An anonymous reader writes "CNet reports that 'Google now intends to deliver customized search results even to those searching its site without having signed into a Google account.' This may be what finally drives me to seriously experiment with cookie-free browsing. I consider non-personalized search results to be of value. They quasi-subconsciously give me a better perspective of the full range of information and ideas on the net. That, and I'm also a bit paranoid about a coming world with push-button infrastructure for personalized mis/disinformation."

Joe Quimby writes "Microsoft and Yahoo have finalized and executed their Web-search agreement after five months of deliberation, the companies announced Friday. Microsoft and Yahoo reached a revenue-sharing agreement in July to combine their search businesses. Under the 10-year agreement, Yahoo's Web search would be powered by Bing and Yahoo would retain most ad revenue from its site."

theodp writes "Newsweek's Dan Lyons doesn't know who will be the winner in Google and Microsoft's search battle, but that's not stopping him from picking a loser — consumers. As we head towards a world where some devices may be free or really cheap, consumers should prepare to be bombarded by ads or pay a premium to escape them. 'The sad truth is that Google and Microsoft care less about making cool products than they do about hurting each other,' concludes Lyons. 'Their fighting has little to do with helping customers and a lot to do with helping themselves to a bigger slice of the money we all spend to buy computers and surf the Internet. Microsoft wants to ruin Google's search business. Google wants to ruin Microsoft's OS business. At the end of the day, they both seem like overgrown nerdy schoolboys fighting over each other's toys.'"

theodp writes "CNN reports that for most of the past week, when someone did a Google image search for 'Michelle Obama,' one of the first images that came up was a picture of the First Lady altered to resemble a monkey. After being hit with a firestorm of criticism over the episode, Google first banned the site that posted the photo, saying it could spread malware. Then, when the image appeared on another site, Google displayed the photo in its search results, but displayed an apologetic Google ad above it. On Wednesday morning, the racially offensive image appeared to have been removed from any Google Image searches for 'Michelle Obama.' Google officials could not immediately be reached for comment." Update — 15:38 GMT by SS: A reader pointed out that this article from the Guardian says the image was de-listed simply because it was removed from the blog where it was hosted rather than by any "deliberate" action from Google.

boggis writes "Nicholas Kristof, a New York Times journalist, is calling for a boycott of Microsoft's Bing. They have censored search requests at the request of the Chinese Government (like certain others). The difference is that Bing has censored all searches done anywhere in simplified Chinese characters (the characters used in mainland China). This means that a Chinese speaker searching for Tiananmen anywhere in the world now gets the impression that it is just a lovely place to visit."

samzbest writes "According to ComScore's qSearch, Microsoft's retaliation against Google search, Bing, has gained significant market share, now facilitating close to 10% of US searches. That's a gain of two large points in five months."

angry tapir writes "Microsoft is rolling out some enhancements to its Bing search engine, including some that rely on computational information delivered by Wolfram Alpha. That means that people will be able to search for some complicated information, and the search engine will be able to compute the answers. In a blog post, Tracey Yao, program manager, and Pedro Silva, product manager at Microsoft, give some examples."

An anonymous reader brings word of a new application for PageRank, Google's link analysis algorithm: monitoring the food web in an ecosystem. A team of researchers found that a modified version of PageRank can predict with great accuracy which species are vital to the existence of others. Quoting: "Every species is embedded in a complex network of relationships with others. A single extinction can cascade into the loss of seemingly unrelated species. Investigating when this might happen using more conventional methods is complicated, as even in simple ecosystems, the number of combinations exceeds the number of atoms in the universe. So, it would be impossible to try them all. Co-author Dr. Stefano Allesina realized he could apply PageRank to the problem when he stumbled across an article in a journal of applied mathematics describing the Google algorithm. 'First of all, we had to reverse the definition of the algorithm. In PageRank, a web page is important if important pages point to it. In our approach, a species is important if it points to important species.'"

