An anonymous reader quotes a report from the Financial Times: Google is considering charging for new "premium" features powered by generative artificial intelligence, in what would be the biggest ever shake-up of its search business. The proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising business, almost a year and a half after the debut of ChatGPT. Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans. Engineers are developing the technology needed to deploy the service but executives have not yet made a final decision on whether or when to launch it, one of the people said. Google's traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers. But charging would represent the first time that Google -- which for many years offered free consumer services funded entirely by advertising -- has made people pay for enhancements to its core search product. "For years, we've been reinventing Search to help people access information in the way that's most natural to them," said Google. "With our generative AI experiments in Search, we've already served billions of queries, and we're seeing positive Search query growth in all of our major markets. We're continuing to rapidly improve the product to serve new user needs."

It added: "We don't have anything to announce right now."

Search Engine Land: Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a "subset of queries, on a small percentage of search traffic in the U.S.," a Google spokesperson told Search Engine Land.

Google announced updates to its search ranking systems aimed at promoting high-quality content and demoting manipulative or low-effort material, including content generated by AI solely to summarize other sources. The company also stated it is improving its ability to detect and combat tactics used to deceive its ranking algorithms.

Gartner: By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents, according to Gartner. "Organic and paid search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, Vice President Analyst at Gartner. "Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines. This will force companies to rethink their marketing channels strategy as GenAI becomes more embedded across all aspects of the enterprise."

With GenAI driving down the cost of producing content, there is an impact around activities including keyword strategy and website domain authority scoring. Search engine algorithms will further value the quality of content to offset the sheer amount of AI-generated content, as content utility and quality still reigns supreme for success in organic search results. There will also be a greater emphasis placed on watermarking and other means to authenticate high-value content. Government regulations across the globe are already holding companies accountable as they begin to require the identification of marketing content assets that AI creates. This will likely play a role in how search engines will display such digital content.

An anonymous reader shares a report: News publishers are worried -- with good reason -- about changes coming to Google Search. AI-generated content replacing links on some of the most valuable space on the internet, in particular, has left media types with a lot of questions, starting with "is this going to be a traffic-destroying nightmare?" The News filter disappearing from Google search results for some users this week won't help publishers sleep any easier. Google confirmed some users were not seeing the News filter as part of ongoing testing. "We're testing different ways to show filters on Search and as a result, a small subset of users were temporarily unable to access some of them," a Google spokesperson confirmed via email.

An anonymous reader quotes a report from Ars Technica: While the world awaits closing arguments later this year in the US government's antitrust case over Google's search dominance, a California judge has dismissed a lawsuit from 26 Google users who claimed that Google's default search agreement with Apple violates antitrust law and has ruined everyone's search results. Users had argued (PDF) that Google struck a deal making its search engine the default on Apple's Safari web browser specifically to keep Apple from competing in the general search market. These payments to Apple, users alleged, have "stunted innovation" and "deprived" users of "quality, service, and privacy that they otherwise would have enjoyed but for Google's anticompetitive conduct." They also allege that it created a world where users have fewer choices, enabling Google to prefer its own advertisers, which users said caused an "annoying and damaging distortion" of search results.

In an order (PDF) granting the tech companies' motion to dismiss, US District Judge Rita Lin said that users did not present enough evidence to support claims for relief. Lin dismissed some claims with prejudice but gave leave to amend others, allowing users another chance to keep their case -- now twice-dismissed -- at least partially alive. Under Lin's order, users will not be able to amend claims that Google and Apple executives allegedly sealed the default search deal on the condition that Apple would not create its own general search engine through "private, secret, and clandestine personal meetings." Because plaintiffs showed no evidence pinpointing exactly when Apple allegedly agreed to stay out of the general search market, these meetings, Lin reasoned, could just as easily indicate "rational, legal business behavior," rather than an "illegal conspiracy."

