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Submission + - Yahoo Rolls Out Search To Challenge Google (eweekeurope.co.uk)

jhernik writes: Yahoo Search Direct predictive-search technology is geared to help searchers find answers, not links, faster

Yahoo on 23 March launched Search Direct, a feature that retrieves immediate search results to rival the Google Instant predictive-search technology.

Like Google Instant, Search Direct brings users search results as they type characters, and before they complete a query, hit the search button, or go to a search results page.

The idea is to shave several seconds off all search queries, coaxing users to search more and, ideally for Yahoo, see and click on more ads.

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Yahoo Rolls Out Search To Challenge Google

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