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The EU Has a Plan To Break Up Google 334

An anonymous reader points out a report at the Financial Times (paywalled) which says the European Parliament is preparing to call for the break-up of Google. According to the draft seen by the FT, a potential solution to ongoing anti-trust concerns with Google is "unbundling search engines from other services." The article notes, "The European parliament has no formal power to split up companies, but has increasing influence on the commission, which initiates all EU legislation. The commission has been investigating concerns over Google’s dominance of online search for five years, with critics arguing that the company’s rankings favour its own services, hitting its rivals’ profits. Unbundling cannot be excluded, said Andreas Schwab, a German MEP who is one of the motion’s backers."
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The EU Has a Plan To Break Up Google

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  • by mmell ( 832646 ) on Friday November 21, 2014 @06:33PM (#48437435)
    Europe disappeared from the worldwide web today.
    • Europe disappeared from the worldwide web today.

      Would that be because the EU parliament exercised their right to be forgotten?

    • by Tom ( 822 ) on Friday November 21, 2014 @07:14PM (#48437753) Homepage Journal

      This stupid nonsense is posted every time the EU acts in relation to american companies.

      It's among the worst nationalistic hogwash misconceptions ever, easily on par with North Korea rambling about its moon base.

      The EU is bigger than the USA in almost every metric, especially on the important ones: Population count (507 mio. vs. 319 mio.) and GDP (18.4 trio. US$ vs. 16.8 trio. US$).

      Any big american company deciding to withdraw from Europe would have its board of directors kicked out faster than they can sign the paperwork to make it happen, or watch its stock crash & burn, because they've just not only moved out of its biggest market, they've also given a free playing ground for a global competitor to emerge unchallenged.

      • by slimjim8094 ( 941042 ) on Friday November 21, 2014 @07:29PM (#48437845)

        But this represents an existential threat - when viewed that way, it's a no-brainer to give up a market, even a huge market, if the price of admission is too high. Also, Google doesn't have to stop serving them, just stop doing business there.

        Also, don't forget that Google pulled out of China, and China has a lot more population and will have the biggest GDP shortly. This is far more concerning than a little espionage.

        • by theVarangian ( 1948970 ) on Friday November 21, 2014 @08:46PM (#48438183)

          But this represents an existential threat - when viewed that way, it's a no-brainer to give up a market, even a huge market, if the price of admission is too high. Also, Google doesn't have to stop serving them, just stop doing business there.

          Also, don't forget that Google pulled out of China, and China has a lot more population and will have the biggest GDP shortly. This is far more concerning than a little espionage.

          But China was demanding a bit more than the EU who merely wants Google to break up it's operations in the EU into separate business units. China wanted Google to censor web searches and rat out Chinese citizens for regime critical utterances and activities. Pulling out of China in the face of those demands makes sense since Google's position as an information broker depends to a large extent on whether the public trusts them or not. If a large number of people get the notion that Google cannot be trusted, Google could easily see a collapse of it's share of the internet search market. Of course somebody will inevitably ignore this fact and go straight to pointing out that Google feeds information about it's users to the NSA as a matter of course (and as if that was a proven fact) to which I'll respond that I'm no friend of Google, I think they have become a dangerous monopolist, but I'll also consider them innocent of collaborating with the NSA until they are proven guilty.

        • by Tom ( 822 )

          But this represents an existential threat

          Nonsense. One of the ways that corporations are different from real people is that you can split them into parts without killing them.

          So we'd have AdSearchGoogle, headed by Larry Page, and ServiceGoogle, headed by Sergey Brin. AdSearchGoogle would be prohibited for 5 years to favor search results pointing to ServiceGoogle, and that's it.

          Also, Google doesn't have to stop serving them, just stop doing business there.

          Googles business is advertisement. Their services are excuses for showing you advertisement. In this business, these two things are pretty much the same thing.

      • Re: (Score:2, Informative)

        It's among the worst nationalistic hogwash misconceptions ever, easily on par with North Korea rambling about its moon base.

        Pretending that the EU is a singular nation in the way that the US or North Korea are is itself "hogwash".

        • It's among the worst nationalistic hogwash misconceptions ever, easily on par with North Korea rambling about its moon base.

          Pretending that the EU is a singular nation in the way that the US or North Korea are is itself "hogwash".

          Who ever made that claim and how is it even relevant? What matter to Google (and any other company engaging in anti capitative behaviour) is that far as anti-trust issues are concerned the EU is a single entity.

        • by Tom ( 822 )

          You need to go back to reading comprehension 101. The part that's nationalistic about the GP post is USA nationalism, not european.

      • Population count (507 mio. vs. 319 mio.) and GDP (18.4 trio. US$ vs. 16.8 trio. US$).

