Researchers Track Mouse Movements and Hesitations

lpctstr writes "Researchers from the University of Washington and Microsoft Research have found that cursor movements and cursor hovers can detect the relevance of a search result and whether a user may abandon the search. They use an efficient algorithm written in Javascript to silently record movements and clicks on Bing and find that computing relevance using movements + clicks works better than just clicks (the current state-of-the-art). They explain some of this due to cursor and gaze being closely aligned on the web, and especially so on search result pages. Is this the future of innovation in search ranking — Google and Bing tracking your every twitch and pause?"