from the search-for-aliens-with-virtual-david-duchovny dept.
theodp writes "GeekWire reports that Microsoft is seeking a patent on the concept of applying the persona of a celebrity to Internet searches, allowing people to see search results shaped by the personalities and preferences of Hollywood celebrities like Miley Cyrus, Taylor Swift, Megan Fox, and Jessica Lange. A search for an evening dress using the persona of Jessica Lange, explains Microsoft, would return dresses that reflect the actress's 'style and/or fashion preferences,' including 'color, fit, designer, cut, etc.' Your move, Google."
Computers are unreliable, but humans are even more unreliable.
Any system which depends on human reliability is unreliable.