Slate is running a story about how searching the internet and keeping up with events through instant communication can fulfill biochemical needs within our brains. Research has shown that anticipation and simply "wanting" can stimulate dopamine production in the brain, and an internet full of answers plays right into that. Quoting: "For humans, this desire to search is not just about fulfilling our physical needs. Panksepp says that humans can get just as excited about abstract rewards as tangible ones. He says that when we get thrilled about the world of ideas, about making intellectual connections, about divining meaning, it is the seeking circuits that are firing. ... The dopamine circuits 'promote states of eagerness and directed purpose,' Panksepp writes. It's a state humans love to be in. So good does it feel that we seek out activities, or substances, that keep this system aroused — cocaine and amphetamines, drugs of stimulation, are particularly effective at stirring it."

bdcny7927 writes "Just as Bing is gaining popularity, some disturbingly pro-Microsoft and anti-Apple search results are rearing their ugly heads. Case in point: a search on Bing for the phrase, 'Why is Windows so expensive?' returned this as the top link: 'Why are Macs so expensive.' That's right. You're not hallucinating."

CWmike writes "Microsoft will pay Yahoo $50 million a year for three years and will hire at least 400 Yahoo employees as part of the companies' recent search agreement, according to a filing with the US Securities and Exchange Commission. Yahoo's form 8-K, which appeared online on Tuesday, reveals a few additional details about the agreement. The deal, announced last week, will mean that Microsoft's Bing search engine will power Yahoo's search site and Yahoo will sell premium search ad services for both companies. Five years into the 10-year agreement, Microsoft can opt out of the exclusive engagement for Yahoo's ad sales services, according to the filing. If it does, Yahoo will then keep 93 percent of the search revenue generated on sites owned and operated by Yahoo, instead of 88 percent. But Yahoo can also decide to remain the exclusive premium ad sales provider, in which case it will settle for an 83 percent share of the revenue. If Microsoft doesn't end the exclusive arrangement, Yahoo's share of the revenue will go up to 90 percent."

destinyland writes "The Chinese credit the 'human flesh search engine' for successfully locating 'the kitten killer of Hangzhou' from clues in her online video. But in February, the same force identified a teenage cat-abuser in Oklahoma — within 24 hours of his video's appearance on YouTube. 'Netizens are the new Jack Bauer,' argues one science writer, and with three billion potential detectives, 'attempts to hide will only add thrill to the chase.' But China's vigilantes ultimately turned their attention to China's Internet Propaganda Office, bypassing censorship of a director's personal information using social networks, including Twitter. The author suggests there's a new principle emerging in the online world: 'The Internet does not forget, does not forgive and cannot be stopped. Ever.'"

Hugh Pickens writes "Google encourages advertisers to purchase other companies' trademarks as targeted search terms, and they're expanding the practice into 190 countries. When Audrey Spangenberg typed the name of her small software company into Google and saw the ads of competitors that had paid Google to display their marketing messages whenever someone searched for FirePond, a registered trademark, she was furious. This week, her company filed a class-action suit against Google in federal court, saying that Google had infringed on her company's trademark, and challenged Google's policies on behalf of all trademark owners in the state. Legal experts said it was the first class-action suit against Google over the issue. Google's acceptance of such competitive uses of trademarks has irked many other companies, including the likes of American Airlines and Geico, who have filed suits against Google and settled them. Many brand owners say the practice abuses their brands, confuses customers and increases their cost of doing business. 'I know of several companies spending millions of dollars a year in payments to Google to make sure that their company is the very first sponsored link' on searches for their own names, said Terrence Ross, a partner at Gibson Dunn, who represented American Airlines in its suit against Google. 'It certainly smacks of a protection racket,'"

CWmike writes "Saying that its users are becoming increasingly sophisticated, Google has unveiled a list of new search technologies geared to help users 'slice and dice' their Google search results, along with a new tool to help them cull information instead of Web pages. Marissa Mayer, vice president of Google's Search Products, said of Search Options in a blog post, 'We have spent a lot of time looking at how we can better understand the wide range of information that's on the Web and quickly connect people to just the nuggets they need at that moment.' Google Squared, set to be released to users as part of its Google Labs program later this month, pulls up information from different sites and presents it in an organized manner."

