Google's grip on the nearly $300 billion search advertising business is loosening. From a report: For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings -- fueled by the rise of artificial intelligence and social video -- threaten to reshape the landscape. TikTok, the wildly popular short-form video platform, has recently started allowing brands to target ads based on users' search queries -- a direct challenge to Google's core business.

Perplexity, an AI search startup backed by Jeff Bezos, plans to introduce ads later this month under its AI-generated answers. Until now, it has made revenue mostly from a $20-a-month subscription offering that grants access to more-powerful AI technology. The new initiatives add to the pressure on Google from the rise of Amazon.com, which has taken a chunk of search ad spending. Many consumers begin product searches on the e-commerce platform.

Google's share of the U.S. search ad market is expected to drop below 50% next year for the first time in over a decade, according to the research firm eMarketer. Amazon is expected to have 22.3% of the market this year, with 17.6% growth, compared with Google's 50.5% share and its 7.6% growth.

Google said in a blog post today it will begin labeling AI-generated and AI-edited image search results later this year. Digital Trends reports: The company will flag such content through the "About this image" window and it will be applied to Search, Google Lens, and Android's Circle to Search features. Google is also applying the technology to its ad services and is considering adding a similar flag to YouTube videos, but will "have more updates on that later in the year," per the announcement post.

Google will rely on Coalition for Content Provenance and Authenticity (C2PA) metadata to identify AI-generated images. That's an industry group Google joined as a steering committee member earlier in the year. This "C2PA metadata" will be used to track the image's provenance, identifying when and where an image was created, as well as the equipment and software used in its generation.

Privacy removal services fail to effectively scrub personal data from people-search websites, a Consumer Reports (CR) study [PDF] revealed Thursday. The four-month investigation found these services eliminated only 35% of volunteers' identifying information profiles across 13 people-search sites. Manual opt-outs proved most effective, removing 70% of profiles within a week.

Google's payments to make its search engine the default on smartphone web browsers violates US antitrust law, a federal judge ruled Monday, handing a key victory to the Justice Department. From a report: Judge Amit Mehta in Washington said that the Alphabet unit's $26 billion in payments effectively blocked any other competitor from succeeding in the market. Antitrust enforcers alleged that Google has illegally maintained a monopoly over online search and related advertising. The government said that Google has paid Apple, Samsung and others billions over decades for prime placement on smartphones and web browsers. This default position has allowed Google to build up the most-used search engine in the world, and fueled more than $300 billion in annual revenue largely generated by search ads.

Google is updating its search algorithm and removal request process to make it easier for victims to combat unwanted sexually explicit AI deepfakes. "When reported AI deepfakes are identified, Google Search will automatically filter out related search results that might pop up in the future so users won't have to repeatedly report similar images or duplicates of an image to Google," reports PCMag. Additionally, Google will demote sites repeatedly hosting non-consensual deepfakes and aims to differentiate between consensual and non-consensual explicit content. From the report: Google says its Search algorithm update will lower the chances of explicit deepfakes appearing in Search. The search engine will also attempt to differentiate between real sexually explicit content made consensually (such as adult film stars' work, for example) and AI-generated media made without the person's consent. But Google says doing this is a "technical challenge," so these efforts may not be entirely accurate or effective. Regardless, Google claims that the changes it's already made to Search have reduced the resurfacing of such deepfakes by more than 70%. "With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake images," Google said.

Google is now the only search engine that can surface results from Reddit, making one of the web's most valuable repositories of user generated content exclusive to the internet's already dominant search engine. 404 Media: If you use Bing, DuckDuckGo, Mojeek, Qwant or any other alternative search engine that doesn't rely on Google's indexing and search Reddit by using "site:reddit.com," you will not see any results from the last week.

DuckDuckGo is currently turning up seven links when searching Reddit, but provides no data on where the links go or why, instead only saying that "We would like to show you a description here but the site won't allow us." Older results will still show up, but these search engines are no longer able to "crawl" Reddit, meaning that Google is the only search engine that will turn up results from Reddit going forward. Searching for Reddit still works on Kagi, an independent, paid search engine that buys part of its search index from Google. The news shows how Google's near monopoly on search is now actively hindering other companies' ability to compete at a time when Google is facing increasing criticism over the quality of its search results. The news follows Google signing a $60 million deal with Reddit early this year to use the social network's content to train its LLMs.

Google is discontinuing its experimental Notes feature in Search Labs, the company confirmed on Wednesday. The feature, launched in November, allowed users to add comments and tips to search results and Discover content. It aimed to create a community-driven platform within Google's ecosystem, similar to social media forums.

Google is switching back to pagination for its search results, abandoning the continuous scroll feature introduced in 2022 for desktop and 2021 for mobile. The change, effective immediately for desktop users, aims to improve search result loading speeds, Google said, adding that infinite scrolling did not significantly enhance user satisfaction. Mobile users will see the change in coming months.

Google pays Reddit $60 million a year to train its AI on posts on Reddit, and it looks like Google's AI is now pulling directly from the dregs of the internet. Google's AI overview for "cheese not sticking to pizza" is brilliant information it got from an 11-year-old Reddit post.

