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itwbennett writes "Larry Page just wants to be loved. Well, he wants 'Google to be a company that is deserving of great love,' Page wrote in a public letter. But he also wants to offer the kind of personalized service that the requires trampling on your privacy. 'The recent changes we made to our privacy policies generated a lot of interest. But they will enable us to create a much better, more intuitive experience across Google--our key focus for the year,' Page wrote." Link to Original Source
It is masked but always present.
I don't know who built to it.
It came before the first kernel.