The patent adds that making the device look "cute" should encourage even the youngest members of a family to interact with it. But Mikhail Avady, from SmartUp, said he thought it belonged in "a horror film", and the campaign group Big Brother Watch has also expressed dismay. "When those devices are aimed specifically at children, then for many this will step over the creepy line," says Avady. "Children should be able to play in private and shouldn't have to fear this sort of passive invasion of their privacy."
"The infrastructure behind such an event is the most challenging task," he reveals. "Ten highly qualified IT managers, 28 on-air casters and around 50 additional TV staff will be doing their best...A TV level production setup, 170 computers, a total of 1.3GB/s bandwidth and 16 cameras plus 14 player cameras." And all for just 12 teams playing one strategy game.