An anonymous reader quotes a report from Ars Technica: It's amazing, and a little sad, to think that something created in 1989 that changed how people used and viewed the then-nascent Internet had nearly vanished by 2024. Nearly, that is, because the dogged researchers and enthusiasts at The Serial Port channel on YouTube have found what is likely the last existing copy of Archie. Archie, first crafted by Alan Emtage while a student at McGill University in Montreal, Quebec, allowed for the searching of various "anonymous" FTP servers around what was then a very small web of universities, researchers, and government and military nodes. It was groundbreaking; it was the first echo of the "anything, anywhere" Internet to come. And when The Serial Port went looking, it very much did not exist.

While Archie would eventually be supplanted by Gopher, web portals, and search engines, it remains a useful way to index FTP sites and certainly should be preserved. The Serial Port did this, and the road to get there is remarkable and intriguing. You are best off watching the video of their rescue, along with its explanatory preamble. But I present here some notable bits of the tale, perhaps to tempt you into digging further.

An anonymous reader shares a report: After launching a feature that adds more AI junk than ever to search results, Google is experimenting with a radical new feature that lets users see only the results they were looking for, in the form of normal text links. As in, what most people actually use Google for. "We've launched a new 'Web' filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos," the official Google Search Liaison Twitter account, run by Danny Sullivan, posted on Tuesday. The option will appear at the top of search results, under the "More" option.

"We've added this after hearing from some that there are times when they'd prefer to just see links to web pages in their search results, such as if they're looking for longer-form text documents, using a device with limited internet access, or those who just prefer text-based results shown separately from search features," Sullivan wrote. "If you're in that group, enjoy!" Searching Google has become a bloated, confusing experience for users in the last few years, as it's gradually started prioritizing advertisements and sponsored results, spammy affiliate content, and AI-generated web pages over authentic, human-created websites.

Google is shaking up Search. On Tuesday, the company announced big new AI-powered changes to the world's dominant search engine at I/O, Google's annual conference for developers. From a report: With the new features, Google is positioning Search as more than a way to simply find websites. Instead, the company wants people to use its search engine to directly get answers and help them with planning events and brainstorming ideas. "[With] generative AI, Search can do more than you ever imagined," wrote Liz Reid, vice president and head of Google Search, in a blog post. "So you can ask whatever's on your mind or whatever you need to get done -- from researching to planning to brainstorming -- and Google will take care of the legwork."

Google's changes to Search, the primary way that the company makes money, are a response to the explosion of generative AI ever since OpenAI's ChatGPT released at the end of 2022. [...] Starting today, Google will show complete AI-generated answers in response to most search queries at the top of the results page in the US. Google first unveiled the feature a year ago at Google I/O in 2023, but so far, anyone who wanted to use the feature had to sign up for it as part of the company's Search Labs platform that lets people try out upcoming features ahead of their general release. Google is now making AI Overviews available to hundreds of millions of Americans, and says that it expects it to be available in more countries to over a billion people by the end of the year.

Google is making its last attempt to fight back against a historic effort by the US Department of Justice to break the tech giant's grip on online search, as the most significant antitrust trial in 25 years comes to a close in Washington. From a report: A federal court in Washington began hearing closing arguments on Thursday after a 10-week trial in which the DoJ accused Alphabet, the parent company of Google, of suppressing search rivals by paying tens of billions annually for anti-competitive agreements with wireless carriers, browser developers and device manufacturers. During the hearing on Thursday, John Schmidtlein, a lawyer from Williams & Connolly representing Google, sought to push back on claims that it had hindered rivals' efforts to gain a foothold in online search, and argued that users had plenty of alternatives.

Unsealed court documents revealed this week that Alphabet paid Apple $20bn in 2022 alone to be the default search engine for its iPhone and Safari browser on its other devices. "Google winning agreements because it has a better product is not a harm to the competitive process, even if it gives it scale to improve its product," Schmidtlein told the court. A lawyer for the government, Kenneth Dintzer, told the court that Google's "anti-competitive conduct harms competition and is self perpetuating." Defaults "are a powerful way to drive searches, otherwise Google wouldn't pay billions of dollars for them," he added.

Amit Mehta, the judge hearing the case, noted that search "today looks a lot different than it didâ 10 to 15 years ago. He pushed back on the DoJ's contention that the quality of search had suffered due to the lack of competition, although he also noted that only two "substantial competitors" had entered the search market in the past decade. "Doesn't that tell us all we need to know in terms of barriers of entry," he asked.

An anonymous reader quotes a report from the Financial Times: Google is considering charging for new "premium" features powered by generative artificial intelligence, in what would be the biggest ever shake-up of its search business. The proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising business, almost a year and a half after the debut of ChatGPT. Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans. Engineers are developing the technology needed to deploy the service but executives have not yet made a final decision on whether or when to launch it, one of the people said. Google's traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers. But charging would represent the first time that Google -- which for many years offered free consumer services funded entirely by advertising -- has made people pay for enhancements to its core search product. "For years, we've been reinventing Search to help people access information in the way that's most natural to them," said Google. "With our generative AI experiments in Search, we've already served billions of queries, and we're seeing positive Search query growth in all of our major markets. We're continuing to rapidly improve the product to serve new user needs."

It added: "We don't have anything to announce right now."

Search Engine Land: Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a "subset of queries, on a small percentage of search traffic in the U.S.," a Google spokesperson told Search Engine Land.