"We understand the value of encryption and the importance of security," she said. "But we're very concerned they not lead to the creation of what I would call a 'zone of lawlessness,' where there's evidence that we could have lawful access through a court order that we're prohibited from getting because of a company's technological choices.
They also advocate fighting for transparency and against overreach on a national level. "[T]he more people worldwide understand the threat and the more they understand how to protect themselves—and just as importantly, what they should expect in the way of support from companies and governments—the more we can agitate for the changes we need online to fend off the dragnet collection of data." The EFF references a document created to apply the principles of human rights to communications surveillance, which they say are "our way of making sure that the global norm for human rights in the context of communication surveillance isn't the warped viewpoint of NSA and its four closest allies, but that of 50 years of human rights standards showing mass surveillance to be unnecessary and disproportionate."
Now, both Apple and Google are providing full encryption as a default option on their mobile operating systems with an encryption scheme they are not able to break themselves, since they don't hold the necessary keys.
Some corporations have gone as far as turning to "zero-knowledge" services, usually located in countries such as Switzerland. These services pledge that they have no means to unlock the information once the customer has entered the unique encryption keys. This zero-knowledge approach is welcomed by users, who are reassured that their information is impossible to retrieve — at least theoretically — without their knowledge and the keys.
The EFF says, "Sending such personal information raises significant privacy concerns. A company like Doubleclick, for example, could match up the personal data provided by healthcare.gov with an already extensive trove of information about what you read online and what your buying preferences are to create an extremely detailed profile of exactly who you are and what your interests are. It could do all this based on a tracking cookie that it sets which would be the same across any site you visit. Based on this data, Doubleclick could start showing you smoking ads or infer your risk of cancer based on where you live, how old you are and your status as a smoker. Doubleclick might start to show you ads related to pregnancy, which could have embarrassing and potentially dangerous consequences such as when Target notified a woman's family that she was pregnant before she even told them. "