explosivejared writes "Forbes is running a story discussing the verdict in the Pirate Bay case and its implications on file sharing, specifically with regard to Google. The article points out what most people on Slashdot already realize: Google provides essentially the same service that the Pirate Bay does. The Pirate Bay case may be far from over, accounting for appeals, but the Pirate Bay's assumption of being unchallengeable was shattered. The article raises the question of whether or not Google is untouchable in the matter. The story is quick to point out how the situation resembles a futile game of cat-and-mouse, but given how the Pirate Bay's confidence was ultimately broken, is Google beyond reproach?"

An anonymous reader writes "The Guardian reports that Microsoft and Yahoo are talking about a search engine partnership as they desperately try to come up with something, anything, to take on Google. 'Although there is no suggestion that Microsoft's failed bid will be resurrected, the two companies are believed to be discussing ways they can link up to combat the growing power of their chief rival, Google. Quoting sources close to the discussions, the authoritative Dow Jones All Things Digital blog said that "the talks between the pair are preliminary and wide-ranging."'"

dowlingw writes "It looks like for the moment at least, all Google results are failing the malware checks and being listed with a warning 'This site may harm your computer,' including all pages from Google themselves. Users trying to visit pages at search results will only be able to proceed via manual manipulation of the search result link to remove the Google click-through (which is also broken). Until Google fixes this bug, it looks Google web search is useless." Update: 01/31 at 15:16 GMT by SS: The problem now appears to be fixed.
Update: 01/31 at 22:01 GMT by KD : Google has now posted an explanation, apologizing and taking responsibility for the "human error" that led to the problem.

rsmiller510 writes "In a wide-ranging interview with Tech Crunch's Michael Arrington on Wednesday at Le Web in Paris, Google's Marissa Mayer talked about all things Google, but what I found most interesting was when the conversation turned toward the future of search. Mayer said the key to the future of search lies in personalization. ... Mayer said in the future, Google (and presumably other search tools) will understand more about the user and be able to deliver more relevant information based on that knowledge. 'We think that when you look at the winning search engine in 2020 and what traits it's likely to have, we think the one thing that will be true is that it will understand more about you the user.'" Video of the interview with Mayer is available at Tech Crunch. The personalization of search content focuses mainly on SearchWiki, which we discussed when it went live last month. The Register has a more cynical take on the discussion, seizing on comments by Mayer which indicated Google employees may evaluate SearchWiki's user ratings and use them to make "obvious changes" to search results for everyone.

bahstid writes "As the year comes to a close, it's time to look at the big events, memorable moments and emerging trends that captivated us in 2008. As it happens, studying the aggregation of the billions of search queries that people type into the Google search box gives us a glimpse into the zeitgeist — the spirit of the times. While the global aggregated results are what one might expect, the breakdown by country is filled with 'hotmail,' 'yahoo' and 'facebook,' indicating that in 2008 your average user still hasn't quite grasped this address bar thing." This year's focus on the US presidential election and the economic crisis made for some interesting trends. It also seems that many Americans frequently checked their Facebook profile while watching American Idol and wondering who Sarah Palin was.

Linux Blog writes "The Google-Yahoo advertising deal has been rejected by the Department of Justice, and Google has pulled the plug on a search-ad partnership with Yahoo that would have given Yahoo major new revenue, but that raised antitrust concerns. Now, Yahoo has said the 'For Sale' sign is still on its front lawn and that Microsoft should buy the company. The internet portal's co-founder and CEO Jerry Yang made this comment despite the fact Yahoo rejected a $33 a share offer from Microsoft back in May. What a huge loss for the share holders. Microsoft was quick to respond that their buyout efforts were a thing of the past, but left the door open to a search partnership."