itwbennett writes "Larry Page just wants to be loved. Well, he wants 'Google to be a company that is deserving of great love,' Page wrote in a public letter. But he also wants to offer the kind of personalized service that the requires trampling on your privacy. 'The recent changes we made to our privacy policies generated a lot of interest. But they will enable us to create a much better, more intuitive experience across Google — our key focus for the year,' Page wrote." From the letter: "Think about basic actions like sharing or recommendations. When you find a great article, you want to share that knowledge with people who will find it interesting, too. If you see a great movie, you want to recommend it to friends. Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them." With all the claims of altruistic intent in the open letter, one might wonder why Google has to push their own social network instead of working on open protocols for sharing.