Users attempted to argue that Google and Apple intentionally hid these facts from the public, but Lin wrote that their "conclusory and vague allegations that defendants 'secretly conducted meetings' and 'engaged in conduct to obfuscate internal communications' are plainly insufficient." Sharing bystander photos documenting Google's Sundar Pichai and Apple's Tim Cook meeting at a restaurant with a manila folder tucked under Pichai's elbow did not help users' case. Lin was also not moved by users demonstrating that Google has a history of destroying evidence, because "they put forth no specific factual allegations that defendants did so in this case." However, users will have 30 days to amend currently "inadequately" alleged claims that "Google's exclusive default agreement, under which Apple set Google as the default search engine for its Safari web browser, foreclosed competition in the general search services market in the United States," Lin wrote. If users miss that deadline, the case will be tossed with no opportunities to further amend claims.

Google has removed links to page caches from its search results page, the company's search liaison Danny Sullivan has confirmed. From a report: "It was meant for helping people access pages when way back, you often couldn't depend on a page loading," Sullivan wrote on X. "These days, things have greatly improved. So, it was decided to retire it."

The cache feature historically let you view a webpage as Google sees it, which is useful for a variety of different reasons beyond just being able to see a page that's struggling to load. SEO professionals could use it to debug their sites or even keep tabs on competitors, and it can also be an enormously helpful news gathering tool, giving reporters the ability to see exactly what information a company has added (or removed) from a website, and a way to see details that people or companies might be trying to scrub from the web. Or, if a site is blocked in your region, Google's cache can work as a great alternative to a VPN.

It's hard to think of a more self-explanatory feature than Circle to Search: it does exactly what it sounds like it does. You circle something on your phone screen, tap a button, and voila! A page full of Google search results telling you about the thing you circled. The Verge: The new feature is launching on five phones to start -- the three members of Samsung's brand-new Galaxy S24 series, as well as Google's Pixel 8 and 8 Pro -- before it comes to other "select, premium" Android phones. Well, maybe it does need a little explaining. If the feature sounds familiar, you might be thinking of Google Lens, which is similar. But instead of opening up the Google app, you can use Circle to Search anywhere on your device. Just long-press the home button if you're using three-button navigation -- or the navigation handle if you're using gesture nav -- and it will appear on top of whatever app or screen you're currently using. You can circle, highlight, or tap a subject, including text as well as images.

Google will tweak online search results to give comparison sites more prominence, the company said in a blogpost on Wednesday, as it outlined efforts to comply with new EU tech rules that could hit revenues for some companies. Reuters: Under the European Union's Digital Markets Act (DMA), which the company will have to comply with by March 7, Google is obligated to treat rival services and products the same way as it treats its own when it ranks them in search results. It is also required to allow business users to access the data that they generate when using Google's platform.

An anonymous reader quotes a report from 404 Media: Google search really has been taken over by low-quality SEO spam, according to a new, year-long study by German researchers (PDF). The researchers, from Leipzig University, Bauhaus-University Weimar, and the Center for Scalable Data Analytics and Artificial Intelligence, set out to answer the question "Is Google Getting Worse?" by studying search results for 7,392 product-review terms across Google, Bing, and DuckDuckGo over the course of a year. They found that, overall, "higher-ranked pages are on average more optimized, more monetized with affiliate marketing, and they show signs of lower text quality ... we find that only a small portion of product reviews on the web uses affiliate marketing, but the majority of all search results do."

They also found that spam sites are in a constant war with Google over the rankings, and that spam sites will regularly find ways to game the system, rise to the top of Google's rankings, and then will be knocked down. "SEO is a constant battle and we see repeated patterns of review spam entering and leaving the results as search engines and SEO engineers take turns adjusting their parameters," they wrote. They note that Google, Bing, and DuckDuckGo are regularly tweaking their algorithms and taking down content that is outright spam, but that, overall, this leads only to "a temporary positive effect."

"Search engines seem to lose the cat-and-mouse game that is SEO spam," they write. Notably, Google, Bing, and DuckDuckGo all have the same problems, and in many cases, Google performed better than Bing and DuckDuckGo by the researchers' measures. The researchers warn that this rankings war is likely to get much worse with the advent of AI-generated spam, and that it genuinely threatens the future utility of search engines: "the line between benign content and spam in the form of content and link farms becomes increasingly blurry -- a situation that will surely worsen in the wake of generative AI. We conclude that dynamic adversarial spam in the form of low-quality, mass-produced commercial content deserves more attention."

