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Google Testing Banner Ads On Select Search Results 185

Posted by timothy
from the you-must-have-enough-advertisees dept.
cagraham writes "Google promised in 2005 to never "ever" put banner ads on their search results, but that appears to be changing. The company confirmed to SearchEngineLand that it is running a "small experiment" involving large-scale banners on searches for Southwest Airlines, Virgin Atlantic, and Crate&Barrel, among others. The ads are being shown in less than 5% of searches, and only in the US, for now. Interestingly enough, the Google exec who wrote the no banner ads promise was Marissa Mayer, now CEO of Yahoo."
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Google Testing Banner Ads On Select Search Results

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  • by presidenteloco (659168) on Thursday October 24, 2013 @01:39PM (#45226009)

    and start being evil, or at least really really annoying.

  • by alostpacket (1972110) on Thursday October 24, 2013 @01:43PM (#45226073) Homepage

    To be sure you dont visit Expidia or Orbitz or some such. At least that's what I assume the reasoning is.

    Still that banner is hugely obnoxious looking (IMHO). This is a bad move by Google.

  • OK with me (Score:5, Insightful)

    by nbauman (624611) on Thursday October 24, 2013 @01:48PM (#45226135) Homepage Journal

    I'd rather have banner ads than have 3 or 4 ads at the top that are almost indistinguishable from the search results.

  • youtube ads (Score:5, Insightful)

    by ljw1004 (764174) on Thursday October 24, 2013 @01:51PM (#45226163)

    On the subject of aggressive advertising...

    It feels like YouTube ads have become much more common and obnoxious in the past few years. Has anyone else noticed this? I used to be content to click on a YouTube link but now each time I do a cost-benefit calculation -- is it really worth sitting through 30secs of irritating car ads or whatever just to see this little funny clip of two kittens and a tortoise? (or other material :) ).

    Usually for me, the answer is now "no".

  • Re:OK with me (Score:5, Insightful)

    by cascadingstylesheet (140919) on Thursday October 24, 2013 @01:53PM (#45226189)

    I'd rather have banner ads than have 3 or 4 ads at the top that are almost indistinguishable from the search results.

    That's a good point.

    We know they have to advertise - that's how we get this awesome free search service. At least an ad that is plainly an ad is pretty easy to ignore.

  • Re:youtube ads (Score:5, Insightful)

    by T-Bucket (823202) on Thursday October 24, 2013 @01:57PM (#45226259) Homepage

    I haven't seen a youtube ad, EVER. Why are you not using adblock?!

  • Re:Do No Evil (Score:0, Insightful)

    by Anonymous Coward on Thursday October 24, 2013 @02:14PM (#45226471)

    Seriously? You're throwing that tagline in their face FOR POSTING BANNER ADS??

    Wow. The definition of "evil" has changed...

  • Re:Disappointing (Score:4, Insightful)

    by 0123456 (636235) on Thursday October 24, 2013 @02:15PM (#45226479)

    It's been a lousy search engine for the last few years ('why give them the five results they asked for when we can give them five million results they didn't?'), so this is only just step down into the steaming pit of suck.

  • Non-Saavy Users (Score:4, Insightful)

    by ScottCooperDotNet (929575) on Thursday October 24, 2013 @02:17PM (#45226515)

    For many people, they simply don't understand the difference between putting a website address in the address bar and in Google's search. This leads to competitors buying ad space on the search results, hoping you'll also check out their brand.

    This is a major problem with non-technical users trying to find the phone number for technical support and finding shady service companies pushing yearlong contracts. Try any AV brand + support or phone, and you'll see many other companies offering "Support for X" and making a killing.

  • Re:Not really evil (Score:5, Insightful)

    by geminidomino (614729) on Thursday October 24, 2013 @02:23PM (#45226599) Journal

    Google's business has always been ads. I really don't see how sponsored links embedded in results are any more evil than text ads, especially when they're just running them on search results

    Google's business has always been ads. I really don't see how animated banner ads are any more evil than static banner ads, especially when they're just running them on search results

    Google's business has always been ads. I really don't see how flash ads are any more evil than animated banner ads, especially when they're just running them on search results

  • by Lumpy (12016) on Thursday October 24, 2013 @02:49PM (#45226933) Homepage

    "Could we fix this? "

    Yes, start install adblock plus on every single computer within your reach. Only you can stop web advertising.

  • Re:Go ahead. (Score:4, Insightful)

    by Lumpy (12016) on Thursday October 24, 2013 @02:51PM (#45226961) Homepage

    This is what happens at any company when the people that started it are no longer in charge. All companies will degenerate into a moneygrubbing greed machine only interested in the next quarter profits without the person that gave it birth at the wheel.

  • by SmallFurryCreature (593017) on Thursday October 24, 2013 @03:27PM (#45227413) Journal

    Ads ain't evil, they just really annoy me. And Google should know this. What is top plugin for their own browser? What is the main reason people root android? Right, ad blockers. They should know people HATE ads. Hate them with a passion that causes them to foam at the mouth at the slightest exposure.

    And frankly the ad-blockers I have installed work well enough. So far the battle between advertisers and humanity is going fully in favor of humanity.

    Until recently google seemed to accept that a portion of their users had the skills and desire to block all ads and let them get away with in exchange for market share. They were not going to be able to push ads on these people but at least they used their services, enabling them to grow as a company and then sell ads to those that don't mind them. (Just as slashdot allows contributors to hide ads).

    That changed, ad blockers are banned from the android store. So I use firefox mobile and install a plugin for that browser and don't run programs that use ads. And waiting for a moment to root my new phone.

    They are not going to push ads on me but I am perfectly happy to instruct everyone around me how to block them. Fight me google and you will find millions of nerds telling all their friends how to block them. You want to fight us? We made you what you are, we can kill you just as easily as we killed altavista. Reduce you as Yahoo has been reduced. Do you want to join the ranks of AOL?

    Then keep your ads to those that don't mind them.

    You would think that a company that offers their own phone to offer customers a clean phone without vendor or phone company malware would understand this. It seems sales has overtaken google as well.

    Look at what happened to other companies were the sales guy was not killed when he utters the words "I got an idea". Your making billions google, be happy with it. Because there is no way in hell I am going to watch your ads. Ever. I and countless other rage filled nerds will see you dead and buried first. We did it before and unlike MS, we can do it again.

  • by Anonymous Coward on Thursday October 24, 2013 @04:47PM (#45228451)

    Microsoft also has its own ad server business. They sell a lot of ads too, although not so many as Google. They cannot block only competitors' ads because they'd need to pay a huge fine for not playing fair. That's so simple.

  • by Luckyo (1726890) on Thursday October 24, 2013 @06:47PM (#45229623)

    Just uncheck the "allow some non-intrusive advertising" checkbox. If you know how to get adblock, you know how to uncheck the damn box that shows at the first page of the options menu.

The number of arguments is unimportant unless some of them are correct. -- Ralph Hartley

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