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+ - Google Blurring Distinction Between Ads, Organic Search Results->

Submitted by jfruh
jfruh (300774) writes "For years, paid links returned from Google search queries have been set off from 'real' search results by their placement on the page and by a colored background. But some users have begun to see a different format for these ads: a tiny yellow button that reads 'AD' at the end of the link is the only distinguishing feature. Google is notoriously close-mouthed about this sort of thing, but it may begin rolling the new format out to more users soon. 'Does Google want to increase its click-through rates as much as possible? Yes,' said a VP at one digital marketing agency.""
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Google Blurring Distinction Between Ads, Organic Search Results

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