As an initial step, the companies are calling for a trilateral meeting between themselves, the European Commission (EC), and Google to look at the issue of search engine competition in Europe and elsewhere. More specifically, Google's smaller rivals want to establish a more "effective preference menu," giving Android users an easier way to choose a default search engine when setting up their device for the first time.

Google doled out more than $1 billion last year to U.S. mobile carriers to distribute its search engine, according to the landmark antitrust lawsuit from the Justice Department. From a report: The DOJ suit, filed Tuesday, details several methods Google uses to make its search the default service on browsers, smartphones and other devices. That includes deals with Apple and Android manufacturers such as Samsung Electronics. Google also cut hefty revenue sharing agreements with major mobile carriers to box out competing search engines and browsers, the Justice Department said. In exchange for placing Google search as the default on phones, carriers received a portion of search advertising revenue. "If a carrier or manufacturer does not renew its revenue sharing agreement with Google, the distributor loses out on revenue share not only for new mobile devices but also for the phones and tablets previously sold and in the hands of consumers," the Justice Department said in the suit. "This provision is punitive to the carrier or manufacturer and helps to ensure that carriers and manufacturers will not stray from Google."

A system Google set up to promote competition on Android has left some smaller search engines having trouble gaining traction, fueling rivals' complaints about the tech giant's compliance with a European Union antitrust decision ahead of potential U.S. charges. From a report: Since March, Alphabet-owned Google has been showing people in Europe who set up new mobile devices running the company's Android operating system what it calls a "choice screen," a list of rival search engines that they can select as the device's default. The system is part of Google's compliance with a 2018 decision that found the company used Android's dominance to strong-arm phone makers into pre-installing its search engine. But some small search engines that are relatively popular in Europe failed to win spots in large European countries in the latest round of auctions to appear on the choice screen, according to people familiar with the results. The results, which cover the fourth quarter of the year, are set to be announced on Monday.

DuckDuckGo, maker of a U.S.-based search engine that doesn't collect data about its users, lost the auction in all but four small European countries, the people said. Berlin-based Ecosia, which donates most of its profit to planting trees, also didn't win a slot in any large European country, the people added. The major winners of the auctions -- which offer three spots in each of 31 countries to outside search engines -- include Microsoft's Bing, as well as a handful of other small search engines, the people said. Google doesn't participate in the auctions but is offered automatically as a choice in every country along with the auction winners. The elimination of some smaller search engines gives fodder to Google rivals who have complained that the company has crafted its compliance with the EU's antitrust decisions in ways that don't fundamentally change the competitive landscape.

Google said it will block some autocomplete search suggestions to stop misinformation spreading online during the U.S. presidential election in November. From a report The autocomplete feature of the world's largest search engine regularly recommends full queries once users begin typing words. The company said on Thursday it will remove predictions that could be interpreted as claims for or against any candidate or political party. In addition, Google said it will pull claims from the autocomplete feature about participation in the election, including statements about voting methods, requirements, the status of voting locations and election security. For instance, if you type in "you can vote" into Google's search engine, the system may have suggested a full query that includes misleading or incorrect information. Typing those three words into Google on Thursday produced the full phrase "You can vote yourself into socialism" as the top recommended query.

Early this year, Google pushed out a seemingly tiny tweak to how it displays search ads for desktop computers. From a report: Previously, the search engine had marked paid results with the word "Ad" in a green box, tucked beneath the headline next to a matching green display URL. Now, all of a sudden, the "Ad" and the URL shifted above the headline, and both were rendered in discreet black; the box disappeared. The organic search results underwent a similar makeover, only with a new favicon next to the URL instead of the word "Ad." The result was a general smoothing: Ads looked like not-ads. Not-ads looked like ads. This was not Google's first time fiddling with the search results interface. In fact, it had done so quite regularly over the last 13 years, as handily laid out in a timeline from the news site Search Engine Land. Each iteration whittled away the distinction between paid and unpaid content that much more. Most changes went relatively unnoticed, internet residents accepting the creep like the apocryphal frog in a slowly boiling pot.

But in January, amid rising antitrust drumbeats and general exhaustion with Big Tech, people noticed. Interface designers, marketers, and Google users alike decried the change, saying it made paid results practically indistinguishable from those that Google's search algorithm served up organically. The phrase that came up most often: "dark pattern," a blanket term coined by UX specialist Harry Brignull to describe manipulative design elements that benefit companies over their users. That a small design tweak could inspire so much backlash speaks to the profound influence Google and other ubiquitous platforms have -- and the responsibility that status confers to them. "Google and Facebook shape realities," says Kat Zhou, a product designer who has created a framework and toolkit to help promote ethical design. "Students and professors turn to Google for their research. Folks turn to Facebook for political news. Communities turn to Google for Covid-19 updates. In some sense, Google and Facebook have become arbiters of the truth. That's particularly scary when you factor in their business models, which often incentivize blurring the line between news and advertisements."

Google's not the only search engine to blur this line. If anything, Bing is even more opaque, sneaking the "Ad" disclosure under the header, with only a faint outline to draw attention. [...] But Google has around 92 percent of global search marketshare. It effectively is online search. Dark patterns are all too common online in general, and January wasn't the first time people accused Google of deploying them. In June of 2018, a blistering report from the Norwegian Consumer Council found that Google and Facebook both used specific interface choices to strip away user privacy at almost every turn. The study details how both platforms implemented the least privacy-friendly options by default, consistently "nudged" users toward giving away more of their data, and more. It paints a portrait of a system designed to befuddle users into complacency. [...] That confusion reached its apex a few months later, when an Associated Press investigation found that disabling Location History on your smartphone did not, in fact, stop Google from collecting your location in all instances.

