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satuon (1822492) writes "In a recently screened BBC documentary called 'Secrets of the Superbrands', UK neuroscientists found that the brains of Apple fans are stimulated by images of Apple products in the same areas as those triggered by religious imagery in a person of faith.
According to the scientists, this suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion." Link to Original Source
"One Architecture, One OS" also translates as "One Egg, One Basket".