Google says it has begun requiring users to turn on JavaScript, the widely-used programming language to make web pages interactive, in order to use Google Search. From a report: In an email to TechCrunch, a company spokesperson claimed that the change is intended to "better protect" Google Search against malicious activity, such as bots and spam, and to improve the overall Google Search experience for users. The spokesperson noted that, without JavaScript, many Google Search features won't work properly, and that the quality of search results tends to be degraded.

Apple has no plans to develop its own search engine despite potential restrictions on its lucrative revenue-sharing deal with Google, citing billions in required investment and rapidly evolving AI technology as key deterrents, according to a court filing [PDF].

In a declaration filed with the U.S. District Court in Washington, Apple Senior Vice President Eddy Cue said creating a search engine would require diverting significant capital and employees, while recent AI developments make such an investment "economically risky."

Apple received approximately $20 billion from Google in 2022 under a deal that makes Google the default search engine on Safari browsers. This arrangement is now under scrutiny in the U.S. government's antitrust case against Google.

Cue said Apple lacks the specialized professionals and infrastructure needed for search advertising, which would be essential for a viable search engine. While Apple operates niche advertising like the App Store, search advertising is "outside of Apple's core expertise," he said. Building a search advertising business would also need to be balanced against Apple's privacy commitments, according to his declaration.

9to5Google's Ben Schoon reports: Google has introduced a new feature on iOS that injects links on third-party websites that take users back to Google Search. Recently, Google announced new "Page Annotations" within the Google app on iOS. This feature, as Google explains, "extracts interesting entities from the webpage and highlights them in line." Effectively, it creates links on a website that you've opened through Google's browser that the website's owner did not put there. The links, when clicked, then perform a search on Google for that subject and open the search in a pop-up window on top of the third-party website.

The feature, Google says, will offer an opt-out for website owners through a form. It's pointed out by SERoundTable that opting out can take up to 30 days, while the feature is live now. Further reading: US Says Google Is an Ad Tech Monopolist, in Closing Arguments

In a 23-page document (PDF) filed late Wednesday, U.S. regulators asked a federal judge to break up Google after a court found the tech giant of maintaining an abusive monopoly through its dominant search engine. As punishment, the DOJ calls for a sale of Google's Chrome browser and restrictions to prevent Android from favoring its own search engine. The Associated Press reports: Although regulators stopped short of demanding Google sell Android too, they asserted the judge should make it clear the company could still be required to divest its smartphone operating system if its oversight committee continues to see evidence of misconduct. [...] The Washington, D.C. court hearings on Google's punishment are scheduled to begin in April and Mehta is aiming to issue his final decision before Labor Day. If [U.S. District Judge Amit Mehta] embraces the government's recommendations, Google would be forced to sell its 16-year-old Chrome browser within six months of the final ruling. But the company certainly would appeal any punishment, potentially prolonging a legal tussle that has dragged on for more than four years.

Besides seeking a Chrome spinoff and a corralling of the Android software, the Justice Department wants the judge to ban Google from forging multibillion-dollar deals to lock in its dominant search engine as the default option on Apple's iPhone and other devices. It would also ban Google from favoring its own services, such as YouTube or its recently-launched artificial intelligence platform, Gemini. Regulators also want Google to license the search index data it collects from people's queries to its rivals, giving them a better chance at competing with the tech giant. On the commercial side of its search engine, Google would be required to provide more transparency into how it sets the prices that advertisers pay to be listed near the top of some targeted search results. The measures, if they are ordered, threaten to upend a business expected to generate more than $300 billion in revenue this year. "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

Google has warned websites they will be penalized for hosting marketing content designed to exploit search rankings, regardless of whether they created or outsourced the material. The crackdown on so-called "parasite SEO" targets websites that leverage their search rankings to promote unrelated content, such as news sites hiding shopping coupon codes or educational platforms publishing affiliate marketing material.

Chris Nelson from Google's search quality team said the policy applies even when content involves "white label services, licensing agreements, partial ownership agreements, and other complex business arrangements." The move follows Google's March announcement targeting site reputation abuse, which gained attention after Sports Illustrated was found publishing AI-generated product reviews through third-party marketing firm AdVon Commerce.

An anonymous reader shares a report: As Meta tries to keep up with OpenAI in developing AI, the Facebook owner is working on a search engine [non-paywalled link] that crawls the web to provide conversational answers about current events to people using its Meta AI chatbot.

In doing so, Meta hopes to lower its reliance on Google Search and Microsoft's Bing, which currently provide information about news, sports and stocks to people using Meta AI, according to a person who has spoken with the search engine team. It could also give Meta a backup option if Google or Microsoft withdrew from these arrangements, according to a person who has been involved with the strategy.