        Given their superior regulatory environment, why does the EU only make less than 70% per-capita of what the US makes? Especially given that many US-headquartered companies are recognizing most of their revenue in Ireland.

        • by theVarangian ( 1948970 ) on Friday November 21, 2014 @08:58PM (#48438237)

          Population count (507 mio. vs. 319 mio.) and GDP (18.4 trio. US$ vs. 16.8 trio. US$).

          Given their superior regulatory environment, why does the EU only make less than 70% per-capita of what the US makes? Especially given that many US-headquartered companies are recognizing most of their revenue in Ireland.

          Because the EU added several Eastern European nations as members who were, and to some extent still are, recovering from two world wars and 50 years as vassal states of the Soviet Union. Man of these countries are suffering through the usual corruption and political instability issues that plague all young democracies. Just try to imagine that the USA admitted a few dysfunctional South American countries with broken economies and a few tens of millions of poor working class citizens as new states of your union. The per capita economic output of the USA would take a bit of a nosedive. The reason that most US-headquartered companies are recognising their revenue in Ireland is because they are dodging taxes, the EU as a whole does not benefit from that because their corporate slime balls are doing the same thing. The only ones benefitting from the now famous 'double Irish' tax dodge are corrupt Irish politicians.

      • Your numbers may very well be true, but the U.S. leads in per capita consumer spending. [wikipedia.org] That means Americans spend more money on products per person than any other country (except the UAE, strangely enough). In contrast, the number for most of Western Europe is around 60% of the U.S.

        This is why the U.S. is often considered a special market (consumer products-wise) separate from the rest of the world. The only other market that's considered special is China, but only because of its growth potential due to sh

        • by Tom ( 822 )

          but the U.S. leads in per capita consumer spending.

          Which, as a per capita value is again dependent on the population number for total value, and the population of the EU is 60% larger.

          But the U.S. (and U.S. companies) does not need Europe to sustain businesses tied to consumer products.

          Strangely, they seem to think otherwise, because they're going to great efforts to do business in Europe.

      • I'm a little confused how your answer is a response to "Europe disappeared from the worldwide web." What you're replying to is a joke that google would get rid of all Europe links in retaliation, not a nationalistic claim that Google should abandon all business in EU nations. It's like you're deeply offended by something nobody is actually saying.

  • by Anonymous Coward

    I stopped using Google long ago, and now block all their known IP addresses.

    Is somebody forcing people in the EU to use Google? If they don't want to use it, why don't they just... not? There's no possibility of lock in: you can just point your browser to any search engine you want, and away you go. This isn't a problem that needs government intervention.

    Starve the beast, and it will die.

  • by PhrostyMcByte ( 589271 ) <phrosty@gmail.com> on Friday November 21, 2014 @06:47PM (#48437533) Homepage
    The EU seems to have a chip on their shoulders about Google. I get it, they're huge and they need to be kept on a leash. But when are we going to see them go after other huge companies abusing their market share? We have Amazon regularly putting full-page ads for their latest electronics right on their front page.
    • by rahvin112 ( 446269 ) on Friday November 21, 2014 @07:06PM (#48437697)

      Kept on a leash. Lets be honest here, the ONLY thing that keeps someone from using another competing search engine is nothing at all. The only reason people use Google is because it's better, the minute they stop being better and people will quit using it. I don't consider it much of a monopoly when the barrier to entry is almost nothing.

      I don't particularly like them fronting their own service but again, no one is forcing anyone to use Google. It's not even the default search engine for the predominant desktop system! This appears to be being driven by the German politicians who are bowing to their own content industry to try to force google to give them a piece of their search business.

      I can't help but feel that this entire push is slimy corruption politics typical to Europe where they try to protect local businesses and harm foreign ones using dubious legal means which are often against WTO agreements.

      • Yeah a lot of it is politics but you have to admit it is very difficult for anyone to get off the ground because whenever anyone comes up with something marginally better, usually for a specialized subject (like say flights), Google puts their own version of the same at the top of the Google search results and effectively attempts to use their current dominance in normal web search to completely eviscerate the newcomer's traffic. A nasty "secret" of the search industry is most people will only hit the first

        • Yea I don't like it either but it's still not a impediment to alternative businesses IMO. Google might control advertising on Google and affiliated sites but they hardly control all advertising. And the most effective advertising is still not on the web, it's local.

          The reason Google dominates these other markets is often their solution is better, easier to use and charges less than competitors. In all their years of dominance they've done one thing continually and that's to drive prices down, not up. As an

        • I hear this a lot but I don't see this. I search Google by famous stock ticker names, and I always get Yahoo finance results as the top result. Google finance is 3rd or later, second is either "advice" from bloomberg or the company's own website.