An anonymous reader shares a report from Coywolf News, written by Jon Henshaw: For several years, it's been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS. The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. That is unless they manually change the default search engine in Safari's preferences. The deal between Apple and Google may be coming to an end soon. In July 2020, Reuters reported that the U.K. Competition and Markets Authority was taking aim at the deal. If the U.K. regulators take action, there may be a ripple effect from the European Union, which has a history of going after Google for anti-competitive behavior. Regulators in Europe may force Apple to remove Google as the default search engine and have users choose which search engine they want to use when they first launch Safari.

Regulatory pressure, a contentious relationship with Google, and the maturation of Apple's Siri and iCloud are presenting an opportunity for Apple to create and launch a search engine. There are several signs right now that indicate Apple may be doing just that:

- Apple doesn't need Google's money: Apple is now the world's most valuable company. They may want the money Google gives them, but they don't need it.
- Apple is pouring resources and money into search: Apple is investing heavily in search, as shown in their job postings for search engineers. The job listings reveal they incorporate AI, ML, NLP, and more into all of their services and apps.
- iOS and iPadOS 14 beta bypasses Google Search with Spotlight Search: It's not clear if Apple uses Bing anymore, as results are labeled only as Siri Suggestions. It is clear that Apple has started to return search results within Spotlight Search and is completely bypassing Google altogether.
- Apple recently updated its Applebot web crawler page: In July 2020, Apple published a significant update to its About Applebot support page. The additions are very similar to the details Google provides to webmasters and SEOs. Here are the changes they made to the Applebot support page: Added how to verify traffic from Applebot; Expanded details on the Applebot user agent, including differences between its desktop and mobile version; Expanded robots.txt rules; Added a section stating that they don't just crawl HTML, but also render pages similar to Google; and Added a section on search rankings and the factors that affect how it ranks web search results.
- Applebot has been busy crawling sites: Checking my server logs on WP Engine revealed that Applebot had been regularly crawling my sites daily, something I haven't noticed until now.

Mozilla and Google have extended their search deal for another three years, news outlet ZDNet reported Wednesday, citing sources familiar with thee matter. Mozilla confirmed the news. From a report: The new search deal will ensure Google remains the default search engine provider inside the Firefox browser until 2023 at an estimated price tag of around $400 million to $450 million per year. Mozilla officials are expected to announce the search deal's extension later this fall, in November, when the organization is scheduled to disclose its 2019 financial figures. Terms of the new deal were leaked to this reporter after Mozilla announced plans to lay off more than 250 employees on Wednesday in a move that had many users fearing for the browser maker's future, as Mozilla's current Google search deal was scheduled to expire at the end of the year. However, several sources have confirmed that the organization is sound financially, and the layoffs were part of a restructuring of its core business, with Mozilla moving away from its current role of internet standards steward and experimental approach to its product catalog to more commercially-viable offerings that generate revenues on their own.

Google could lose 20% of the mobile search market that it dominates if more users had the option to choose their default search provider via a preference menu, privacy-focused search engine DuckDuckGo argues in new research. From a report: This study fleshes out that idea and gives DuckDuckGo ammunition it can give authorities investigating Google for anticompetitive practices in the U.S., the U.K. and Australia. Google developed the Android operating system, which is used by roughly 80 percent of the global mobile market, and Google's search tools are built into Android in a variety of ways. DuckDuckGo conducted user testing of 12,000 people in the U.S., UK and Australia, where Google market share in mobile search is 95%, 98% and 98% respectively. A preference menu could reduce those market shares by 20%, 22% and 16% respectively, the testing found. Testing also concluded that when given options, users scroll through to see the options before making a choice on a search engine. DuckDuckGo also tested user behavior when Google was placed on the last screen of the preference menu, finding no statistically significant difference in how often users selected it.

An anonymous reader writes: More than 80 million Chrome users have installed one of 295 Chrome extensions that have been identified to hijack and insert ads inside Google and Bing search results. The malicious extensions were discovered by AdGuard, a company that provides ad-blocking solutions, while the company's staff was looking into a series of fake ad-blocking extensions that were available on the official Chrome Web Store. AdGuard says that most of the extensions (245 out of the 295 extensions) were simplistic utilities that had no other function than to apply a custom background for Chrome's "new tab" page. In addition to the 295 cluster, AdGuard also found a large number of copycat extensions that cloned popular add-ons to capitalize on their brands, and then load malicious code that performed ad fraud or cookie stuffing. ZDNet has the full list of 295 Chrome extensions embedded in their article.

In Google's early years, users would type in a query and get back a page of 10 "blue links" that led to different websites. "We want to get you out of Google and to the right place as fast as possible," co-founder Larry Page said in 2004. Today, Google often considers that "right place" to be Google, an investigation by The Markup has found. From the report: We examined more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls "direct answers," which are populated with information copied from other sources, sometimes without their knowledge or consent. When we examined the top 15 percent of the page, the equivalent of the first screen on an iPhone X, that figure jumped to 63 percent. For one in five searches in our sample, links to external websites did not appear on the first screen at all. A trending search in our data for "myocardial infarction" shows how Google has piled up its products at the top. It returned:
Google's dictionary definition.
A "people also ask" box that expanded to answer related questions without leaving the search results page.
A "knowledge panel," which is an abridged encyclopedia entry with various links.
And a "related conditions" carousel leading to various new Google searches for other diseases.
All of these appeared before search results by WebMD, Harvard University, and Medscape. In fact, a user would have to scroll nearly halfway down the page -- about 42 percent -- before reaching the first "organic" result in that search.