Google's grip on the nearly $300 billion search advertising business is loosening. From a report: For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings -- fueled by the rise of artificial intelligence and social video -- threaten to reshape the landscape. TikTok, the wildly popular short-form video platform, has recently started allowing brands to target ads based on users' search queries -- a direct challenge to Google's core business.

Perplexity, an AI search startup backed by Jeff Bezos, plans to introduce ads later this month under its AI-generated answers. Until now, it has made revenue mostly from a $20-a-month subscription offering that grants access to more-powerful AI technology. The new initiatives add to the pressure on Google from the rise of Amazon.com, which has taken a chunk of search ad spending. Many consumers begin product searches on the e-commerce platform.

Google's share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade, according to the research firm eMarketer. Amazon is expected to have 22.3% of the market this year, with 17.6% growth, compared with Google's 50.5% share and its 7.6% growth.

Google said in a blog post today it will begin labeling AI-generated and AI-edited image search results later this year. Digital Trends reports: The company will flag such content through the "About this image" window and it will be applied to Search, Google Lens, and Android's Circle to Search features. Google is also applying the technology to its ad services and is considering adding a similar flag to YouTube videos, but will "have more updates on that later in the year," per the announcement post.

Google will rely on Coalition for Content Provenance and Authenticity (C2PA) metadata to identify AI-generated images. That's an industry group Google joined as a steering committee member earlier in the year. This "C2PA metadata" will be used to track the image's provenance, identifying when and where an image was created, as well as the equipment and software used in its generation.

Privacy removal services fail to effectively scrub personal data from people-search websites, a Consumer Reports (CR) study [PDF] revealed Thursday. The four-month investigation found these services eliminated only 35% of volunteers' identifying information profiles across 13 people-search sites. Manual opt-outs proved most effective, removing 70% of profiles within a week.

Google's payments to make its search engine the default on smartphone web browsers violates US antitrust law, a federal judge ruled Monday, handing a key victory to the Justice Department. From a report: Judge Amit Mehta in Washington said that the Alphabet unit's $26 billion in payments effectively blocked any other competitor from succeeding in the market. Antitrust enforcers alleged that Google has illegally maintained a monopoly over online search and related advertising. The government said that Google has paid Apple, Samsung and others billions over decades for prime placement on smartphones and web browsers. This default position has allowed Google to build up the most-used search engine in the world, and fueled more than $300 billion in annual revenue largely generated by search ads.

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. "When reported AI deepfakes are identified, Google Search will automatically filter out related search results that might pop up in the future so users won't have to repeatedly report similar images or duplicates of an image to Google," reports PCMag. Additionally, Google will demote sites repeatedly hosting non-consensual deepfakes and aims to differentiate between consensual and non-consensual explicit content. From the report: Google says its Search algorithm update will lower the chances of explicit deepfakes appearing in Search. The search engine will also attempt to differentiate between real sexually explicit content made consensually (such as adult film stars' work, for example) and AI-generated media made without the person's consent. But Google says doing this is a "technical challenge," so these efforts may not be entirely accurate or effective. Regardless, Google claims that the changes it's already made to Search have reduced the resurfacing of such deepfakes by more than 70%. "With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake images," Google said.

Google is now the only search engine that can surface results from Reddit, making one of the web's most valuable repositories of user generated content exclusive to the internet's already dominant search engine. 404 Media: If you use Bing, DuckDuckGo, Mojeek, Qwant or any other alternative search engine that doesn't rely on Google's indexing and search Reddit by using "site:reddit.com," you will not see any results from the last week.

DuckDuckGo is currently turning up seven links when searching Reddit, but provides no data on where the links go or why, instead only saying that "We would like to show you a description here but the site won't allow us." Older results will still show up, but these search engines are no longer able to "crawl" Reddit, meaning that Google is the only search engine that will turn up results from Reddit going forward. Searching for Reddit still works on Kagi, an independent, paid search engine that buys part of its search index from Google. The news shows how Google's near monopoly on search is now actively hindering other companies' ability to compete at a time when Google is facing increasing criticism over the quality of its search results. The news follows Google signing a $60 million deal with Reddit early this year to use the social network's content to train its LLMs.

Google is discontinuing its experimental Notes feature in Search Labs, the company confirmed on Wednesday. The feature, launched in November, allowed users to add comments and tips to search results and Discover content. It aimed to create a community-driven platform within Google's ecosystem, similar to social media forums.

Google is switching back to pagination for its search results, abandoning the continuous scroll feature introduced in 2022 for desktop and 2021 for mobile. The change, effective immediately for desktop users, aims to improve search result loading speeds, Google said, adding that infinite scrolling did not significantly enhance user satisfaction. Mobile users will see the change in coming months.

Google pays Reddit $60 million a year to train its AI on posts on Reddit, and it looks like Google's AI is now pulling directly from the dregs of the internet. Google's AI overview for "cheese not sticking to pizza" is brilliant information it got from an 11-year-old Reddit post.