      • Everyone does it. It's called protectionism, and no country is guilt-free. It's a matter of how smartly it's done. This move? Stupid. Picking a fight with Google (or even trash talking, which this really is) is a really dumb idea. Nothing's really going to come out of this, except for maybe a bit of egg on some world leader's face at a Google-hosted party. Toppling democratically-elected regimes in unstable regions? Brilliant. Chances of success are almost a hundred percent, and the trade benefits are treme

      • Hogwash.

        What keeps people using Google is that it puts its grubby little search boxes in all the major default locations. Face it, most people use the first text entry field they see, regardless of if it's a search box or not. And when it doesn't respond like they think it should, they say it's broken, rather than accept that they typed words into the wrong textbox.

        Do not confuse ordinary people with the elite here at slashdot. We know which search engine we use, and we know the differences between them

    • by Tom ( 822 )

      But when are we going to see them go after other huge companies abusing their market share?

      They do. The anti-trust part of the EU is actually one of the few that's working pretty good. And before the usual stupid comments come running: They go against EU companies as much as against USA companies.

    • by walterbyrd ( 182728 ) on Saturday November 22, 2014 @12:45AM (#48438917)

      > The EU seems to have a chip on their shoulders about Google.

      Because Microsoft pays better. Just business, nothing personal.

      During the OOXML, Microsoft was caught red-handed giving bribes to European officials.

      When somebody sticks it to Microsoft, Microsoft often uses the same tactic against it's competitors. Remember Europe saying MS had a monopoly? A few bribes later, and viola, MS competitors have a monopoly.

      BTW: I think US politicians are even worse.

  • A company should be abled to offer any services they want, but they should have to make sure they don't create lock-ins, eg through their own proprietary standards. If whattsapp users could communicate with skype chat users, we'd get rid of lots of problems. Its like with energy. There are lots of devices, but they all work with one energy grid, at least with the EU connector. And still, there are only a few large energy companies running most of the power plants. But when I have to buy new devices the mome

    • by eht ( 8912 )

      And Google is happy to let you take your data out of them.

      https://www.google.com/setting... [google.com]

      Want out of the Google experience? Here is all your data available to take to your new service.

      I can not think of another company that offers anything remotely similar to this.

      • Fantastic link.

        They have 2.36GB of data on me.

        At least this is reassuring...

        "It may take some time before it is ready to download. Don't worry, we'll email you when it's ready."

        I'm not sure how to respond, as well as process the data load.

        • Fantastic link.

          They have 2.36GB of data on me.

          At least this is reassuring...

          "It may take some time before it is ready to download. Don't worry, we'll email you when it's ready."

          I'm not sure how to respond, as well as process the data load.

          How much of that is your Gmail?

  • by Spy Handler ( 822350 ) on Friday November 21, 2014 @06:49PM (#48437553) Homepage Journal

    they should create their own GNU/Linux search engine, maybe out of Finland. Surely they'd be good at it.

  • by DavenH ( 1065780 ) on Friday November 21, 2014 @06:52PM (#48437587)
    Time to break the EU into several different countries.
    • Time to break the EU into several different countries.

      According the Pew institute study [pewglobal.org], this is what the People of EU member states want. We also have the 2005 referendums in France and Netherlands that told us People had enough of this mess. That votes have been ignored.

      Give us democracy, break up the EU!

      • by Shakrai ( 717556 )

        That's because the EU is really an economic concern trying to masquerade as a country. It originally started as the European Coal and Steel Community. It has always been about economics. A handful of rich and powerful countries benefit from a common market and currency. Countries that would probably be better off outside of the Eurozone won't leave it because the rich and powerful therein benefit. Well monied interests calling the shots is hardly a uniquely American phenomenon.

        Europe won't truly unite

  • They'll drop all free services to users. No gmail. No News. No sites. No european developers allowed on the Play store in europe.
  • I would like to see Google go into direct competition with the EU. Incorporate as a sovereign nation within Silicon Valley, in the same way as Vatican City. Issue its own currency. Build California a nice set of high-speed trains. Everybody wins.

  • I'm going to put on my tinfoil hat here.

    When the big boys don't get to play with the toys of the other big boys, then it's time for the boys to become men and show some muscles. This is all a dance, play with us (aka give us access to that wonderful database that knows everything about every individual out there) and we'll leave you alone.
  • It's about time. Google has become the de facto gatekeeper for the web and have no real competition. That makes Google a problem.

    Also hahaha at the people saying Europe should be blacklisted, in other news, Google just lost access to a market of a half billion wealthy consumers.