A Wall Street Journal investigation found that Google gives its online video service YouTube the advantage when choosing the best video clips to promote from around the web. From the report: Take a clip of basketball star Zion Williamson that the National Basketball Association posted online in January, when he made his highly anticipated pro debut. The clip was popular on Facebook Inc., drawing more than one million views and nearly 900 comments as of March. A nearly identical YouTube version of the clip with the same title was seen about 182,000 times and garnered fewer than 400 comments. But when The Wall Street Journal's automated bots searched Google for the clip's title, the YouTube version featured much more prominently than the Facebook version.

The Journal conducted Google searches for a selection of other videos and channels that are available on YouTube as well as on competitors' platforms. The YouTube versions were significantly more prominent in the results in the vast majority of cases. This isn't by accident. Engineers at Google have made changes that effectively preference YouTube over other video sources, according to people familiar with the matter. Google executives in recent years made decisions to prioritize YouTube on the first page of search results, in part to drive traffic to YouTube rather than to competitors, and also to give YouTube more leverage in business deals with content providers seeking traffic for their videos, one of those people said. A Google spokeswoman, Lara Levin, said there is no preference given to YouTube or any other video provider in Google search. "Our systems use a number of signals from the web to understand what results people find most relevant and helpful for a given query," Ms. Levin said. She declined to comment on the specific examples cited in the article.

Type a query into the Google search bar on a smartphone and there's a good chance the results will be dominated by advertising. From a report: That stems from a decision in 2015 to test a fourth ad, rather than three, at the top of search results. Some employees opposed the move at the time, saying it could reduce the quality of Google's responses, according to people familiar with the deliberations. But the company brushed aside those concerns because it was under pressure to meet Wall Street growth expectations, one of the people said. By 2016, the extra marketing slot was a regular feature. It's one of the many ways the search leader has altered how it presents results since its early days. Another example is the pre-packaged information Google often displays in a box at the top of a page, rather than sending users to other websites.

Phased in gradually over years, changes like these have gone largely unnoticed by legions of consumers who regularly turn to Google to call up information and hunt for bargains. The company says these changes support its mission to organize the world's information and make it useful and accessible to everyone. But to many web publishers and other businesses that have historically relied on the internet giant to send users to their sites, Google's subtle tweaks have siphoned off vital traffic and made it harder -- and costlier -- to reach customers online.

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported this week. From a write-up: Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on the product pages is reflected when a user adds a product to the cart. GoogleBot shopping. Google told Search Engine Land in a statement, "We use automated systems to ensure consumers are getting accurate pricing information from our merchants." Sellers that upload their product feeds to Google Merchant Center may not realize it, but they agree to having Google's bots crawl their sites for price verifications when they agree to the Terms of Service. The bot is designed to ensure the price in the feed matches the price on the product page and when the product is added to the cart. The automated system will disapprove items that don't pass pricing verifications. Google is aware that this may cause issues for merchants and owners of e-commerce sites. Google told the WSJ, "This sometimes leads to merchants seeing abandoned carts as a result of our system testing the price displayed matches the price at checkout." That data can mess with e-commerce site owners' abandoned cart metrics, making them look artificially higher than they really are.

Google will expand free shopping results from a narrow experiment in its shopping tab to the main search engine, dramatically expanding their reach. From a report: The company announced the move today in a blog post written by commerce president Bill Ready. The shift is part of a continuous move away from paid search results and follows a trend of users searching more for information on subjects like the coronavirus and less for products. At the same time, advertisers have been cutting spending as the pandemic takes an economic toll. Ready attributed the move to Google's desire to help sellers and buyers connect and noted that it remains difficult for users to find what they need online in terms of product, price, and seller reputation. Likewise, digital remains a challenge for many small businesses, even as shoppers continue to gravitate toward online purchasing. "It's crucial that we help people find all the best options available and help merchants more easily connect with consumers online," Ready wrote.

Sridhar Ramaswamy once ran Google's $115 billion advertising arm. But he grew disillusioned and worried that growth was too much of a priority. From a report: Nearly two years after he left Google, he is testing his newfound conviction by mounting a challenge against his former employer. His new company, Neeva, is a search engine that looks for information on the web as well as personal files like emails and other documents. It will not show any advertisements and it will not collect or profit from user data, he said. It plans to make money on subscriptions from users paying for the service. As evidenced by the antitrust investigations into Google's businesses, challenging the company is no easy task. Google accounts for roughly 90 percent of all searches globally and competitors have tried unsuccessfully for years to make inroads. Neeva faces the additional hurdle of getting people to pay for something that many have come to expect as free. While there is a growing awareness that free services from Google and Facebook come at the expense of personal data, many consumers -- even those who express a concern about their privacy -- are often unwilling to pay for an alternative.

Neeva recalls a notion raised, ironically, by the Google founders Larry Page and Sergey Brin in a 1998 research paper when they were doctoral students at Stanford University. They wrote, at the time, that "advertising income often provides an incentive to provide poor quality search results." Search advertising has become much more sophisticated since the 1990s, but much of the same "conflicts of interest" remains, according to Mr. Ramaswamy. Companies are often torn between serving the interests of advertisers or the interests of users. He pointed to how Google has devoted more space to ads at the top of search results with the results users are seeking pushed down the page -- an issue more pronounced on smaller smartphone screens. "It's a slow drift away from what is the best answer for the user and how do we surface it," he said. "As a consumer product, the more pressure there is to show ads, the less useful in the long term the product becomes."

