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+ - Google Blurring Distinction Between Ads, Organic Search Results->

Submitted by jfruh
jfruh writes: For years, paid links returned from Google search queries have been set off from 'real' search results by their placement on the page and by a colored background. But some users have begun to see a different format for these ads: a tiny yellow button that reads 'AD' at the end of the link is the only distinguishing feature. Google is notoriously close-mouthed about this sort of thing, but it may begin rolling the new format out to more users soon. 'Does Google want to increase its click-through rates as much as possible? Yes,' said a VP at one digital marketing agency."
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Google Blurring Distinction Between Ads, Organic Search Results

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