Ever wanted to add your own annotations to search results you find on Google? With Google's new "Notes" experiment, launching Wednesday as an opt-in feature through Search Labs, you'll be able to. From a report: If you've opted in to Notes, buttons to add and see notes will appear under search results and under articles on Discover in the Google app. When you create a note, you can add colorful fonts and images. During a briefing, Google showed me a note for an article about different kinds of frosting that had green text, an image of a cake, and a heart sticker. (At the bottom of the note, there was a link to the article the note was about.)

If you post a note, it should show up "within minutes," unless it's flagged for human review, Google VP Cathy Edwards said in an interview with The Verge. When you look at all of the notes for a link, what's shown will be ranked dynamically based on things like the user's query and a note's relevance to the content on the page.

An anonymous reader shares a report: Not all Google searches make Google money. Google often says that it only shows ads on about 20 percent of queries, the ones it calls "commercial queries." This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money. The list is only for the week of September 22nd, 2018, and it is the list of top queries ordered by revenue and nothing else. Still, we've never seen anything quite like this before, and the list was only made public after long deliberations from Judge Amit Mehta, who has, over the course of the trial, begun to push both sides to be more public with information and data like this.

Okay, here are the top 20 queries for that week ordered by revenue: iphone 8, iphone 8 plus, auto insurance, car insurance, cheap flights, car insurance quotes, direct tv, online colleges, at&t, hulu, iphone, uber, spectrum, comcast, xfinity, insurance quotes, free credit report, cheap car insurance, aarp, and lifelock.

PimEyes, a search engine that relies on facial recognition to help people scan billions of images to find photos of themselves on the internet, announced that it has banned searches of minors as part of the company's "no harm policy." The New York Times reports: PimEyes, a subscription-based service that uses facial recognition technology to find online photos of a person, has a database of nearly three billion faces and enables about 118,000 searches per day, according to [PimEyes CEO Giorgi Gobronidze]. The service is advertised as a way for people to search for their own face to find any unknown photos on the internet, but there are no technical measures in place to ensure that users are searching only for themselves. Parents have used PimEyes to find photos of their children on the internet that they had not known about. But the service could also be used nefariously by a stranger. It had previously banned more than 200 accounts for inappropriate searches of children's faces, Mr. Gobronidze said.

"Images of children might be used by the individuals with twisted moral compass and values, such as pedophiles, child predators," Mr. Gobronidze said. PimEyes will still allow searches of minors' faces by human rights organizations that work on children's rights issues, he added. Mr. Gobronidze said that blocking searches of children's faces had been on "the road map" since he acquired the site in 2021, but the protection was fully deployed only this month after the publication of a New York Times article on A.I.-based threats to children. Still, the block isn't airtight. PimEyes is using age detection A.I. to identify photos of minors. Mr. Gobronidze said that it worked well for children under the age of 14 but that it had "accuracy issues" with teenagers.

It also may be unable to identify children as such if they're not photographed from a certain angle. To test the blocking system, The Times uploaded a photo of Mary-Kate and Ashley Olsen from their days as child stars to PimEyes. It blocked the search for the twin who was looking straight at the camera, but the search went through for the other, who is photographed in profile. The search turned up dozens of other photos of the twin as a child, with links to where they appeared online. Mr. Gobronidze said PimEyes was still perfecting its detection system.

Is Google laying the groundwork for a true challenger to language learning apps like Duolingo, Memrise and Babbel? In a blog post on Thursday, the search giant announced that it's rolling out a new Google Search feature designed to help people improve their English speaking skills. TechCrunch's Kyle Wiggers reports: Rolling out over the next few days for Search on Android devices in Argentina, Colombia, India, Indonesia, Mexico and Venezuela, with more countries and languages to come in the future, the new feature will provide interactive speaking practice for language learners translating to or from English, Google writes in a blog post. "Google Search is already a valuable tool for language learners, providing translations, definitions, and other resources to improve vocabulary," reads the the post, attributed to Google Research director Christian Plagemann and product manager Katya Cox. "Now, learners translating to or from English on their Android phones will find a new English speaking practice experience with personalized feedback."