According to Bernstein analyst Toni Sacconaghi, Apple should acquire privacy-focused search engine DuckDuckGo to put pressure on Google Search and tap into lucrative advertising revenue. 9to5Mac reports: According to Sacconaghi, Apple should acquire DuckDuckGo for around $1 billion as a way to put more pressure on Google and capture the advertising revenue that comes from the search industry. As reported by Street Insider, acquiring DuckDuckGo could serve as a 'stalking horse' to pressure Google: "Google is clearly the dominant force in search today. However, we suspect the company's fear of 'rocking the boat' -- which could compromise $15B in profits it captures today from iOS -- may ultimately limit its freedom of action with Apple. Conversely, Apple may be in a stronger position than at first glance, given it controls the keys to the kingdom on who can monetize iOS search. However, it remains uncomfortably dependent on Bing to act as a counter weight to Google -- hence our suggestion that Apple acquire its own search engine. Finally, Microsoft Bing may (counterintuitively) have the most 'option value' vis-a-vis the status quo -- although it remains to be seen how aggressively it will pursue this opportunity." What do you think of Sacconaghi's suggestion? Do you think Apple should cut ties with Google and acquire DuckDuckGo?

U.S. federal and state authorities are asking detailed questions about how to limit Google's power in the online search market as part of their antitrust investigations into the tech giant, according to rival DuckDuckGo. From a report: Gabriel Weinberg, chief executive officer of the privacy-focused search engine, said he has spoken with state regulators, and talked with the U.S. Justice Department as recently as a few weeks ago. Justice Department officials and state attorneys general asked the CEO about requiring Google to give consumers alternatives to its search engine on Android devices and in Google's Chrome web browser, Weinberg said in an interview. "We've been talking to all of them about search and all of them have asked us detailed search questions," he added. Weinberg's comments shine a light into how the inquiry is examining Google's core business -- online search.

An anonymous reader quotes a report from Ars Technica: A man from Washington state was arrested in May 2019 and was indicted on several charges related to robbery and assault. The suspect, Joseph Sam, was using an unspecified Motorola smartphone. When he was arrested, he says, one of the officers present hit the power button to bring up the phone's lock screen. The filing does not say that any officer present attempted to unlock the phone or make the suspect do so at the time. In February 2020, the FBI also turned the phone on to take a photograph of the phone's lock screen, which displayed the name "Streezy" on it. Sam's lawyer filed a motion arguing that this evidence should not have been sought without a warrant and should therefore be suppressed.

District Judge John Coughenour of the U.S. District Court in Seattle agreed. In his ruling (PDF), the judge determined that the police looking at the phone at the time of the arrest and the FBI looking at it again after the fact are two separate issues. Police are allowed to conduct searches without search warrant under special circumstances, Coughenour wrote, and looking at the phone's lock screen may have been permissible as it "took place either incident to a lawful arrest or as part of the police's efforts to inventory the personal effects" of the person arrested. Coughenour was unable to determine how, specifically, the police acted, and he ordered clarification to see if their search of the phone fell within those boundaries. But where the police actions were unclear, the FBI's were both crystal clear and counter to the defendant's Fourth Amendment rights, Coughenour ruled. "Here, the FBI physically intruded on Mr. Sam's personal effect when the FBI powered on his phone to take a picture of the phone's lock screen." That qualifies as a "search" under the terms of the Fourth Amendment, he found, and since the FBI did not have a warrant for that search, it was unconstitutional.

Attorneys for the government argued that Sam should have had no expectation of privacy on his lock screen -- that is, after all, what everyone who isn't you is meant to see when they try to access the phone. Instead of determining whether the lock screen is private or not, though, Coughenour found that it doesn't matter. "When the Government gains evidence by physically intruding on a constitutionally protected area -- as the FBI did here -- it is 'unnecessary to consider' whether the government also violated the defendant's reasonable expectation of privacy," he wrote. Basically, he ruled, the FBI pushing the button on the phone to activate the lock screen qualified as a search, regardless of the lock screen's nature.

Google will soon require all advertisers to verify their identity, the company said in a blog post on Thursday. It's making the change to prevent advertisers from misrepresenting themselves and says it it should allow consumers to see who's running ads and which country they're located in. From a report: Consumers have seen a proliferation of ads for products from dubious advertisers, like fake vaccines, in recent months. Fake businesses have also been an issue. Existing advertisers will have 30 days to complete the verification process, according to a spokeswoman. If they don't submit the documents by then, Google said it will suspend the account and the advertiser's ability to serve ads until they provide it. The company said consumers will start seeing disclosures that list this information on the advertiser when they click "Why this ad?" on placements beginning this summer. Google will begin by verifying advertisers in the U.S. and will expand globally, expecting that the process will take a few years to complete. Google began requiring political advertisers to verify their identity back in 2018 before running election ads.

An anonymous reader shares a column: Remember that story about the Polish dentist who pulled out all of her ex-boyfriend's teeth in an act of revenge? It was complete and utter bullshit. 100% fabricated. No one knows who wrote it. Nevertheless, it was picked up by Fox News, the Los Angeles Times and many other publishers. That was eight years ago, yet when I search now for "dentist pulled ex boyfriends teeth," I get a featured snippet that quotes ABC News' original, uncorrected story. Who invented the fidget spinner? Ask Google Assistant and it will tell you that Catherine Hettinger did: a conclusion based on poorly-reported stories from The Guardian, The New York Times and other major news outlets. Bloomberg's Joshua Brustein clearly demonstrated that Ms. Hettinger did not invent the low friction toy. Nevertheless, ask Google Assistant "who really invented the fidget spinner?" and you'll get the same answer: Catherine Hettinger.

In 1998, the velocity of information was slow and the cost of publishing it was high (even on the web). Google leveraged those realities to make the best information retrieval system in the world. Today, information is free, plentiful and fast moving; somewhat by design, Google has become a card catalog that is constantly being reordered by an angry, misinformed mob. The web was supposed to forcefully challenge our opinions and push back, like a personal trainer who doesn't care how tired you say you are. Instead, Google has become like the pampering robots in WALL-E, giving us what we want at the expense of what we need. But, it's not our bodies that are turning into mush: It's our minds.

