Google has begun testing sponsored ads inside its Gemini-powered AI Mode, placing labeled "sponsored" links at the bottom of AI-generated responses. Engadget reports: [A] Google spokesperson says the result shown is akin to similar tests it's been running this year. "People seeing ads in AI Mode in the wild is simply part of Google's ongoing tests, which we've been running for several months," the spokesperson said. The push to start offering ads in AI Mode was announced in May. The company also told 9to5Google that there are no current plans to fully update AI Mode to incorporate ads. For now, the software seems to be prioritizing organic links over sponsored links, but we all know how insidious ads can be once the floodgates open...

LinkedIn is rolling out an AI-powered people search tool that lets users find connections by describing what they need instead of relying on names or titles. For example, you can enter a more descriptive search, such as "Northwestern alumni who work in entertaining marketing," or even pose a question, like "Who can help me understand the US work visa system." The Verge reports: LinkedIn senior director of product management Rohan Rajiv tells The Verge that the platform will rank results based on the connections you might have with someone, as well as their relevance to your search. [...] LinkedIn is rolling out AI-powered people search to Premium users in the US starting today, but the platform plans on bringing it to all users soon.

Google has delisted over 749 million URLs from Anna's Archive, a shadow library and meta-search engine for pirated books, representing 5% of all copyright takedown requests ever filed with the company. TorrentFreak reports: Google's transparency report reveals that rightsholders asked Google to remove 784 million URLs, divided over the three main Anna's Archive domains. A small number were rejected, mainly because Google didn't index the reported links, resulting in 749 million confirmed removals. The comparison to sites such as The Pirate Bay isn't fair, as Anna's Archive has many more pages in its archive and uses multiple country-specific subdomains. This means that there's simply more content to take down. That said, in terms of takedown activity, the site's three domain names clearly dwarf all pirate competition.

Since Google published its first transparency report in May 2012, rightsholders have flagged 15.1 billion allegedly infringing URLs. That's a staggering number, but the fact that 5% of the total targeted Anna's Archive URLs is remarkable. Penguin Random House and John Wiley & Sons are the most active publishers targeting the site, but they are certainly not alone. According to Google data, more than 1,000 authors or publishers have sent DMCA notices targeting Anna's Archive domains. Yet, there appears to be no end in sight. Rightsholders are reporting roughly 10 million new URLs per week for the popular piracy library, so there is no shortage of content to report.

Critics are denouncing Tuesday's antitrust remedies ruling against Google, calling them inadequate to restore search market competition. DuckDuckGo said the court's decision allows Google to continue using its monopoly to hold back competitors in AI search.

The Open Markets Institute called it "pure judicial cowardice" that leaves Google's power "almost fully intact." Senator Amy Klobuchar said the limited remedies demonstrate why Congress needs to pass legislation stopping dominant platforms from preferencing their own products. The News/Media Alliance criticized Judge Amit Mehta for failing to address Google forcing publishers to provide content for AI offerings to remain in search results.

A federal judge spared Google from the harshest penalties in its antitrust case. The search giant can keep Chrome and avoid breaking up Android, but it has been barred from exclusive contracts and ordered to limit data sharing with rivals. CNBC reports: U.S. District Judge Amit Mehta ruled against the most severe consequences that were proposed by the U.S. Department of Justice, including selling off its Chrome browser, which provides data that helps its advertising business deliver targeted ads. "Google will not be required to divest Chrome; nor will the court include a contingent divestiture of the Android operating system in the final judgment," the decision stated. "Plaintiffs overreached in seeking forced divesture of these key assets, which Google did not use to effect any illegal restraints."

The company can make payments to preload products, but it cannot have exclusive contracts, the decision stated. The DOJ asked Google to stop the practice of "compelled syndication," which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones. [...] The judge ordered the parties to meet by September 10th for the final judgement.

"Google will not be barred from making payments or offering other consideration to distribution partners for preloading or placement of Google Search, Chrome, or its GenAI products. Cutting off payments from Google almost certainly will impose substantial -- in some cases, crippling -- downstream harms to distribution partners, related markets, and consumers, which counsels against a broad payment ban." [...] Google said it will appeal the ruling, which would delay any potential penalties. Mehta ruled Tuesday that Google will have to make available certain search index data and user interaction data though "not ads data." The court narrowed the datasets Google will be required to share and said they must occur on "ordinary commercial terms that are consistent with Google's current syndication services."