The new experience presents Search users with prompts and asks them to speak the answers using a provided vocabulary word. During each practice session, which last 3 to 5 minutes, Search gives personalized feedback -- and the option to sign up for daily reminders to keep practicing and advance to the next stage of difficulty. How personalized is it, exactly? Well, according to Google, the experience gives semantic feedback -- indicating whether a response was relevant to a given question and comprehensible to a theoretical conversation partner. It also recommends areas where grammar could be improved, and, to give concrete suggestions for alternative ways to respond, provides a set of example answers at varying levels of language complexity. During practice sessions, learners can tap on any word they don't understand to see a translation of that word that considers the word in context.

"Designed to be used alongside other learning services and resources, like personal tutoring, mobile apps and classes, the new speaking practice feature on Google Search is another tool to assist learners on their journey," Plagemann and Cox write. [...] "We look forward to expanding to more countries and languages in the future, and to start offering partner practice content soon," Plagemann and Cox continued. "With these latest updates, which will roll out over the next few days, Google Search has become even more helpful."

Microsoft Chief Executive Officer Satya Nadella said AI could help Google extend its dominance of the search market, as he took the stand Monday in the Google antitrust trial. From a report: When Microsoft introduced its new Bing AI-based search in February, beating Google to the punch, Nadella touted the technology as a way for Bing to get back in the market and make Google uncomfortable. But now, he told the judge, Google could accelerate its current lead by using the massive profits it makes from search to pay publishers for exclusive rights to content it can use to make its search AI better than rivals. Nadella also left no doubt about his perception of Google's dominance.

"You get up in the morning, you brush your teeth and you search on Google," he said. The Department of Justice has accused Alphabet's search division of unlawfully maintaining a monopoly by paying $10 billion a year to rivals, smartphone manufacturers and wireless carriers to make its search engine the default option on mobile devices and web browsers. Google has denied the allegations. To help prove its case, the DOJ hopes to use testimony from Nadella and other executives from Microsoft to show how even a company of its size and resources couldn't unlock Google's hold on the search market.

An anonymous reader quotes a report from VentureBeat: SEO consultant Gagan Ghotra observed that Google Search had begun to index shared Bard conversational links into its search results pages, potentially exposing information users meant to be kept contained or confidential. This means that if a person used Bard to ask it a question -- possibly even a question related to the contents of their private emails -- then shared the link with a designated third-party, say, their spouse, friend or business partner, the conversation accessible at that link could in turn be scraped by Google's crawler and show up publicly, to the entire world, in its Search Results.

Google Brain research scientist Peter J. Liu replied to Ghotra on X by noting that the Google Search indexing only occurred for those conversations that users had elected to click the share link on, not all Bard conversations, to which Ghotra patiently explained: "Most users wouldn't be aware of the fact that shared conversation mean it would be indexed by Google and then show up in SERP, most people even I was thinking of it as a feature to share conversation with some friend or colleague & it being just visible to people who have conversation URL."

Ultimately, Google's Search Liaison account on X, which provides "insights on how Google Search works," wrote back to Ghotra to say "Bard allows people to share chats, if they choose. We also don't intend for these shared chats to be indexed by Google Search. We're working on blocking them from being indexed now."

An anonymous reader shares a report: Eddy Cue, in a dark suit, peered down at the monitor in front of him. The screens in the Washington, DC, courtroom had briefly malfunctioned and left witnesses with only binders, but now the tech was up and running -- showing an image of three iPhones, each demonstrating a part of the phone's setup process. Cue squinted down at the screen. "The resolution on this is terrible," he said. "You should get a Mac." That got some laughs in an otherwise staid and quiet courtroom. Judge Amit Mehta, presiding over the case, leaned into his microphone and responded, "If Apple would like to make a donation..." That got even bigger laughs. Then everybody got back down to business.