Since Covid-19 began to spread, Google has aggressively intervened in some of its most popular online services to limit the spread of misinformation. This is a departure for a company that has relied heavily on software and automation to index and rank information throughout its 22-year existence. From a report: Google searches related to the virus now trigger an "SOS Alert," with news from mainstream publications including National Public Radio, followed by information from the U.S. Centers for Disease Control and Prevention and the World Health Organization displayed prominently. In contrast, a recent search for "flu season" showed the website verywellhealth.com at the top, while another search for "flu" produced tweets, including one from U.S. President Donald Trump comparing coronavirus to the common flu. The coronavirus has killed more than 3,900 people out of 113,000 confirmed cases.

Online platforms have been inundated with rumors and misinformed concerns about the pathogen as it spread west from Asia, particularly in floods of messages on Twitter, according to Carl Bergstrom, a professor at the University of Washington. Google is swept up in this because it has a deal with Twitter to show tweets in search results, especially for queries about live and recent events. "It's really just a churning mess right now," Bergstrom said. On YouTube, Google's video service, the company is trying to quickly remove videos claiming to prevent the virus in place of seeking medical treatment. And some apps related to the virus have been banned from the Google Play app store, prompting complaints from developers who say they just want to help. The company is also giving up revenue.

Jake Voytko, who previously worked at Google, writing in a blog post: [...] Let's move away from Google's competitive advantages. How does DuckDuckGo perform for most of my search traffic? DuckDuckGo does a good job. I haven't found a reason to switch back to Google. I combed through my browser's history of DuckDuckGo searches. I compared it to my Google search history. When I fell back to Google, I often didn't find what I wanted on Google either. Most of my searches relate to my job, which means that most of my searches are technical queries. DuckDuckGo serves good results for my searches. I'll admit that I'm a paranoid searcher: I reformat error strings, remove identifiers that are unique to my code, and remove quotes before searching. I'm not sure how well DuckDuckGo would handle copy/pasted error strings with lots of quotes and unique identifiers. This means that I don't know if DuckDuckGo handles all technical searches well. But it does a good job for me.

There are many domains where Google outperforms DuckDuckGo. Product search and local search are some examples. I recently made a window plug. It was much easier to find which big-box hardware stores had the materials I need with Google. I also recently bought a pair of ANC headphones. I got much better comparison information starting at Google. Google also shines with sparse results like rare programming error messages. If you're a programmer, you know what I'm talking about: imagine a Google search page with three results. One is a page in Chinese that has the English error string, one is a forum post that gives you the first hint that you need to solve the problem, and one is the error string in the original source code in Github. DuckDuckGo often returns nothing for these kinds of searches. Even though Google is better for some specific domains, I am confident that DuckDuckGo can find what I need. When it doesn't, Google often doesn't help either.

Google is indexing invite links to WhatsApp group chats whose administrators may want to be private. This means with a simple search, random people can discover and join a wide range of WhatsApp group chats. From a report: "Your WhatsApp groups may not be as secure as you think they are," Jordan Wildon, a multimedia journalist for German outlet Deutsche Welle, tweeted on Friday. Using particular Google searches, people can discover links to the chats, Wildon explained. App reverse-engineer Jane Wong added in a tweet that Google has around 470,000 results for a simple search of "chat.whatsapp.com," part of the URL that makes up invites to WhatsApp groups.

Motherboard used a number of specific Google searches to find invite links to WhatsApp groups. Some of the groups appear to not be overly sensitive or for a particular audience. Many of the links on Google lead to groups for sharing porn. But others appear to be catered to specific groups. Motherboard entered one WhatsApp group chat that described itself as being for NGOs accredited by the United Nations. After joining, Motherboard was able to see a list of all 48 participants and their phone numbers.

In 2018, the owner of Two-Bit History, a site dedicated to computer history, wrote a successful article about mathematician Ada Lovelace, who some credit as being the first computer programmer. Sadly, if you search Google for that article today you won't find it. Some idiotic anti-piracy company had it deleted because it dared to use the word "did." TorrentFreak reports: In 2018, [Sinclair Target, the owner of computing history blog, Two-Bit History] wrote an article about Ada Lovelace, the daughter of Lord Byron who some credit as being the world's first computer programmer, despite being born in 1815. Unfortunately, however, those who search for that article today using Google won't find it. As the image below shows, the original Tweet announcing the article is still present in Google's indexes but the article itself has been removed, thanks to a copyright infringement complaint that also claimed several other victims.

Sinclair's article was deleted because an anti-piracy company working on behalf of a TV company decided that since its title (What Did Ada Lovelace's Program Actually Do?) contained the word 'DID,' it must be illegal. This monumental screw-up was announced on Twitter by Sinclair himself, who complained that "Computers are stupid folks. Too bad Google has decided they are in charge." At risk of running counter to Sinclair's claim, in this case -- as Lovelace herself would've hopefully agreed -- it is people who are stupid, not computers. The proof for that can be found in the DMCA complaint sent to Google by RightsHero, an anti-piracy company working on behalf of Zee TV, an Indian pay-TV channel that airs Dance India Dance. Now in its seventh season, Dance India Dance is a dance competition reality show that is often referred to as DID. And now, of course, you can see where this is going. Because Target and at least 11 other sites dared to use the word in its original context, RightsHero flagged the pages as infringing and asked Google to deindex them. In the complaint sent to Google, "the notice not only claims Target's article is infringing the copyrights of Dance India Dance (sorry, DID), but also no less than four online dictionaries explaining what the word 'did actually means," adds TorrentFreak. "Perhaps worse still, some of the other allegedly-infringing articles were published by some pretty serious information resources [including the U.S. Department of Education, Nature.com, and USGS Earthquake Hazards Program of the U.S. Geological Survey]."