  • The EU thinks too much of themselves. Google is not an EU company. The EU doesn't have any control over Google. If the EU doesn't watch out Google may buy the EU and put them down, discontinuing them in an end of life product cycle as they've done with some other annoying things. Bugs get squashed.

  • Sure thing (Score:3, Insightful)

    by wiredlogic ( 135348 ) on Friday November 21, 2014 @07:49PM (#48437935)

    Let me know when the EU get's around to slapping Apple for browser bundling and not providing an install screen to select alternatives.

    • Re: (Score:3, Informative)

      by thegarbz ( 1787294 )

      I don't think you understand what a monopoly is, or how antitrust works. Hint: simply bundling applications is not an antitrust violation.

  • by xonen ( 774419 ) on Friday November 21, 2014 @07:56PM (#48437965) Journal

    As EU citizen, i can only say this is received with a lot of skepticism here too. And the usual anti-EU sentiment.

    While i'm pretty `pro-EU`, i indeed think this is bullshit. Yes, Google has some sort of monopoly, however, monopolies are only a problem when abused. I don't see that abuse part. Also, there are plenty alternatives, however, Google is the biggest simply because they are the best at what they do. For them it's core business. For MS and Yahoo it's not their core business.

    Anyways. it will blow over i guess. They prefer to launch this kind of bullshit ideas instead of worrying the things they really should worry about; like unemployment rates, poverty, eastern relationships, etc etc.

  • by Karmashock ( 2415832 ) on Friday November 21, 2014 @08:22PM (#48438061)

    No seriously... try it. All your bitching and moaning accomplished with MS was a decades long circle jerk. Exactly what do you think is going to happen if you try this with google?

    They'll appeal... and then appeal the appeal... and so on... and when we all die of old age they'll still be appealing and screwing you around until no one even remembers what it was about anymore.

    Here is the brass tacks... The EU sees a big rich american company doing business in the EU and they're not paying EU taxes. So they're going to fuck around with it until they figure out how to get money from it.

    personally, I think Hungry had the right idea... just tax bandwidth... do I ACTUALLY think that is a good idea? no, it is retarded. But it would neatly remove the idiots in government that see everyone making money without paying them as a problem.

    • The EU sees a big rich american company doing business in the EU and they're not paying EU taxes.

      On the plus side, those companies are not paying taxes in the US either.

  • For one thing: Will they outlaw "all the rest" from making their own search engine? They could even hire "Google" as the back end.

    Plus: this doesn't seem to be a monopoly break up (Google is not a monopoly according to Bing, Yahoo, DuckDuckGo, whatever apple defaults to, etc); but it does seem designed to put Google at a competitive disadvantage to Yahoo and Microsoft who offer pretty much all the same services as well as search.

  • by l0ungeb0y ( 442022 ) on Friday November 21, 2014 @09:19PM (#48438309) Homepage Journal
    Google announced yesterday the acquisition of the EU and has stated that intends to rollout a new service called Haven.EU that will allow companies to incorporate with this new Google service to evade US corporate income taxes all together.
  • by manu0601 ( 2221348 ) on Friday November 21, 2014 @09:36PM (#48438361)
    Yet another non binding resolution from EU parliament. This is a fake parliament: if cannot start a EU directive and does not decide on the budget.
    • Yet another non binding resolution from EU parliament. This is a fake parliament: if cannot start a EU directive and does not decide on the budget.

      Never let fact get in the way of a good group naval gazing session.

  • First, the EU is a joke. But even if it wasn't, who are they to tell a company not to favor its own products? It is a socialist agenda, and goes against the very core of capitalism.

    They can't claim it's anti competitive, there are still a lot of search engines out there. If they did as good a job as Google, maybe customers would have used them more. The fact is that Bing is also popular enough, and there are a few other search engines that are slowly gaining in popularity.

  • They can "plan" and "call for" all they want, but EU has no authority over a US company and banning it from doing business would violate trade treaties. They can certainly set rules for doing business that apply equally to all foreign and domestic players. Why don't they focus on that instead of useless and inflammatory rhetoric? It seems that Europe has it's own tea party.

    As to "why" part, where is the lock in? All major browsers including Chrome support a choice of search engines. Internet Explorer has Bi

  • Isn't it supposed to be the Google-killer?

  • by _KiTA_ ( 241027 )

    Where were these assclowns 10 years ago when Microsoft was actively doing evil (and relevant)?

  • So will the local manufacturers of brown paper bags.
    Google and Bing lose.

    You'll (/.) work it out - eventually. (hint: another EU backhander bidding war - that'll continue until MS runs out of money they can't take back to the US).

  • They just want as much lobby money from Goggle as they receive from the competition.

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