Cue was on the stand as a witness in US v. Google, the landmark antitrust trial over Google's search business. Cue is one of the highest-profile witnesses in the case so far, in part because the deal between Google and Apple -- which makes Google the default search engine on all Apple devices and pays Apple billions of dollars a year -- is central to the US Department of Justice's case against Google. Cue had two messages: Apple believes in protecting its users' privacy, and it also believes in Google. Whether those two statements can be simultaneously true became the question of the day.

Apple is in court because of something called the Information Services Agreement, or ISA: a deal that makes Google's search engine the default on Apple's products. The ISA has been in place since 2002, but Cue was responsible for negotiating its current iteration with Google CEO Sundar Pichai in 2016. In testimony today, the Justice Department grilled Cue about the specifics of the deal. When the two sides renegotiated, Cue said on the stand, Apple wanted a higher percentage of the revenue Google made from Apple users it directed toward the search engine. [...] Meagan Bellshaw, a Justice Department lawyer, asked Cue if he would have walked away from the deal if the two sides couldn't agree on a revenue-share figure. Cue said he'd never really considered that an option: "I always felt like it was in Google's best interest, and our best interest, to get a deal done." Cue also argued that the deal was about more than economics and that Apple never seriously considered switching to another provider or building its own search product. "Certainly there wasn't a valid alternative to Google at the time," Cue said. He said there still isn't one.

Brave Software, maker of the Brave web browser, has tuned its search engine to run on a homegrown index of images and videos in an effort to end its dependency on "Big Tech" rivals. The Register reports: On Thursday, the company said that image and video results from Brave Search -- available on the web at search.brave.com and via its browser -- will be served from Brave's own index. Search indexes are made by visiting online resources -- typically web pages, images, videos, or other files -- with a crawler bot and recording the locations of these resources in a database. And when an internet user submits a query to a search engine, the search engine checks its index (and possible other sources) to find the addresses of resources that correspond to the query keywords. There's actually a lot more to it but that's the basic idea.

Brave now aims to ride the wave of discontent with "Big Tech" by highlighting its commitment to privacy and independence â" small tech. "Brave Search is 100 percent private and anonymous, which sets a high bar for image/video search to meet," the company said in a blog post provided to The Register. "Whether it's a matter of personal safety or personal preference, users should be able to discover content without their search engine reporting and profiling those results to a Big Tech company." [...] Brave argues that having its own index frees the company from content decisions made by others. "Brave is on a mission to build a user-first Web," the company said in its blog post. "That mission starts with the Brave browser and Brave Search. With the release of image and video search, we're continuing to innovate within the search industry, providing viable and preferable products for users who want choice and transparency in their search for information online."

Google is making it a lot easier to find and remove your contact information from its search results. From a report: The company will now send out notifications when it finds your address, phone number, or email on the web, allowing you to review and request the removal of that information from Search. All this takes place from Google's "results about you" dashboard on mobile and web, which it first rolled out last September. With the update, you can find your information on Google without actually having to conduct the search yourself. Once you input your personal information, the dashboard will automatically pull up websites that contain any matches, letting you review each webpage it appears on and then submit a request to remove it.

An anonymous reader shares a report: Danny Sullivan, Google's Search Liaison, responded to Vox Media's claim that AI content is currently "well-received by search engines." Sullivan said, "It's still not correct that AI content will be "well-received by search engines," at least for us." Sullivan went on to explain on Twitter that "There's lots of AI content on the web that doesn't rank well and hence isn't well received" by Google Search. "AI content has no magic ranking powers," Sullivan said. Only "if content is helpful, then it might succeed," but not because AI wrote it does it mean the content is helpful.

Sullivan wrote to the author, "FYI about this part: "he's learned that AI content 'will, at least for the moment, be well-received by search engines'." This isn't correct. Our systems are looking at the helpfulness of content, rather than how it is produced," Danny Sullivan clarified. "We'd encourage publishers, however they produce content, to ensure they're making it for people-first," he added. "Producing a lot of content with the primary purpose of ranking in search, rather than for people, should be avoided. Sites producing a lot of unhelpful content not intended for people-first may find all of their content less likely to be successful with search," he said.