Alphabet's appeal against a multibillion-dollar fine for alleged anticompetitive behavior by its Google unit risks backfiring after a European Union court floated the prospect of increasing the fine (Warning: source paywalled; alternative source), rather than scrapping it. The Wall Street Journal reports: In a surprise twist Friday at the end of a three-day hearing, one of five judges on the panel said the EU's General Court has the power to increase the $2.6 billion fine, levied in 2017, if it finds that the sum was insufficient to deter the company from further anticompetitive behavior. "The fine of ~$2.6 billion was described as eye-catching, but it is a small amount of cash in your hands," Judge Colm Mac Eochaidh said in court. "Did that level of fine deter you from repeating your behavior?" he asked Google's counsel. Increasing a fine has only one precedent in the court's history, according to Mr. Mac Eochaidh, when German chemicals giant BASF SE was ordered to pay ~$58,000 in 2007 on top of an initial ~$38 million fine for participating in a chemicals cartel.

Christopher Thomas, a counsel for Google, dismissed the idea that the fine was warranted and said the company takes the entire antitrust process "with extreme seriousness." Google disputes the findings of the commission that it had willingly or negligently squeezed competitors out of its shopping searches. The prospect of raising the fine was described as theoretical by the panel's presiding judge. Still, it sent Google lawyers scrambling for arguments, with one sitting on the floor outside the courtroom frantically researching how to contest such a move. If Google loses the case, it has the right to appeal to the bloc's highest court, the European Court of Justice.

The California Supreme Court in a decision (PDF) delivered on Thursday found Apple broke state law by not paying retail workers for the time they spent participating in mandatory bag and device searches, leaving the company liable for millions in unpaid wages. AppleInsider reports: In a unanimous ruling, the court holds employees were and are in Apple's control during mandatory exit searches of bags, packages, devices and other items. As such, Apple is required to compensate its employees for time spent on the anti-theft program, which in this case allegedly amounted to up to 20 minutes worth hundreds or thousands of dollars a year.

Chief Justice Tani Cantil-Sakauye notes courts should consider a number of factors when evaluating employer-controlled conduct, including location, degree of employer control, benefit to employees and disciplinary consequences. Applying the logic to the current case, "it is clear that plaintiffs are subject to Apple's control while awaiting, and during, Apple's exit searches. Apple's exit searches are required as a practical matter, occur at the workplace, involve a significant degree of control, are imposed primarily for Apple's benefit, and are enforced through threat of discipline," Cantil-Sakauye writes. Apple's policy demands hourly retail employees submit to a search of personal packages and bags at the end of each shift and when clocking out for meal breaks. The checks are performed off-the-clock, meaning workers do not get paid for the mandatory procedure.

Microsoft's built-in Windows search went down for more than three hours today due to access and latency issues "with multiple Microsoft 365 services." While the issues have since been resolved, it comes just days after Microsoft's Teams service experienced a widespread outage after the company forgot to renew a SSL certificate. The Verge reports: Windows search is built into Microsoft's latest Windows 10 operating system, and it started presenting blank search results for apps or any other search queries at around 8AM ET today. Windows search uses the Bing backend to search for results across the web, and it appears that this was the source of the issue. Microsoft blames a "third-party networking fiber provider" for experiencing a network disruption resulting in multiple Microsoft 365 services issues. "This issue has been resolved for most users and in some cases you may need to reboot your machine," says a Microsoft spokesperson in a statement to The Verge.

Justice Department officials will meet on Tuesday with representatives of state attorneys general to discuss their investigations of Google and whether the company broke antitrust law. "The probes focus on search bias, advertising and management of Google's Android operating system," adds Reuters. From the report: The meeting is in the afternoon, according to one source, and will include officials from six or seven states, including Texas, according to a second source familiar with the matter. Google, Facebook, Amazon and Apple are all the focus of federal, state and congressional investigations following complaints that the four tech giants abused their clout in dealings with smaller companies. The probes are being carried out by the Justice Department, the Federal Trade Commission, state attorneys general and the House Judiciary Committee. U.S. Attorney General William Barr has said he would like to see them wrapped up this year.

TripAdvisor is cutting hundreds of jobs underscoring the company's need to reduce costs as competition from Google intensifies. From a report: The online travel information provider is eliminating about 200 workers, Bloomberg reported, citing people familiar with the matter. The company had just over 3,800 staff at the end of September, according to data compiled by Bloomberg. A TripAdvisor spokesman declined to comment, but pointed to a recent earnings conference call in which the company said it was "prudently reducing and re-allocating expenses in certain parts of our business to preserve strong profitability." Google has launched new travel search tools that compete with TripAdvisor, while adding its own reviews of hotels, restaurants and other destinations. Google has also crammed the top of its mobile search results with more ads. This has forced many companies, including TripAdvisor, to buy more ads from the search giant to keep online traffic flowing.

Google's latest design change to its search results received blowback from some who said it blurred the lines between search ads and regular search results. On Friday, Google responded, saying it will be experimenting with different designs, some that will not include the icons that make ads look similar to those organic search results. From a report: As part of a recent redesign to desktop search results, the company made paid links look more like the unpaid search results users see. The word "Ad" in bold text appears next to the advertisements, which typically appear as the first few results in a search and are therefore more likely to be clicked on and generate ad revenue for Google.

