Soulskill from the you-will-be-notified-which-results-are-ads-in-6-months dept.
jfruh writes "For years, paid links returned from Google search queries have been set off from 'real' search results by their placement on the page and by a colored background. But some users have begun to see a different format for these ads: a tiny yellow button that reads 'AD' at the end of the link is the only distinguishing feature. Google is notoriously close-mouthed about this sort of thing, but it may begin rolling the new format out to more users soon."
"Hey Ivan, check your six."
-- Sidewinder missile jacket patch, showing a Sidewinder driving up the tail
of a Russian Su-27