An anonymous reader quotes a report from PYMNTS: Artificial intelligence startup Perplexity has announced a new subscription program called Comet Plus that it said gives users access to premium content from trusted publishers and journalists, while providing publishers with a better compensation model. "Comet Plus transforms how publishers are compensated in the AI age," the company said in a Monday blog post. "As users demand a better internet in the age of AI, it's time for a business model to ensure that publishers and journalists benefit from their contributions to a better internet."

Comet Plus is included in Perplexity's Pro and Max memberships and is available as a standalone subscription for $5 per month. Perplexity introduced its Comet AI-powered browser in July, saying the tool lets users answer questions and carry out tasks and research from a single interface. Bloomberg reported Monday that Perplexity has allocated $42.5 million for a revenue sharing program that compensates publishers when their content is used by its Comet browser or AI assistant. The program will use funds that come from Comet Plus and will deliver 80% of the revenue to publishers, with Perplexity getting the other 20%, the report said, citing an interview with Perplexity CEO Aravind Srinivas. "AI is helping to create a better internet, but publishers still need to get paid," Srinivas said in the report. "Sowe think this is actually the right solution, and we're happy to make adjustments along the way."

Google is rolling out a new feature called "Preferred Sources" in the U.S. and India, which allows users to select their preferred choice of news sites and blogs to be shown in the Top Stories section of Google's search results. From a report: Enabling this feature means you will see more content from the sites you like, the company says. When users search for a particular topic, they will see a "star" icon next to the Top Stories section. They can tap on that icon and start adding sources by searching for them. Once you select the sources, you can refresh the results to see more content from your selected sources. Google said that for some queries, users will also see a separate "From your sources" section below the Top Stories section.

Google says total organic click volume from its search engine to websites has remained ""relatively stable year-over-year" despite the introduction of AI Overviews, contradicting third-party reports of dramatic traffic declines. The company reports average click quality has increased, with users less likely to immediately return to search results after clicking through to websites. Google attributes stable traffic patterns to users conducting more searches and asking longer, more complex questions since AI features launched, while AI Overviews display more links per page than traditional results.

Reddit wants to become a full-fledged search engine, leveraging its vast repository of human-generated content and expanding its AI-powered Reddit Answers tool. In its latest note (PDF) to investors, CEO Steve Huffman says the company is "concentrating our resources on the areas that will drive results for our most pressing needs," including "making Reddit a go-to search engine." The Verge reports: Huffman says that "every week, hundreds of millions of people come to Reddit looking for advice, and we're turning more of that intent into active users of Reddit's native search." Reddit's core search has more than 70 million weekly active unique users -- Reddit overall averages 416.4 million weekly active unique users -- and Reddit Answers, the platform's AI search tool that it launched in December, has 6 million weekly users, up from 1 million weekly users in the first quarter of this year. To continue to build out search, Reddit is "expanding Reddit Answers globally, integrating it more deeply into the core search experience, and making search a central feature across Reddit," Huffman says.

Journalist Jack Poulson accidentally discovered that Google had completely removed two of his articles from search results after someone exploited a vulnerability in the company's Refresh Outdated Content tool.

The security flaw allowed malicious actors to de-list specific web pages by submitting URLs with altered capitalization to Google's recrawling system. When Google attempted to index these modified URLs, the system received 404 errors and subsequently removed all variations of the page from search results, including the original legitimate articles.

The affected stories concerned tech CEO Delwin Maurice Blackman's 2021 arrest on felony domestic violence charges. In a statement to 404 Media, Google confirmed the vulnerability and said it had deployed a fix for the issue.

Google users click on fewer website links when the search engine displays AI-generated summaries at the top of results pages, according to new research from the Pew Research Center. The study analyzed browsing data from 900 U.S. adults and found users clicked on traditional search result links during 8% of visits when an AI summary appeared, compared to 15% of visits without summaries.