Users of Google search on desktops may have noticed a slight change over the last week and that change is affecting what they perceive as an ad. This represents a further blurring of the lines between ads and organic sources in search. From a report: Beginning Jan. 13, Google redesigned its desktop search experience to feature favicons, or preferred icons, next to every single entry, including an ad. Always shown at the top of a page of search results, ads receive the same favicon treatment: the word "Ad" appears in bold, yet small black lettering. Site owners can also choose their featured favicon. This redesign first appeared in May on Google search for mobile devices. At the time, Google said the move was prompted by a desire to help users "better understand where the information is coming from and what pages have what [they're] looking for." Bringing that same design to desktops this month adds to the consistency of the search experience, regardless of the device, according to Google. This isn't the first time Google has changed the look of ads in search. "What an ad looks like has gotten more subtle over the years," said Brooke Osmundson, associate director of paid search for NordicClick, a pay-per-click agency. "It's started to blur the lines between what users thought was an ad or wasn't."

Kim Lyons, writing for The Verge: Google added tiny favicon icons to its search results this week for some reason, creating more clutter in what used to be a clean interface, and seemingly without actually improving the results or the user experience. The company says it's part of a plan to make clearer where information is coming from, but how? In my Chrome desktop browser, it feels like an aggravating, unnecessary change that doesn't actually help the user determine how good, bad, or reputable an actual search result might be. Yes, ads are still clearly marked with the word "ad," which is a good thing. But do I need to see Best Buy's logo or AT&T's blue circle when I search for "Samsung Fold" to know they're trying to sell me something? Google says the favicon icons are "helping searchers better understand where information is coming from, more easily scan results & decide what to explore."

If you don't care for the new look, Google has instructions on how to change or add a favicon to search results. Lifehacker also has instructions on how to apply filters to undo the favicon nonsense.

An anonymous reader quotes a report from VentureBeat: Verizon Media, the media and digital offshoot of telecommunications giant Verizon, has launched a "privacy-focused" search engine called OneSearch. With OneSearch, Verizon promises there will be no cookie tracking, no ad personalization, no profiling, no data-storing, and no data-sharing with advertisers.

With its default dark mode, OneSearch lets you know that Advanced Privacy Mode is activated. You can manually toggle this mode to the "off" position which returns a brighter interface, but with this setting deactivated you won't have access to privacy features such as search-term encryption. With Advanced Privacy Mode on, links to search results will only be shareable for an hour, after which time they will "self-destruct" and return an error to anyone who clicks on it. More broadly, the OneSearch interface is clean and fairly familiar to anyone who has used a search engine before. But at its core, it promises to show the same search results to everyone given that it's not tailored to the individual. In the OneSearch privacy policy, Verizon says it it will store a user's IP address, search query, and user agent on different servers so that it can't draw correlations between a user's specific location and the query that they've made.

"Verizon said that it will monetize its new search engine through advertising; however, the advertising won't be based on browsing history or data that personally identifies the individual -- it will only serve contextual advertisements based on each individual search," reports VentureBeat. OneSearch is currently available on desktop and mobile web, with mobile apps coming later this month.

Google announced last week the alternative search engines it will show to new Android users in the EU, with DuckDuckGo the most frequently offered choice and Bing tied for last place. From a report: EU citizens setting up Android devices from March 1 will given a choice of four search engines to use as their default, including Google. Whichever provider they chose will become the default for searches made in Chrome and through Android's home screen search box. A dedicated app for that provider will also be installed on their device.

Prominent figures from Jacob Gottlieb to Betsy DeVos got help from a reputation management firm that can bury image-sensitive Google results by placing flattering content on websites that masquerade as news outlets. The Wall Street Journal reports: Jacob Gottlieb was considering raising money for a hedge fund. One problem: His last one had collapsed in a scandal. While Mr. Gottlieb wasn't accused of wrongdoing, googling his name prominently surfaced news articles chronicling the demise of Visium Asset Management LP, which once managed $8 billion. The results also included articles about his top portfolio manager, who died by suicide days after he was indicted for insider trading in 2016, and Mr. Gottlieb's former brother-in-law, an employee of Visium who was convicted of securities fraud. Searches also found coverage of Mr. Gottlieb's messy divorce in New York's tabloids. So last year Mr. Gottlieb hired Status Labs, an Austin, Texas-based company specializing in so-called reputation management. Its tactic: a favorable news blitz to eclipse the negative stories.

Afterward, articles about him began to appear on websites that are designed to look like independent news outlets but are not. Most contained flattering information about Mr. Gottlieb, praising his investment acumen and philanthropy, and came up high in recent Google searches. Google featured some of the articles on Google News. His online makeover shows the steps some executives and public figures are taking to influence what comes up on the world's top search engine. It also illustrates that despite Google's promises to police misinformation, sites can still masquerade as news outlets and avoid Google's detection. Google removed five websites from Google News after The Wall Street Journal inquired about them. Google, owned by parent company Alphabet, said the sites violated its policies around deceptive practices. Google's news feature forbids "content that conceals or misrepresents sponsored content as independent, editorial content."

Using a divide-and-conquer approach that leverages the power of compressed sensing, computer scientists from Rice University and Amazon have shown they can slash the amount of time and computational resources it takes to train computers for product search and similar "extreme classification problems" like speech translation and answering general questions. Tech Xplore reports: In tests on an Amazon search dataset that included some 70 million queries and more than 49 million products, Shrivastava, Medini and colleagues showed their approach of using "merged-average classifiers via hashing," (MACH) required a fraction of the training resources of some state-of-the-art commercial systems. "Our training times are about 7-10 times faster, and our memory footprints are 2-4 times smaller than the best baseline performances of previously reported large-scale, distributed deep-learning systems," said Shrivastava, an assistant professor of computer science at Rice. Medini, a Ph.D. student at Rice, said product search is challenging, in part, because of the sheer number of products. "There are about 1 million English words, for example, but there are easily more than 100 million products online."

