Microsoft, Yahoo Finalize Search Agreement 77
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by
Soulskill
from the keeping-up-with-the-googses dept.
from the keeping-up-with-the-googses dept.
Joe Quimby writes "Microsoft and Yahoo have finalized and executed their Web-search agreement after five months of deliberation, the companies announced Friday. Microsoft and Yahoo reached a revenue-sharing agreement in July to combine their search businesses. Under the 10-year agreement, Yahoo's Web search would be powered by Bing and Yahoo would retain most ad revenue from its site."
Re:Microsoft monoculture (Score:5, Funny)
True. This is a sad day for everyone who searches bing and yahoo first before trying something else. All 8 of them.
Re:10 years is a LOOOOOOOOONG time... (Score:5, Funny)
Bing is a talking bunny, created as the lead character of a semi-popular series of children's books [wikipedia.org]. Yahoo is wisely betting that in this Web 3.0 universe, old-style text search just isn't that relevant anymore: maybe in 1998 internet users were mainly looking for things like a Geocities page with an obsessive-compulsively categorized list of rare postage stamps, but today's convergence culture leverages always-on internet as an integral part of our everyday lives, and search engines must adapt likewise. Since Bing Bunny "tackles [real-world] challenges such as getting dressed, eating breakfast, and going to the park", it's a perfect fit for the forward-looking management team of this joint Microsoft/Yahoo initiative, the rabbit serving as a launchpad to transform 20th-century text-search-as-service into 21st-century search-as-lifestyle-accessory.
Microsoft and Yahoo understand that there's more to life than text on the internet. That's why they're proud to announce, "Getting dressed---it’s a Bing thing!" [amazon.com]
Re:10 years is a LOOOOOOOOONG time... (Score:1, Funny)