Users also rarely clicked on sources cited within the AI summaries themselves, doing so in just 1% of visits. The research found that 58% of respondents conducted at least one Google search in March 2025 that produced an AI summary, and users were more likely to end their browsing session entirely after encountering pages with AI summaries compared to traditional search results.

Google has unveiled a major overhaul of its search engine with the introduction of A.I. Mode -- a new feature that works like a chatbot, enabling users to ask follow-up questions and receive detailed, conversational answers. Announced at the I/O 2025 conference, the feature is now being rolled out to all Search users in the U.S. Engadget reports: Google first began previewing AI Mode with testers in its Labs program at the start of March. Since then, it has been gradually rolling out the feature to more people, including in recent weeks regular Search users. At its keynote today, Google shared a number of updates coming to AI Mode as well, including some new tools for shopping, as well as the ability to compare ticket prices for you and create custom charts and graphs for queries on finance and sports.

For the uninitiated, AI Mode is a chatbot built directly into Google Search. It lives in a separate tab, and was designed by the company to tackle more complicated queries than people have historically used its search engine to answer. For instance, you can use AI Mode to generate a comparison between different fitness trackers. Before today, the chatbot was powered by Gemini 2.0. Now it's running a custom version of Gemini 2.5. What's more, Google plans to bring many of AI Mode's capabilities to other parts of the Search experience.

Looking to the future, Google plans to bring Deep Search, an offshoot of its Deep Research mode, to AI Mode. [...] Another new feature that's coming to AI Mode builds on the work Google did with Project Mariner, the web-surfing AI agent the company began previewing with "trusted testers" at the end of last year. This addition gives AI Mode the ability to complete tasks for you on the web. For example, you can ask it to find two affordable tickets for the next MLB game in your city. AI Mode will compare "hundreds of potential" tickets for you and return with a few of the best options. From there, you can complete a purchase without having done the comparison work yourself. [...] All of the new AI Mode features Google previewed today will be available to Labs users first before they roll out more broadly.

An anonymous reader quotes a report from Bloomberg: While using website data to build a Google Search topped with artificial intelligence-generated answers, an Alphabet executive acknowledged in an internal document that there was an alternative way to do things: They could ask web publishers for permission, or let them directly opt out of being included. But giving publishers a choice would make training AI models in search too complicated, the company concludes in the document, which was unearthed in the company's search antitrust trial.

It said Google had a "hard red line" and would require all publishers who wanted their content to show up in the search page to also be used to feed AI features. Instead of giving options, Google decided to "silently update," with "no public announcement" about how they were using publishers' data, according to the document, written by Chetna Bindra, a product management executive at Google Search. "Do what we say, say what we do, but carefully." "It's a little bit damning," said Paul Bannister, the chief strategy officer at Raptive, which represents online creators. "It pretty clearly shows that they knew there was a range of options and they pretty much chose the most conservative, most protective of them -- the option that didn't give publishers any controls at all."

For its part, Google said in a statement to Bloomberg: "Publishers have always controlled how their content is made available to Google as AI models have been built into Search for many years, helping surface relevant sites and driving traffic to them. This document is an early-stage list of options in an evolving space and doesn't reflect feasibility or actual decisions." They added that Google continually updates its product documentation for search online.

Google's stalwart search button has a new neighbor: AI Mode. From a report: The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the "I'm Feeling Lucky" widget. The new feature, though not widely available yet, is being tested in a location where Google rarely makes changes.

Google has pushed back against Apple executive Eddy Cue's testimony that Safari searches declined last month, asserting it continues "to see overall query growth in Search" with "an increase in total queries coming from Apple's devices and platforms."

The statement comes as Apple's Senior VP revealed under oath that the company is "actively looking at" revamping Safari to focus on AI-powered search engines, potentially threatening the estimated $20 billion-a-year deal making Google the default search provider on Apple devices.

Cue testified that AI search providers including OpenAI, Perplexity, and Anthropic will "eventually replace standard search engines." Google, in its response, pointed to ongoing enhancements to its search product, noting users are "accessing it for new things and in new ways, whether from browsers or the Google app, using their voice or Google Lens."