MACH takes a very different approach [than current training algorithms]. Shrivastava describes it with a thought experiment randomly dividing the 100 million products into three classes, which take the form of buckets. "I'm mixing, let's say, iPhones with chargers and T-shirts all in the same bucket," he said. "It's a drastic reduction from 100 million to three." In the thought experiment, the 100 million products are randomly sorted into three buckets in two different worlds, which means that products can wind up in different buckets in each world. A classifier is trained to assign searches to the buckets rather than the products inside them, meaning the classifier only needs to map a search to one of three classes of product. [...] In their experiments with Amazon's training database, Shrivastava, Medini and colleagues randomly divided the 49 million products into 10,000 classes, or buckets, and repeated the process 32 times. That reduced the number of parameters in the model from around 100 billion to 6.4 billion. And training the model took less time and less memory than some of the best reported training times on models with comparable parameters, including Google's Sparsely-Gated Mixture-of-Experts (MoE) model, Medini said. He said MACH's most significant feature is that it requires no communication between parallel processors. In the thought experiment, that is what's represented by the separate, independent worlds. The research will be presented this week at the 2019 Conference on Neural Information Processing Systems (NeurIPS 2019) in Vancouver.

Google has announced that it will stop indexing Flash content in Search as the internet prepares to bid a (not so fond) farewell to the multimedia software platform next year. From a report: "In web pages that contain Flash content, Google Search will ignore the Flash content," said Google engineering manager Dong-Hwi Lee in a blog post. "Google Search will stop indexing standalone SWF files." It is no secret that Adobe Flash is well and truly on its way out -- two years ago, a consortium of internet companies (including Adobe itself) committed to killing Flash by 2020. Preceding that, Steve Jobs' famous Thoughts on Flash letter from 2010 helped set the wheels in motion for the proprietary software's eventual demise, with the Apple cofounder citing numerous reasons why his company's hardware would not support Flash, including performance on mobile and poor security.

For Google's namesake search engine, delivering the right results is about understanding what people are asking for. And understanding that involves zeroing in on the meaningful keywords in a search query and ignoring the rest. Words like "a" and "the," for instance, can generally be safely ignored. From a report: The problem is that there are lots of searches where it's difficult for even a search engine as smart as Google to know how the words relate to each other and which ones matter. One example the company provides: If a user searches for "can you get medicine for someone pharmacy," the "someone" is absolutely critical, since it's shorthand for "someone other than myself." A person would likely infer that that; a traditional search algorithm, not so much. But now Google is rolling out an update to its English-language search engine designed to give it a deeper understanding of such subtle queries, which will let it deliver more relevant results. For the above search, results are now topped with a "featured snippet" involving the specific issue of picking up another person's prescription. (Previously, the snippet involved prescriptions but failed to address the specific gist of the query.) I attended a press preview at Google headquarters earlier this week, where some of company's search executives showed examples of the new algorithm's improved results and explained the new technology that went into them. And they set the bar high for expectations; VP of search Pandu Nayak called them "the single biggest change we've had in the last five years and perhaps one of the biggest since the beginning of the company."

"Where's the best place to hide a body? The second page of a Google search." The gallows humor shows that people rarely look beyond the first few results of a search, but Lee Griffin isn't laughing. From a report: In the 13 years since he co-founded British price comparison website GoCompare, the 41-year-old has tried to keep his company at the top of search results, doing everything from using a "For Dummies" guide in the early days to later hiring a team of engineers, marketers and mathematicians. That's put him on the front lines of a battle challenging the dominance of Alphabet's Google in the search market -- with regulators in the U.S. and across Europe taking a closer look. Most of the sales at GoCompare, which helps customers find deals on everything from car and travel insurance to energy plans, come from Google searches, making its appearance at the top critical. With Google -- whose search market share is more than 80% -- frequently changing its algorithms, buying ads has become the only way to ensure a top spot on a page. Companies like GoCompare have to outbid competitors for paid spots even when customers search for their brand name.

"Google's brought on as this thing that wanted to serve information to the world," Griffin said in an interview from the company's offices in Newport, Wales. "But actually what it's doing is to show you information that people have paid it to show you." GoCompare is far from the only one to suffer from Google's search dominance. John Lewis, a high-end British retailer, last month alluded to the rising cost of climbing up in Google search results. In the U.S., IAC/InterActive, which owns internet services like Tinder, and ride-hailing company Lyft have signaled Google's stranglehold on the market.

According to Abner Li from 9to5Google, Google is working on a new "Smart Screenshots" feature that integrates Google Lens abilities into the Google app's screenshot function. From the report: The Google app has long had an "Edit & share screenshots" ability where captures made within Search would reveal cropping and annotation tools. Meanwhile, Assistant has long maintained a "What's on my screen" capability that analyzes what you're currently viewing for search suggestions. Google app 10.61 reveals work on "Smart Screenshots" that combine those two features. Like before, a toolbar -- which interestingly uses a four-color light bar -- appears after you take a screenshot. A small preview is shown at the left with a pencil button overlaid. You can open the system share sheet, but the Google app also suggests a frequently used app.

The most interesting addition is Lens. "Exploring with Lens" could be intended as a "Screen search" replacement given that Lens is increasingly taking over visual lookup throughout first-party apps, like Chrome. After taking a capture, Smart Screenshots have an easy way to invoke Lens for search, OCR, and finding visually "similar items." The existing editing tools (Annotating, Cropping, and Sharing) will remain and this new functionality appears to even use the same settings toggle to enable. It's unclear if this functionality once live will again be limited to screenshots taken within Search, or if it will expand to be systemwide and invokable anywhere. A notification from the Google app could appear after capturing a screenshot.